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Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right
NATIONAL BESTSELLERONE OF THE NEW YORK TIMES 10 BEST BOOKS OF THE YEARWho are the immensely wealthy right-wing ideologues shaping the fate of America today? From the bestselling author of The Dark Side, an electrifying work of investigative journalism that uncovers the agenda of this powerful group.In her new preface, Jane Mayer discusses the results of the most recent election and Donald Trump's victory, and how, despite much discussion to the contrary, this was a huge victory for the billionaires who have been pouring money in the American political system.Why is America living in an age ... [Read More]
- ASIN: 0307947904
- ASIN: 0307947904
- ISBN: 0307947904
- Brand: Anchor
- Manufacturer: Anchor
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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-th... [Read More]
- ASIN: B07KF25J3S
- ASIN: B07KF25J3S
- Manufacturer: Thomas Nelson
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.“When was the last time you felt this comfortable in a relationship?” —An ad for sneakers “You can love it without getting your heart broken.” —An ad for a car “Until I find a real man, I'll settle for a real smoke.” —A woman in a cigarette ad ... [Read More]
- ASIN: 0684866005
- ASIN: 0684866005
- ISBN: 9780684866000
- Brand: Kilbourne, Jean/ Pipher, Mary (FRW)
- Manufacturer: Free Press
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our cultur... [Read More]
- ASIN: 0767920570
- ASIN: 0767920570
- ISBN: 0767920570
- Brand: Rapaille, Clotaire
- Manufacturer: Crown Business
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A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consu... [Read More]
- ASIN: B00QL30Q90
- ASIN: B00QL30Q90
- Manufacturer: Wiley
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Phishing for Phools: The Economics of Manipulation and Deception
Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled wi... [Read More]
- ASIN: 0691168318
- UPC: 884315720309
- ASIN: 0691168318
- ISBN: 0691168318
- Brand: University Press Group Ltd
- Manufacturer: Princeton University Press
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Brain Surfing: The Top Marketing Strategy Minds in the World
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you throug... [Read More]
- ASIN: B016U1AWQ4
- ASIN: B016U1AWQ4
- Manufacturer: I've Got the Fever
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FACEBOOK ADVERTISING: 21 Perfect Tips to Create Your Profitable Advertising Campaigns! Best Advertising Manual 2018 / Make money from Facebook ADS / Increase you ROI of 127%!
What I keep asking myself is: but all those who spend THOUSANDS of dollars in courses, events, seminars, and private webinars in which they teach how to make "perfect" campaigns on FaceBook .... have they ever made a single sale?One?Well, if you're one of these people, I have bad news and good news for you.The bad news is that you have probably spent hundreds or thousands of dollars on courses (more or less useful) in which the only ones who truly gained were the organizers.The good news, however, is that you (finally, I would!) To understand the real mechanisms that dominate every single Face... [Read More]
- ASIN: B07DCTQV2X
- ASIN: B07DCTQV2X
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Essential AdWords: The Quick and Dirty Guide (Including Tricks Google WON'T Tell You) 2018 EDITION
UPDATED 2018 EDITION...Essential AdWords: Narrow Your Focus & Instantly Improve Your ROI.If you’re interested in learning about AdWords – There are thousands of books and resources out there to choose from. However, if you want to maximize your profits in the shortest time possible… This is the most important book you’ll ever read!Essential AdWords: The Quick and Dirty Guide is a hard-hitting, no-B.S. guide on how to drastically improve your business using AdWords. There are no bells-and-whistles… Just Pure, Real World Strategies – Without All The Fluff.If you’re brand new to Goo... [Read More]
- ASIN: B01MF7XBU8
- ASIN: B01MF7XBU8
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A Consumers' Republic: The Politics of Mass Consumption in Postwar America
The three decades after World War II are often heralded as a “Golden Era” of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more than the nation’s economy; it also became a basic component of American citizenship. Consumers were encouraged to buy not just for themselves, but for the good of the nation.After a decade and a half of hard times resulting from the Great Depression and the war, the embrace of mass consumption, with its supposed far-reaching benefits—greater freedom, democracy, and equality—transformed American life. The extens... [Read More]
