In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you ... [Read More]
There has never been a better time to start your own company! The advent of the web and other new media has created a new route to take our ideas to the market easier and faster. New technologies help generate new business opportunities on the Internet, in consumer products, information services, or even on your phone. In this guide, you can find both basic and advanced tips on how to have a successful startup business. This is valuable insight for every possible audience, from beginner to professional. In this third edition, edited in the Summer of 2016, we include quotes, tips, and personal ... [Read More]
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating eva... [Read More]
Far more than a riveting inside story of the creation of VISA—now the largest commercial enterprise on earth—One from Many is an absorbing story of personal and institutional transformation. Lyrical, profound, often humorous, it explores the ever-increasing change, complex societal problems, and failing institutions that confront us all. Dee Hock chronicles the emergence of a new form of organization that blends chaos and order, which may be critical to a livable future, and shows how it is emerging in such effective organizations as VISA, the Internet, World Weather Watch, and Alcoholics ... [Read More]
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All T... [Read More]
This book provides a ground-breaking model for the experiential team consulting process. It is a pedagogically sound integrative process model with clear examples from a number of award-winning engagements. Experiential courses are multi-disciplined learning experiences and this book will be most helpful for the integrative demands of such a course. Our model allows for a conceptual understanding of the consulting process and the interactions between and among students, the team, the client, and the instructor; and provides a hands-on guide to completing the consulting project.
Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark
Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean?
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive
How to Create A Company Profile as An Effective Marketing Tool (Includes an Example, Sample or Template) by Robert King is a booklet with over 2,100 words. It covers all aspects of how to prepare
ARE YOU READY TO MAKE MONEY ONLINE WITHOUT WASTING YOUR EFFORTS CHASING SHADOWS? You can easily blast your way to making millions online if you follow this 7 step Neuromarketing formula even if you work
In an increasingly complicated and competitive world, technology and manufacturing businesses need any edge they can get. Why, then, do so many of these companies leave their internet presence at a minimum?Marketing to engineers tasked
How can architectural, engineering and construction businesses profit from social media? Learn the do's and don'ts of Facebook, Twitter, LinkedIn, Google Plus and other services and what you can actually expect to achieve establishing and
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