Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulatio... [Read More]
This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to drive sales, built partnerships and drive growth.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
A companion to Robert Yin's highly successful textbook Case Study Research: Design and Methods (3rd Edition, 2003), Applications of Case Study Research, Second Edition discusses numerous completed case studies on a variety of topics and includes examples using specific case study techniques and principles. The topics emphasize institutional and organizational phenomena, such as education, law enforcement, public health, economic development, and job training. From design to reporting, the applications identify and suggest solutions to problems commonly encountered when doing case studies.
“The Best of Global Digital Marketing: The Storybook 2” by Mike Berry and Hando Sinisalu is the second book of Storybooks series and brings you an all-new collection of creative, technically excellent, highly successful digital/integrated marketing case studies from all over the world. The book showcases 25 award-winning marketing campaign case studies from following industries: financial services, B2B, retail, telecommunications, tourism, consumer goods, services and non-profit. Each case study contains exclusive interviews with the creators as well as expert opinions.
Online Instructor Manual (login required)Creative Brief Form (Figure 8.1) (pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenge... [Read More]
This unique reader examines a broad sample of campaigns and gives students a real flavor of campaign politics by including some of the most interesting, colorful, and surprising races. Combining on-the-ground accounts with links to scholarship, the nineteen case studies drawn from Campaigns and Elections magazine take students behind the scenes to unveil the strategies, techniques, and personalities that drive contemporary campaigns. National, state, and local races receive attention, as do state and local referenda. In their introduction, the editors - a distinguished group of scholars and ex... [Read More]
Case Studies in Sport Law gives students an inside view of some of the most significant cases in sport law history—while dispensing with the legal jargon. This approach makes the book an ideal supplement for non-law students who want to understand the legal issues without having to wade through the legalese or needing a law school background to understand the cases. The cases are to the point and filled with real-life applications for sport management students.To ensure that the most relevant cases were included in the text, a panel of experts selected 90 classic and modern cases using th... [Read More]
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometim... [Read More]
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very ... [Read More]
What fundamentally determines the profit potential of a business? What does a company do to protect its territory from another firm seeking to enter it? How is it able to forecast its future under shifting and uncertain conditions -- or predict how its rivals will behave under those same conditions? Most firms must face strategic questions like these when planning their future. The decisions they make must be based upon a rigorous, thorough analysis of the competition. That analysis and those decisions are the subject of this broad and comprehensive casebook, the essential companion volume t... [Read More]
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a v... [Read More]
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Although popular culture certainly has its favorites in terms of rockstar companies, some of the rising giants within the business world dont always get the credit or airtime they deserve. There are a number of
Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: excellent (A), Maastricht University, course: Advertising: Marketing Communications of Brands, 7 entries in the
In 2003, the U.S. Fire Administration (USFA) announced a goal to reduce firefighter fatalities by 25 percent within 5 years and 50 percent within 10 years. It also committed to doing research that would support
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