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The Experience Effect: Engage Your Customers With a Consistent and Memorable Brand Experience
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the 'experience effect', and in this book he shows how any business can create ... [Read More]
- ASIN: 0814415547
- ASIN: 0814415547
- ISBN: 0814415547
- Manufacturer: AMACOM
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller list by Amazon in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood... [Read More]
- ASIN: 1581156685
- ASIN: 1581156685
- ISBN: 1581156685
- Brand: Allworth Press
- Manufacturer: Allworth Press
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More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
The phrase "less is more" may be true about many things, but it's not true when it comes to customer experience. Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience. Companies that understand the importance of a relationship―even one individual relationship―are willing to go to any length to ensure that they continue to nurture that relationsh... [Read More]
- ASIN: 1138046787
- ASIN: 1138046787
- ISBN: 1138046787
- Brand: Taylor Francis
- Manufacturer: Routledge
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Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media
This is the kind of book that you don’t read once; you read it forever.—Jay Baer, president of Convince and Convert and author of Hug Your Haters: How to Embrace Complaints and Keep Your CustomersSocial media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practic... [Read More]
- ASIN: 1542732387
- ASIN: 1542732387
- ISBN: 1542732387
- Manufacturer: CreateSpace Independent Publishing Platform
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Building Great Customer Experiences (Beyond Philosophy)
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
- ASIN: 1403939497
- ASIN: 1403939497
- ISBN: 9781403939494
- Manufacturer: Palgrave Macmillan
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
- ASIN: B01B35M3SM
- ASIN: B01B35M3SM
- Manufacturer: Successwise
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]
- ASIN: B06XFJ2JGR
- ASIN: B06XFJ2JGR
- Manufacturer: HarperCollins Leadership
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The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream―the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer ex... [Read More]
- ASIN: 125986295X
- ASIN: 125986295X
- ISBN: 125986295X
- Manufacturer: McGraw-Hill Education
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The Power of Promise: How to win and keep customers by telling the truth about your brand
Trust lies at the heart of every good customer experience. But how do you create trust and deliver on the promise of your brand? Whether you are a business owner or an employee deeply invested in delivering on your organization’s brand promise, the most powerful way to fulfill that promise begins with becoming aligned with who you really are. The Power of Promise teaches you how to understand, declare, map, train, and deliver exactly what you’ve promised your customers, which enhance your bottom line, meet and exceed the expectations of your customers and improve the work experience for yo... [Read More]
- ASIN: 1732789509
- ASIN: 1732789509
- ISBN: 1732789509
- Manufacturer: Bowker Identifier Services
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Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond th... [Read More]
- ASIN: 1590791991
- ASIN: 1590791991
- ISBN: 1590791991
- Manufacturer: SelectBooks
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The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results
Want a profit-enhancing Customer Experience? Start with the Employee Experience.The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and mutual expectations, this book proves that before you can deliver a transcendent customer experience (CX), you must first build a superlative employee experience (EX). It's not about perks. It's not about creating a worker's utopia, and it doesn't mean that work must be easy; employees are responsible for managing expectations and me... [Read More]
- ASIN: 1119294185
- ASIN: 1119294185
- ISBN: 9781119294184
- Brand: imusti
- Manufacturer: Wiley
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Worlds of Wonder: Experience Design for Curious People
"Decades into today's experience economy, experience design remains very much an art rather than a science. 'Worlds of Wonder' exemplifies the state of that art, providing a beautiful, insightful, and wonderful view of the design of experiences that engage, inspire and even transform." - B. Joseph Pine Il - Co-author of The Experience Economy This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new indus... [Read More]
- ASIN: 9063694644
- ASIN: 9063694644
- ISBN: 9063694644
- Manufacturer: BIS Publishers
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The Six Principles of Service Excellence: A Proven Strategy for Driving World-Class Employee Performance and Elevating the Customer Experience from Average to Extraordinary
In reading this book, you will find that The Six Principles of Service Excellence IS:¿ A simple, yet comprehensive, step-by-step process that, if followed implicitly, will lead any organization (small or large) to achieving and sustaining a work environment that will foster superior employee performance and service excellence.¿ More than a theory or concept. It is a process that is effectively used in many healthcare, financial, legal, hospitality and food service organizations today by skilled and knowledgeable performance consultants and leaders. You will further come to realize that The S... [Read More]
- ASIN: 1420856308
- ASIN: 1420856308
- ISBN: 1420856308
- Brand: Brand: AuthorHouse
- Manufacturer: AuthorHouse
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Creating and Delivering Totally Awesome Customer Experiences
A BRIEF TOUR OF THE BOOK The Awesome Customer Challenge starts us out. This challenge puts in plain English the real issue of what organizations need to do in order to create customer loyalty, strengthen their brand, build lasting differentiation, and deepen their relationships with their profitable customers. Chapter 1 gets us warmed up. We jump right into tackling the big issues of becoming more customer- focused and changing your customer relationship currency. Then comes a simple way to rate your own organization’s current level of customer focus and customer relationship currency, follo... [Read More]
- ASIN: 1881637506
- ASIN: 1881637506
- ISBN: 1881637506
- Brand: Brand: Customer Experience Inc
- Manufacturer: Customer Experience Inc
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Managing the Customer Experience: A Measurement-Based Approach
Companies conduct customer loyalty research programs all the time. But anyone who has seen the results knows that nearly all fall short of their intended purpose and that brand image is either not addressed as well as it could be or at all. The research program often ends with the study's sponsors not knowing if they can use the results or how. Managing the Customer Experience avoids all these missteps. It begins with an explanation of the interrelationship between brand image, customer emotions evoked by contact with service employees, and the shopping environment. The book then identifies wh... [Read More]
- ASIN: 0873897021
- ASIN: 0873897021
- ISBN: 0873897021
- Brand: Brand: ASQ Quality Press
- Manufacturer: ASQ Quality Press
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More Is More : How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
9781138046788
- UPC: 55600192
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Experience My Brand : How Successful Companies Develop Loyal Customers and Increase Profits
Experience My Brand: How Successful Companies Develop Loyal Customers and Increase
- UPC: 938639973
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Soar : How the Best Airline Brands Delight Customers and Inspire Employees
An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book
- UPC: 54130815
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Customer Experience Is the Brand - eBook
Your customer is now in the driver’s seat. They’re super-connected, influential within their social networks and have high expectations that their brand interactions will be personalised, contextual and device relevant. Brands are facing a highly
- UPC: 262848452
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Brand Harmony : Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept
- UPC: 14308638
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Design Thinking : Integrating Innovation, Customer Experience, and Brand Value
9781581156683
- UPC: 10972575
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Hot CX : Customer Experience for Realists
Hot CX is silo bustin', data rich, fast and flexible. It drives revenue and cuts costs. Hot CX forces differentiation, keeps customers central and colleagues inspired. Hot CX embraces the dreamers and the realists of
- UPC: 947143137
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On Purpose : Delivering a Branded Customer Experience People Love
"With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up
- UPC: 45143861
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Service Design for Business : A Practical Guide to Optimizing the Customer Experience
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts
- UPC: 44453311
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Customer Service Intermediate Level Full Certification Kit - Complete Skills, Training, and Support Steps to the Best Customer Experience by Redefining and Improving Customer Experience - eBook
Practical, concise help for dealing with customers: The book and its accompanying eLearning course and Certification paves the way for the Best Customer Experience by Redefining and Improving Customer Experience: An Innovative Strategy by the
- UPC: 771437929
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