WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able ... [Read More]
To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable likes” and shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are another channel to reach customers and gain leads and sales for t... [Read More]
Nominated as one of America’s best-loved novels by PBS’s The Great American ReadThe worldwide bestseller—now a major motion picture directed by Steven Spielberg.In the year 2045, reality is an ugly place. The only time teenage Wade Watts really feels alive is when he's jacked into the virtual utopia known as the OASIS. Wade's devoted his life to studying the puzzles hidden within this world's digital confines—puzzles that are based on their creator's obsession with the pop culture of decades past and that promise massive power and fortune to whoever can unlock them. But when Wade stu... [Read More]
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
An instant New York Times bestsellerTwo spiritual giants. Five days. One timeless question. Nobel Peace Prize Laureates His Holiness the Dalai Lama and Archbishop Desmond Tutu have survived more than fifty years of exile and the soul-crushing violence of oppression. Despite their hardships—or, as they would say, because of them—they are two of the most joyful people on the planet.In April 2015, Archbishop Tutu traveled to the Dalai Lama's home in Dharamsala, India, to celebrate His Holiness's eightieth birthday and to create what they hoped would be a gift for others. They looked back on... [Read More]
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers... [Read More]
1000 Products Reviewed400 Network Marketing Companies Scrutinized50 Network Marketing Multi-Millionaires InterviewedA home-based business can be big business if you choose the right multi-level marketing (MLM) company with the right product at the right time. But how do you separate the viable and promising income opportunities from the shady, get-rich-quick schemes? Expert network marketer Daren C. Falter has eliminated the guesswork and done your research for you. He's analyzed marketing companies, products, and industry professionals for more than a decade to bring you How to Select a Netwo... [Read More]
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America�... [Read More]
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pie... [Read More]
Do you want to learn how to make money online as an Amazon Affiliate or how to use the Amazon affiliate program to earn thousands of dollars in passive income?In this book, I’ll teach you step by step all the things you need to make money via the Amazon associates program and how to earn a lifelong passive income.This book is written by a hugely successful Amazon affiliate member, Armaan Kohli, and includes real case studies of how he’s built a successful niche site empire that’s monetized through the Amazon Associates Program. He shows you screenshots of how his income keeps growing alo... [Read More]
In 1951, with $2,000 of wedding-gift money, Lillian Hochberg founded a mail-order business. Today, the Lillian Vernon Corporation ships more than $200 million worth of goods to a lifetime customer base of 18.6 million people. This successful book is the first of its kind to tell the inside story of the mail-order catalog business and the secrets to its success. An Eye for Winners is also the highly personal story of Lillian Vernon's family's flight from Nazi Germany; her immigrant childhood; and her loves, marriages and children. Imbued with the same dynamism that has made Vernon one of this ... [Read More]
GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE..."Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com." SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at Salesforce.comDiscover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible... [Read More]
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Managemen... [Read More]
Explains how to apply essential skills in four critical thinking areas--problem-solving, decision-making, anticipation of future trends and opportunities, and sorting through complexity--to create smarter organizations in which critical thinking becomes a foundation of the competitive
Proven prescriptions from world-classmarketing aces on staying ahead of thecurve in todays fast-paced marketingenvironmentNever has there been a more thorough, authoritativeguide to world-class marketing essentials than "The BigBook of Marketing," It brings together the wisdom
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