• The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

    WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, ...

    • ASIN: B01B35M3SM
    • Brand: Successwise

  • Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

    Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reaso...

    • ASIN: 1119144752
    • Brand: Wiley

  • The Challenger Sale: Taking Control of the Customer Conversation

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matth...

    • ASIN: 1591844355
    • Brand: Portfolio Hardcover

  • Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)

    Updated 2019 Edition of the SOCIAL MEDIA MARKETING book!    Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? T...

    • ASIN: 1539598144
    • Brand: CreateSpace Independent Publishing Platform

  • The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy

    To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide t...

    • ASIN: 0134084527

  • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an excl...

    • ASIN: 045149721X
    • Brand: CROWN BUSINESS

  • Unleash Possible: A Marketing Playbook That Drives B2B Sales

    Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. The...

    • ASIN: 1937985881

  • The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

    The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execut...

    • ASIN: 1973317036

  • The Technology Salesperson's Handbook: 114 World Proven Lessons and Tactics

    In over 100 practical and tactical short chapters, this complete guide has a wealth of immediately-useful ideas and tactics for every technology salesperson. These include ‘Words That Work’ – real-world examples that you can put to work for you immediately. Beginning with ‘Customer Vision and why selling has changed, to tactics for reaching...

    • ASIN: 0983406812
    • Brand: Brand: Ken Wax

  • The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers

    For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Se...

    • ASIN: 0446694665
    • Brand: Miller, Robert B./ Heiman, Stephen E./ Tuleja, Tad/ Thomas, Patrick (FRW)

  • Data-Driven Marketing: How the best B2B marketers use data to grow faster

    The days of expansive ad budgets and generic campaigns are rapidly fading. Businesses want to see ROI behind their marketing spend, and are looking to data and precision as the solution. Marketers are following suit. Drip emails, writing content that ranks, and targeted ads are just some of the ways that marketers are producing better campaigns, im...

    • ASIN: B07G44JY2F

  • Insight Selling: Surprising Research on What Sales Winners Do Differently

    What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual ...

    • ASIN: 1118875354
    • Brand: imusti

  • Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

    Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system—the same sys...

    • ASIN: 1501164287

  • The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

    Raise your hand if your company needs more new customers.I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To s...

    • ASIN: B01AOG3N7Q

  • Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

    Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive cov...

    • ASIN: B00QQMV5WI

  • B2B Digital Marketing : Using the Web to Market Directly to Businesses

    The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading

    • UPC: 16613903

  • Guerrilla Marketing for Free : Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits

    The best-selling author of Guerrilla Marketing identifies the fastest growing markets; discusses recession strategies, modern consumers, targeted prospects, technology, and management; and provides a host of no-cost tactics and techniques designed to promote one's business

    • UPC: 2339214
    • Rating: 4.0

  • Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer

    Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed

    • UPC: 46037526

  • B2B Marketing 123: A 3 Step Approach for Marketing to Businesses - eBook

    "B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:1.

    • UPC: 397154398

  • The Dynamic Manager’s Guide To Marketing: How To Create And Nurture Your Best Customers - eBook

    Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean?

    • UPC: 170125943

  • Market Smart:How to Gain Customers and Increase Profits with B2b Marketing - eBook

    B2B companies arent often natural-born marketers. Marketing isnt a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have

    • UPC: 998275953

  • The Complete Guide to B2B Marketing : New Tactics, Tools, and Techniques to Compete in the Digital Economy

    Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King

    • UPC: 42594388

  • Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn - eBook

    Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with

    • UPC: 765054478

  • How To Win At B2B Email Marketing: A Guide To Achieving Success - eBook

    Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.This book will take readers through all aspects

    • UPC: 863976874

  • Marketing Strategy: A Beginner's Guide to B2B Marketing Success - eBook

    This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's

    • UPC: 746676696

  • B2B Marketing Strategy: How To Get More Leads For B2B Businesses

    15 B2B Low Cost Lead Generation Strategies

    B2B Sales Funnel Strategy – Complete B2B Funnel Template For Lead Generation