WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
Learn SEO strategies to rank at the top of Google with SEO 2019, from beginner to advanced!EXPANDED & UPDATED - NOVEMBER, 2018No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...Most of the search engine optimization advice on the Internet is wrong!If you've browsed through search engine optimization advice online, you may have noticed two things:- Most SEO advice is outdated or just... [Read More]
Updated 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, a... [Read More]
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, pro... [Read More]
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven... [Read More]
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these compa... [Read More]
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop ne... [Read More]
With billions of entries on Google, it can be easy for anyone to become lost.This can be problematic for people who are trying to run their own businesses and make them stand out in some fashion. Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords.The regular SEO practices that you use might not be enough. You might have done everything possible to make your site visible and e... [Read More]
Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management supplies an understanding of the different types of healthcare service providers, corresponding information technologies, analytic methods, and data issues that play a vital role in transforming the healthcare industry. All of these elements are reshaping the various activities such as workflow and processes of hospitals, healthcare systems, ACOs, and patient analytics, including hot spotting, risk stratification, and treatment effectiveness.A follow-up to Healthcare Informatics: Improving Efficiency and... [Read More]
In this report we define the best marketing metrics and KPIs based on the web search data in 2015. All marketing KPIs were divided by the five categories of indicators: sales effectiveness measures, customer (crm) metrics, product pricing indicators, promotion efficiency measures and brand metrics (Chapter 2).For each of the top marketing metrics were defined their popularity in different countries, their formulas and calculation examples (Chapter 3). In some of our calculations we used the official statements of Siemens AG for the fiscal years ended september 30, 2014 and 2013, namely the com... [Read More]
BILLIONS OF CUSTOMERS ARE WAITING, LEARN HOW TO REACH THEM WITH FACEBOOK ADVERTISING IN 2019Do you want to learn the basics of how to market your business in an easy-to-use format?Facebook is one of the quickest developing sites on the Internet, and because of it’s gigantic user base, it very well may be a great way to advertise your business. It may not be appropriate for everybody, but preferably there are certain sorts of companies that can truly benefit from advertising on Facebook.In Facebook Advertising The Ultimate Guide Dale Cross teaches you how to advertise on Facebook. He dr... [Read More]
UPDATED AND IMPROVEDThank you to all those leaving reviews and providing feedback!SO MANY PEOPLE DREAM OF BECOMING THEIR OWN BOSS OR SUCCEEDING IN THEIR CHOSEN PROFESSION, AND WITH THE RESOURCES AVAILABLE TODAY, MORE ENTREPRENEURS AND PROFESSIONALS ARE ACHIEVING GREAT SUCCESS! HOWEVER, SUCCESS SHOULD BE DEFINED FOR THE LONG TERM, AND AS OPPORTUNITIES START TO GROW, SO DOES THE COMPETITION.Getting your business up and running or starting on your career path is one thing, but have a sustainable business or career is completely another. Many people make the mistake of making plans but having no f... [Read More]
In Bullseye Marketing, Louis Gudema presents a contrarian strategy for small- and mid-sized businesses to prioritize the fastest, most cost-effective ways to grow. He also drills down into almost two dozen of the programs with hundreds of tips and best practices. In addition to the 90% of the book written by Louis, Bullseye Marketing includes interviews with marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Jeanne Hopkins, Gini Dietrich, James Carbary, Jim Ewel, and Zorian Rotenberg, as well as a piece on how to write a great email by MailChimp CEO Ben Chestnut. It is over 350-pages ... [Read More]
♦♦Bonus: Buy the Paperback version of this book, and get the kindle eBook version included for FREE** Thanks to the incredible strategies presented in this book, you will learn the best and most powerful social media marketing techniques to make money using social media marketing and create abundance in your life. You see, most people go through their day exchanging their time for money and having a miserable life which they are cannot change.But you are different. The fact that you are looking for practical solutions to your financial problems means that you are on the right path to suc... [Read More]
Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue.Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.After reading Kill Your Conversion Killers, you’ll be able to:•Quickly prioritize tests by calculating potent... [Read More]
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to
Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading
TRIPLE YOUR BUSINESS Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too.
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has
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