- ASIN: 0375407502
- ASIN: 0375407502
- ISBN: 0375407502
- Manufacturer: Alfred A. Knopf
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Absolut Book.: The Absolut Vodka Advertising Story
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
- ASIN: B002KE5VUI
- ASIN: B002KE5VUI
- Manufacturer: Tuttle Publishing
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Online Marketing: 3 Manuscripts - Network Marketing, Copywriting, Facebook Advertising (with tips about Social Media Marketing, How To Create A Profitable Business)
Online marketing includes: • Network Marketing: the real strategy that converts people into customers • Copywriting: the writing that converts people into customers • Facebook Advertising: the real steps to create ads that convert people into customers With this book you can create a sustainable business for decades with Network Marketing, optimize it with the right Copywriting, and accelerate your business with the right strategies of Facebook Ads, even if Facebook changes its algorithm. Absolutely to have if you want a sustainable business that generates ROI. Networ... [Read More]
- ASIN: B07L7BZ38K
- ASIN: B07L7BZ38K
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1980 RONALD REAGAN AND GEORGE BUSH TOGETHER A NEW BEGINNING CAMPAIGN ADVERTISING POCKET KNIFE (PLEASE SEE CONDITION NOTES)
Product Name: 1980 RONALD REAGAN AND GEORGE BUSH TOGETHER A NEW BEGINNING CAMPAIGN ADVERTISING POCKET KNIFE (PLEASE SEE CONDITION NOTES)
- ASIN: B00BFX0HCC
- ASIN: B00BFX0HCC
- Manufacturer: AM INC
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ClearBags 6 x 9 Door Hanger Bags (100 Bags) for Door Knob Flyers Promotions Coupons | Clear Plastic Poly Hanging Bags for Mail | Newspaper Bags with Hangers Protect Against Rain, Dirt, Bugs | DK3A
PERFORATED TEAR OFF DESIGN: These bags are cardboard bound and perforated for easy tear-off. The cardboard hanger keeps the plastic bags neatly stacked together to prevent scattering. Simply tear off as you need one.HIGH QUALITY BAG THICKNESS means that these LDPE door hanger bags are engineered with 1.0 mil thickness and are designed to not easily rip, tear, split, break, or rupture. These bags feature a secure bottom seal, and are heat sealable and food safe. These bags are made from LDPE to the highest standards in the industry and engineered to provide the best value at the best price.Join... [Read More]
- ASIN: B01MZ27RH9
- UPC: 045622977620
- ASIN: B01MZ27RH9
- Brand: ClearBags
- Size: 100
- Manufacturer: ClearBags
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Buyenlarge Milk for Summer Thirst by WPA Wall Decal, 48" H x 32" W
Design number: 0-587-01052-5 : wall decal, premium self-adhesive fabric paper movable and reusable, peel and stick where you choose, very much like a poster. Does not require glue, tape, or nails. Designed for easy removal and re-application. Printed with eco-solvent digital inks. UV protected and illuminates with backlighting. Approximately 10 mils thick. One mil equals 1/1000 of an inch. Use in bedrooms, dorm rooms, classrooms, schools, offices, kids rooms, kitchens, bathrooms, waiting rooms, playrooms, nurseries, any room. Application instructions: before starting installation, let the wall... [Read More]
- ASIN: B074L849NX
- UPC: 748006271757
- ASIN: B074L849NX
- Brand: Buyenlarge
- Size: 48" H x 32" W
- Manufacturer: LTLprints
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The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement
The authors of "Understanding Digital Marketing" present an overview of the global industry and highlight a selection of the best digital marketing campaigns in the world chosen by a panel of
- UPC: 13995574
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Vintage food advertising poster for E-C toasted Cornflakes Best After All Manufactured by United Cereal Mills Quincy Illinois A little boy sits at a table eating his breakfast as the dog and two cat
Vintage food advertising poster for E-C toasted Cornflakes, "Best After All." Manufactured by United Cereal Mills, Quincy, Illinois. A little boy sits at a table eating his breakfast as the dog and two cats look
- UPC: 795037379
- Model: BLL0587382686LARGE
- Color: Multicolor
- Size: 24 x 36
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The Best Digital Marketing Campaigns in the World II
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a
- UPC: 25790214
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World (Audiobook)
The story of how a Victorian-era medicine spawned one of the nationÂs richest
- UPC: 328791147
Fast Food Ad Campaigns That Blew Up in Their Faces
Marketing Campaigns That Generated MILLIONS!
The Best Digital Advertising Trends of 2018
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