• The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy

    To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how t... [Read More]

    • ASIN: 0134084527
    • ASIN: 0134084527
    • ISBN: 0134084527
    • Manufacturer: Pearson FT Press

  • Unleash Possible: A Marketing Playbook That Drives B2B Sales

    Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control. The problem is--most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationshi... [Read More]

    • ASIN: 1937985881
    • ASIN: 1937985881
    • ISBN: 1937985881
    • Manufacturer: Marketing Advisory Network, LLC

  • Wagner Spraytech 0529010 FLEXiO 590 HVLP Paint Sprayer,

    The Wagner FLEXiO 590 is an indoor/outdoor hand-held sprayer kit for all projects. The X-Boost turbine produces unmatched power and provides adjustable control, full coverage, and low overspray. The Flexio 590 comes with two nozzles to meet the needs of any project. The iSpray nozzle delivers a professional finish spaying broad surfaces with residential unthinned paints. The Detail Finish nozzle is ideal for small projects and fine finishing. Unit includes a Detail Finish Nozzle, iSpray Nozzle, and storage case.

    • ASIN: B00FBP4QT0
    • UPC: 024964214105
    • ASIN: B00FBP4QT0
    • Brand: Wagner Spraytech
    • Size: Flexio 590
    • Manufacturer: Wagner

  • Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

    Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can he... [Read More]

    • ASIN: B01F9Y6B9K
    • ASIN: B01F9Y6B9K
    • Manufacturer: O'Reilly Media

  • New Product Blueprinting: The Handbook for B2B Organic Growth

    Most B2B and B2C companies rely on the same books, conferences and experts to improve their new product development. But if you are a B2B supplier, you have enormous advantages over consumer goods producers: Your customers are more knowledgeable, interested, objective and fewer in number. When you develop products for other companies--rather than end-consumers--you can have an intelligent, peer-to-peer dialogue about their needs. If you make hose, for instance, you could have one conversation with a homeowner about his gardern hose... but a much deeper one with an engineer about his hydraulics... [Read More]

    • ASIN: B0085BVAH8
    • ASIN: B0085BVAH8
    • Manufacturer: AIM Press

  • Storytelling with Data: A Data Visualization Guide for Business Professionals

    Don't simply show your data—tell a story with it!  Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.  Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it ... [Read More]

    • ASIN: 1119002257
    • ASIN: 1119002257
    • ISBN: 1119002257
    • Manufacturer: Wiley

  • Die Institutionalisierung der Online Relations im Unternehmen: Best & Worst Practices aus dem B2B und B2C Bereich (German Edition)

    Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,30, Universität Passau (Lehrstuhl für Kommunikationswissenschaft), Veranstaltung: Online Relations: Das Internet und seine Folgen für die Öffentlichkeitsarbeit, Sprache: Deutsch, Abstract: Seit der Jahrtausendwende hat sich ein elementarer Strukturwandel und eine grundlegend veränderte Wahrnehmung und Benutzung des World Wide Web vollzogen. Aus organisatorischer Sicht liegt der Hauptaspekt dieser neuen Kommunikation im digitalen Raum auf der unmittelbaren Nut... [Read More]

    • ASIN: 3640906837
    • ASIN: 3640906837
    • ISBN: 3640906837
    • Brand: Brand: GRIN Verlag GmbH
    • Manufacturer: GRIN Publishing

  • B2B-Erfolg Durch eMarkets und eProcurement: Strategien und Konzepte, Systeme und Architekturen, Erfahrungen und Best Practice (German Edition)

    Das B2B-Erfolgsbuch in 2., komplett neuer Auflage: eMarkets und eProcurement in praxisgerechter und aktueller Darstellung. Entscheidern und Realisierern, vor allem im Bereich Einkauf, wird ein einmaliger kompakter Überblick über die maßgeblichen Entwicklungen gegeben. Neueste Erfahrungen von Anwendern sind berücksichtigt. Es geht um praxiserprobte Erfolgskonzepte, die dem Unternehmen den gewünschten Wettbewerbsvorteil bringen.

    • ASIN: 3322963810
    • ASIN: 3322963810
    • ISBN: 3322963810
    • Manufacturer: Vieweg+Teubner Verlag

  • 36 Color Fundamental Watercolor Pan Set with Paint Brush by Artists Loft

    This package of brilliant watercolor paints helps you create beautiful works of art. This pigment paint collection is comprised of a wide spectrum of vivid colors which are all water soluble. The set is for any student, teacher or adult who wants to experiment with different watercolors and is looking for a great value. Details: Water soluble Excellent beginner set Contents: 36 watercolor cake colors Natural hair brush

    • ASIN: B013S1A4Q2
    • UPC: 751369657663
    • ASIN: B013S1A4Q2
    • Brand: Artist's Loft
    • Size: 1 Pack(36 colors)
    • Manufacturer: Artist's Loft

  • Product Demos That Sell: How to Deliver Winning SaaS Demos

    This is the no B.S. guide to presenting software like a pro.If you're a SaaS startup founder or sales rep, you'll learn to:Ensure prospects attend your demosDiscover why your demos fail to close the dealBetter differentiate yourself from competitorsCustomize your demo to your prospects' needsImprove your demo-win ratesDeal with questions and objections during the demoExpertly handle bugs and demo failsGiving successful product demos is not rocket science. Anybody can do it—if you've got the right blueprint.

