B2b Marketing Best Practices - April 2024

Building a StoryBrand: Clarify Your Message So Customers Will Listen

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]

• ASIN: 0718033329
• ASIN: 0718033329
• ISBN: 0718033329
• Brand: HarperCollins Christian Pub.
• Manufacturer: HarperCollins Leadership

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]

• ASIN: B01B35M3SM
• ASIN: B01B35M3SM
• Brand: Successwise
• Manufacturer: Successwise

Storytelling with Data: A Data Visualization Guide for Business Professionals

Don't simply show your data—tell a story with it!  Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.  Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it ... [Read More]

• ASIN: 1119002257
• ASIN: 1119002257
• ISBN: 1119002257
• Manufacturer: Wiley

The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how t... [Read More]

• ASIN: 0134084527
• ASIN: 0134084527
• ISBN: 0134084527
• Manufacturer: Pearson FT Press

SPIN Selling

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy. In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to... [Read More]

• ASIN: 0070511136
• UPC: 352099390877
• ASIN: 0070511136
• ISBN: 0070511136
• Brand: McGraw-Hill
• Manufacturer: McGraw-Hill

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE..."Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com." SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at Salesforce.comDiscover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible... [Read More]

• ASIN: 0984380213
• ASIN: 0984380213
• ISBN: 0984380213
• Manufacturer: PebbleStorm

Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team

Every day, expert consultants like Mike Weinberg are called on by companies large and small to figure out why their sales departments are falling short. Is it lazy and ineffective salespeople? Is it outdated methods of client building? Why are these team members not producing as they should? And more often than not, the answers are not what they expected: the issue lies not with the sales team . . . but with how it is being led.In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sa... [Read More]

• ASIN: B01019D3QC
• ASIN: B01019D3QC
• Manufacturer: AMACOM

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. St... [Read More]

• ASIN: B01617VD3I
• ASIN: B01617VD3I
• Manufacturer: Wiley

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers... [Read More]

• ASIN: 1119167965
• ASIN: 1119167965
• ISBN: 1119167965
• Brand: Wiley
• Manufacturer: Wiley

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs.  So how did these compa... [Read More]

• ASIN: 045149721X
• ASIN: 045149721X
• ISBN: 045149721X
• Brand: CROWN BUSINESS
• Manufacturer: Currency

Unleash Possible: A Marketing Playbook That Drives B2B Sales

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control. The problem is--most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationshi... [Read More]

• ASIN: 1937985881
• ASIN: 1937985881
• ISBN: 1937985881
• Manufacturer: Marketing Advisory Network, LLC

Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

A WALL STREET JOURNAL BESTSELLERDo you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the ... [Read More]

• ASIN: 0525534407
• ASIN: 0525534407
• ISBN: 0525534407
• Manufacturer: Portfolio

Jobs to be Done: Theory to Practice

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that “people have underlying needs or processes in their lives, that they are addressing in some way right now”—an insight that was to become Jobs-to-be-Done Theory. For 25 years, Ulwick and his company, Strategyn, have helped over 400 companies, applying Jobs-to-be-Done Theory in practice with a success rate of 86%—a 5-fold improvement. �... [Read More]

• ASIN: B01M73AP2I
• ASIN: B01M73AP2I
• Manufacturer: IDEA BITE PRESS

The No.1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman

What does it take to be a Top Salesperson? Many books claim to have the answer, but few show you, first hand, exactly how it is achieved. The No.1 Best Seller is a masterclass in professional selling, as seen through the eyes of a top salesman. Reflecting on an exemplary sales career, predominantly spent selling financial technology to the C-Suite and Investment Banking community, Lee Bartlett shares the mindset and methodology that have allowed him to consistently win the largest mandates in his industry. The book is split neatly into four sections, which build upon each other to conclude wit... [Read More]

• ASIN: 0995517509
• ASIN: 0995517509
• ISBN: 0995517509
• Manufacturer: Lee Bartlett

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have cl... [Read More]

• ASIN: 1591848156
• ASIN: 1591848156
• ISBN: 1591848156
• Brand: Portfolio
• Manufacturer: Portfolio

9 Best Kept Secrets of B2B Digital Marketing : Digital Marketing Strategies for Executives and Sales Managers

Companies that are successfully implementing B2B digital marketing are seeing an average increase in sales of 10 to 20% or more. By developing a digital marketing strategy and integrating the related tools with existing marketing

• UPC: 53355163

Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success - eBook

Learn the advanced email marketing strategy and tactics that grow your business, and your career! Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and

• UPC: 937484255

Die Institutionalisierung der Online Relations im Unternehmen: Best & Worst Practices aus dem B2B und B2C Bereich - eBook

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,30, Universität Passau (Lehrstuhl für Kommunikationswissenschaft), Veranstaltung: Online Relations: Das Internet und seine Folgen für die Öffentlichkeitsarbeit,

• UPC: 882544008

Best Practices Checklist for Email Marketing - eBook

In spite of the fact that email deliverability has become more difficult, emailing your list can still be a very potent and effective marketing tool. Be that as it may, the use of “best practices”

• UPC: 440213665

Conscious Online Marketing for the Modern Healer: Best Practice Tips for Yoga Teachers and Natural Medicine Practitioners - eBook

The conscious online marketer is educated in the workings of online marketing and engages with it without compromising integrity or passion. There are no hard sells. There are no aggressive, pushy tactics or desperation in

• UPC: 770927984

Managing Products to Deliver Solutions : 25 Best Practices for B2B Product Management

If you only read one "product management" book this year, this should be it. Instead of presenting another spin on how to turn ideas into blockbuster products, Managing Products to Deliver Solutions lets you in

• UPC: 46765148

Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success - Audiobook

Learn the advanced email marketing strategy and tactics that grow your business, and your career!Today only, get this audio bestseller for a special price.Get the most out of your email marketing campaigns. Learn how to

• UPC: 639505878

Best Practices In Influencer Marketing - eBook

The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies,

• UPC: 362335677

Social Media Mastery: Two Manuscripts - Facebook Advertising & Instagram Marketing. Best Practices for Influencers, Your Brand, and Your Bus

Social Media Mastery: Two Manuscripts - Facebook Advertising & Instagram Marketing. Best Practices for Influencers, Your Brand, and Your

• UPC: 537577292

The Practical Guide to Multicultural Marketing: Best Practices for Planning and Implementing In-Language Market Strategies Paperback

The Practical Guide to Multicultural Marketing: Best Practices for Planning and Implementing In-Language Market Strategies Height : 0.33 In Length : 8.50 In Width : 5.50 In Weight : 0.41

• UPC: 562379809

Thomas Siegner Reality Bites - Best Practices & Erfolgsfaktoren im B2B-Marketing

• UPC: 133339440647
• Category: Romane & Erzählungen
• Price: 39 EUR

Reality Bites - Best Practices & Erfolgsfaktoren im B2B-Marketing [German].

• UPC: 184135313139
• Category: Fiction Books
• Price: 84 AUD