Find out how the American marketplace has been transformed by recovery from the Great Recession in the new 12th edition of Best Customers: Demographics of Consumer Demand, with all-important 2014 spending data—the first year of spending recovery. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2014) the Great Recession, product by product. Best Customers analyzes household spending on more than 300 products... [Read More]
Find out how the American marketplace has been transformed by the Great Recession in the new 10th edition of Best Customers: Demographics of Consumer Demand, with all-important 2012 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2012) the Great Recession, product by product.Best Customers analyzes household spending on more than 300 products and services by age of householder, household income... [Read More]
Starting a new business? Repositioning your products? Looking for customers? Americans are still spending money, but only those who are on top of the trends will know who the spenders are. The just-published 17th edition of Household Spending: Who Spends How Much on What reveals who is spending and the products and services they are buying. New to this edition is the latest comparison of spending before (2000–06) and after (2006–10) the Great Recession. The annual spending data in Household Spending, the first edition of which was published more than twenty years ago in 1991, allow you to ... [Read More]
Find out how the American marketplace has been transformed by the Great Recession in the new 11th edition of Best Customers: Demographics of Consumer Demand, with all-important 2013 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2013) the Great Recession, product by product. Best Customers analyzes household spending on more than 300 products and services by age of householder, household incom... [Read More]
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their “best customer,” and how to ride that profit wave of predictable demand to long-term success. You’ll discover how our largest generations, the baby boomers and generation Y, are redefining businesses’ most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as... [Read More]
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means... [Read More]
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about
Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, AKAD University of Applied Sciences Leipzig, course: Market Research, language: English, abstract: Our society is in
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies
Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery
Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7,3 out of 10 (B), University of Amsterdam (Graduate School of Communicatin), course: Communication Science (Persuasive Communication),
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