    • ASIN: B01B8TA8VM
    • ASIN: B01B8TA8VM
    • Manufacturer: Close Publishing

  • The Book on Account Based Marketing: Practical tips for exponential revenue growth

    The most important thing for you to realize – from the outset – is that this is not a book about marketing. The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account based marketing will play a pivotal part in your individual and company’s success or failure. Are you in sales? Account based marketing will be the single largest component of the quality of revenue that you generate. Are you in customer success? Account based marketing will be the foundation of your customer’s overall satisfaction. Are you in marketing... [Read More]

    • ASIN: B07B7PQVP9
    • ASIN: B07B7PQVP9

  • Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers... [Read More]

    • ASIN: 1119167965
    • ASIN: 1119167965
    • ISBN: 1119167965
    • Brand: Wiley
    • Manufacturer: Wiley

  • Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

    Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at l... [Read More]

    • ASIN: 1119183170
    • ASIN: 1119183170
    • ISBN: 1119183170
    • Brand: Wiley
    • Manufacturer: Wiley

  • Darice Core'dinations Value Pack Card stock, 8.5 by 11-Inch, 200/Pack

    Crafted on smooth paper, this premium cardstock World Tour assortment from our Coordination's collection features 20 different colors that are versatile for a wide range of paper projects. This basic color assortment is great to have on-hand and perfect for keeping your paper supply stocked. Use these 8.5 x 11 inch sheets to create die-cuts, scrapbook embellishments, handmade cards and more. World Tour assortment20 colors65lb cardstock Acid-free and lignin-free. Please note: This product is the same as GX-2200-15R but features our classic style packaging. World Tour and Super Assortment contai... [Read More]

    • ASIN: B0086XIAU0
    • UPC: 739870549318
    • ASIN: B0086XIAU0
    • Brand: Darice
    • Size: 1 PACK
    • Manufacturer: Darice

  • Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales

    Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they’ve thought about it and are just going to pass? If you’re in sales, then the question isn’t “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how t... [Read More]

    • ASIN: 1119418070
    • ASIN: 1119418070
    • ISBN: 9781119418078
    • Manufacturer: Wiley

  • The British Perfumer : Being a Collection of Choice Receipts and Observations Made During an Extensive Practice of Thirty Years, by Which Any Lady or Gentleman May Prepare Their Own Articles of the Best Quality, Whether of Perfumery, Snuffs, or

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as

    • UPC: 930346674

  • Best Practices in Successful Business: a collection of tutorials - eBook

    This essential handbook provides practical and trusted guidance for companies of all sizes. Compiled from 17 experienced practitioners, subject matters experts and academics, it is divided into 3 core themes covering 23 best practices:Best Practices

    • UPC: 189000384

  • The British Perfumer : Being a Collection of Choice Receipts and Observations Made During an Extensive Practice of Thirty Years, by Which Any Lady or Gentleman May Prepare Their Own Articles of the Best Quality, Whether of Perfumery, Snuffs, or

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as

    • UPC: 509596115

  • The Truth About Best Branding Practices (Collection) - eBook

    150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding

    • UPC: 491053674

  • A Selection of Precedents : From the Best Modern Manuscript Collections, and Drafts of Actual Practice: With General Common Forms, and Variations Adapted to All the Circumstances Usually Occurring: Forming a System of Conveyancing: With Dissertations,

    A Selection of Precedents: From the Best Modern Manuscript Collections, and Drafts of Actual Practice: With General Common Forms, and Variations Height : 1.41 In Length : 9.69 In Width : 7.44 In Weight :

    • UPC: 859734223

  • A Selection of Precedents : From the Best Modern Manuscript Collections, and Drafts of Actual Practice: With General Common Forms, and Variations Adapted to All the Circumstances Usually Occurring: Forming a System of Conveyancing: With Dissertations,

    A Selection of Precedents

    • UPC: 811610106

  • The British Perfumer : Being a Collection of Choice Receipts and Observations Made During an Extensive Practice of Thirty Years, by Which Any Lady or Gentleman May Prepare Their Own Articles of the Best Quality, Whether of Perfumery, Snuffs, or Colours

    The British Perfumer

    • UPC: 53508812

  • A Selection of Precedents: From the Best Modern Manuscript Collections, and Drafts of Actual Practice: With General Common Forms, and Variations

    A Selection of Precedents: From the Best Modern Manuscript Collections, and Drafts of Actual Practice: With General Common Forms, and

    • UPC: 468779758

  • A Selection of Precedents: From the Best Modern Manuscript Collections, and Drafts of Actual Practice: With General Common Forms, and Variations

    A Selection of Precedents: From the Best Modern Manuscript Collections, and Drafts of Actual Practice: With General Common Forms, and

    • UPC: 307999117

  • A Selection of Precedents : From the Best Modern Manuscript Collections, and Drafts of Actual Practice: With General Common Forms, and Variations Adapted to All the Circumstances Usually Occurring: Forming a System of Conveyancing: With Dissertations,

    A Selection of Precedents

    • UPC: 326620136

  • Collection Call Best Practices | Accounts Receivable Best Practices

    Collection Advice For B2B Companies

    How to make Effective Collection Calls