• The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement

    Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers. Following the success of their first book, U... [Read More]

    • ASIN: 0749460628
    • ASIN: 0749460628
    • ISBN: 9780749460624
    • Manufacturer: Kogan Page

  • Building a StoryBrand: Clarify Your Message So Customers Will Listen

    New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]

    • ASIN: B06XFJ2JGR
    • ASIN: B06XFJ2JGR
    • Brand: HarperCollins Leadership
    • Manufacturer: HarperCollins Leadership

  • The Best Digital Marketing Campaigns in the World II

    With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.Following the success of the first book in the series, this second volume of The Best Digital Marketing Campaigns in the World highlights 40 brand new campaigns and assesses what they achieved and the business lessons learned. A practical and insightful book, it explores how businesses large and small hav... [Read More]

    • ASIN: 0749469684
    • ASIN: 0749469684
    • ISBN: 0749469684
    • Manufacturer: Kogan Page

  • The Digital Plan 2nd Edition: Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.

    The Digital Plan is here to get you the BIG WIN. From running an election to growing a nonprofit, fundraising for a cause, or even just creating your own brand from scratch, empowering your organization online is key to success. Every platform and interface - social media, email, websites, video, blogs, digital advertising, and more - have strengths that you can play to, with a strategic plan leading the way.The second edition is full of case studies and advice from Obama and Hillary campaigners, nonprofit leaders, designers, directors, filmmakers and everything in-between. This book is for yo... [Read More]

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    • ASIN: 0692102566
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    • Manufacturer: Digital Plan, The

  • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

    WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]

    • ASIN: B01B35M3SM
    • ASIN: B01B35M3SM
    • Brand: Successwise
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  • Social Media Campaigns

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or env... [Read More]

    • ASIN: 1138948608
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    • ASIN: 1138948608
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    • Brand: Routledge
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  • Digital Marketing For Dummies (For Dummies (Business & Personal Finance))

    Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years a... [Read More]

    • ASIN: 1119235596
    • ASIN: 1119235596
    • ISBN: 1119235596
    • Brand: For Dummies
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  • Secrets Of A Digital Marketing Ninja: Sustainable Growth Strategies

    Gain valuable insights into the world of Digital Marketing, and learn how to build strategies for truly sustainable business growth Everyone wants to grow their business, to sell more products and services, but in the digital world it’s not enough to just put up a few Facebook campaigns and buy some keywords, you need to understand the online ecosystem, how to approach your goals and build cohesive digital marketing strategies aimed at real sustainable growth. As a Digital Marketer in the high-tech industry, I have had the privilege of working with, and for, some of the most innovative comp... [Read More]

    • ASIN: B07492K9F7
    • ASIN: B07492K9F7

  • Dropshipping and Affiliate Marketing: 2 Books in 1- How to Create Passive Income and Exponentially Grow Your Business Using the Best Marketing Models and Success Strategies

    Majority of people could dream of a life with money rolling in, and not having to work an active job. But that’s hard to do, right? Only an internet tech savvy person would be able to pull that off, right? The answer to these questions is a big and bold NO. ANYONE from ANYWHERE can create a passive income via the internet and even make more than their normal well paying job. This is directed at you reading this, yes YOU can do this too. >Huge numbers of us dream of being able to live without working. It is the ideal scenario for many; sitting on a beach, somewhere warm, while you earn passi... [Read More]

    • ASIN: B07W4FJJZP
    • ASIN: B07W4FJJZP

  • How To Make Money As An Online Instructor, How To Effectively Market Your Own Courses, And How To Generate Income To Fund Your Pay-Per-Click Digital Marketing Campaigns For Your Online Courses

    This essay sheds light on how to make money as an online instructor and elucidates how to effectively market your own courses. Moreover, how to generate income to fund your pay-per-click digital marketing campaigns for your online courses is delineated in this essay. In the digital era making money as a self-employed online instructor is more viable than ever before without being contract with a university, college, nor educational institution to provide you with remuneration for teaching online courses. Instructors can utilize platforms, such as Udemy, Teachable, and Skillshare to create thei... [Read More]

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    • ASIN: B07TVXLLHY

  • Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

    Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at l... [Read More]

    • ASIN: 1119183170
    • ASIN: 1119183170
    • ISBN: 1119183170
    • Brand: Wiley
    • Manufacturer: Wiley

  • Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition)

    Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book!    Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagr... [Read More]

    • ASIN: 1539598144
    • ASIN: 1539598144
    • ISBN: 1539598144
    • Brand: CreateSpace Independent Publishing Platform
    • Manufacturer: CreateSpace Independent Publishing Platform

  • Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era

    The independent film community is a buzz with the collapse of the traditional independent film distribution model. No longer can filmmakers expect their films to be acquired and released nationally. But just as the digital revolution created a democratization of the means of production, a new hybrid model of distribution has created a way for independent filmmakers to take control of the means of distribution. This hybrid approach is not just DIY or Web based it combines the best techniques from each distribution arena, old and new. Jon Reiss spoke with countless filmmakers, distributors, publ... [Read More]

    • ASIN: 098257620X
    • ASIN: 098257620X
    • ISBN: 098257620X
    • Manufacturer: Hybrid Cinema

  • Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2019 Edition)

    2019 UPDATED EDITIONLearn Google Ads (AdWords) in Plain English - Step by Step!Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising. Updated - Fully updated for 2019, and focused on the new Google Ads InterfaceGoogle Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other booksLearn to Advertise Your Business on Google without losing moneyWatch Videos - view step-by-step companion VIDEOS that SHOW you ... [Read More]

    • ASIN: B071DB4DSB
    • ASIN: B071DB4DSB

  • Successful Direct Marketing Methods

    Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by w... [Read More]

    • ASIN: 0071458298
    • ASIN: 0071458298
    • ISBN: 0071458298
    • Manufacturer: McGraw-Hill Education

  • The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement

    The authors of "Understanding Digital Marketing" present an overview of the global industry and highlight a selection of the best digital marketing campaigns in the world chosen by a panel of

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  • The Best Digital Marketing Campaigns in the World II

    With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a

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  • Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

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  • Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

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  • BEST OF JAYCE & THE WHEELED WARRIORS (DVD/10 EPISODES) (DVD)

    Details Coming Soon

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  • Drawing Attention : How to Unleash the Incredible Power of Cartoons in Marketing, Advertising, Sales Promotion, Job Search, VIP Contact Campaigns and More

    From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world's biggest marketers --

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  • Digital Marketing Growth Hacks: The World's Best Digital Marketers Share Insights on How They Grew Their Businesses with Digital

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  • 9 Best Kept Secrets of B2B Digital Marketing : Digital Marketing Strategies for Executives and Sales Managers

    Companies that are successfully implementing B2B digital marketing are seeing an average increase in sales of 10 to 20% or more. By developing a digital marketing strategy and integrating the related tools with existing marketing

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  • The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

    This book "is based off the Digital Marketing Institute's introductory program and provides [a] ... methodology for implementing digital marketing. The principle behind the book can best be summed up as 'Start with the customer

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  • Mastering Digital Marketing for Starters:: The Best Methods, Tricks and Steps for Successful Digital Marketing

    Mastering Digital Marketing for Starters:: The Best Methods, Tricks and Steps for Successful Digital

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  • Digital Marketing Trends for 2019 Online Domination

    The Best Digital Advertising Trends of 2018

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