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Not long ago, the entire process of marketing was a human endeavor—driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible.In Marketing AI™, innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the f... [Read More]
What if you could go back to the pivotal moment in time that shaped your life? Would you try to alter your own fate?Not that long ago, Mal Thomas escaped with his life only through a mixture of good fortune and divine intervention after he and his eclectic team were hired by the world’s most powerful industrialist to promote the alleged second coming of the Messiah. Not everyone involved was as lucky as Mal.After writing a best-selling book about his experiences – and becoming an unlikely spiritual leader along the way – Mal hopes to retreat to the tranquility of his home in the Blue Rid... [Read More]
Manage your digital marketing with confidence. Get Customers Online aims to create synergy between business and marketing online so you can gain market share and reach your target market. Apply the marketing strategies presented in this book to grow and scale your business with:•Sales and eCommerce•Website traffic•Brand awareness•Lead generationThe online channels discussed include:• Search engine optimization (SEO) and Search engine marketing (SEM)• Online advertising• Social media• Email marketing• Retargeting• Website Content • Digital analyticsYou will learn of intern... [Read More]
Do You Want 100,000 YouTube Subscribers? YouTube—a platform that boasts over 800 Million monthly active users—is the world’s #1 online destination for sharing, promoting, searching and browsing video content. Without a doubt, YouTube is considered one of the most effective platforms to build an online community and a massive audience of loyal followers. Unlike most social media platforms such as Instagram and Facebook, YouTube is characterized by the delivery of content exclusively in video format. Video has a very unique marketing power – unlike other form of communication it create... [Read More]
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This... [Read More]
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including ... [Read More]
* A practical, cost-effective guide to ABC for small to medium companies. * Identifies the key cost related issues in organizations and shows how to develop a cost-flow structure that reflects the organization's cost behavior. * Feature an ongoing case study throughout the book documents the model-building process. * Provides a spreadsheet model blueprint that details data flows. * Shows how a cost model of an organization can be developed using basic spreadsheet software on a PC.
VeeaHub is a breakthrough platform solution with intelligent wireless servers that can create a hybrid wireless and wired micro-cloud at your premises with support for all commonly used forms of wireless communications and the ability to run unique software applications on each VeeaHub node to complement or minimize your dependence on the Cloud. It is a highly scalable platform that most economically substitutes for, or complements existing, Wi-Fi Access Point (APs) while providing for communications with a wide range of Wi-Fi, Bluetooth (with an integrated Eddystone beacon) and communication ... [Read More]
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Wii U is the next great gaming console from Nintendo and it redefines how you will play next. With its innovative Wii U GamePad controller, it will not only introduce entirely new ways to play games, it will also transform how you connect with friends and enjoy entertainment. Wii U GamePad Controller: The Wii U console controller, the Wii U GamePad, will connect wirelessly and seamlessly with both the console and the television. With a built-in touch screen, motion controls, and a full complement of buttons and control sticks built right in, the Wii U Game Pad transforms gaming, introducing ne... [Read More]
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Highlights Exchange mechanism invention patent CREE lamp beadsFour dual-mode lenses for sharperRemote control gobo changeCoated lens with good transparency Smart power supply driveAluminum alloy body Integrated body, dustproof designNo noise, high-performance heat dissipationProduct Specification:Name: Advertising/Logo Projector LightFeature: Rotating/Still, Remote ControlLight source: 15W CREE LED (cool white), 30000 hours life expectancyLamp life: 50000hInput Voltage: AC85-265VFocusing: ManualBeam angle: 15°/25°Housing: Aluminum alloyCooling method: Aluminum alloy coolingWorking environm... [Read More]
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Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications "The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools,
Projektarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hanzehogeschool Groningen (International Business School), Sprache: Deutsch, Abstract: This report gives solutions on how a small sized research
"Hail to the King of Sneakers:Michael Jordan's Nike Air Jordan Retro Time ( A Social Media-loaded Marketing Campaign Success Story)" is an ebook about the history of Michael Jordan, a superhero, superstar basketball player who
Email marketing for business isn't a new concept, and it has been proven to be one of the best marketing tactics for return on investment.With more than 205 billion emails being sent and received every
This book is a must-have for any Facebook advertising beginner, it gives you confirmed established steps and secret strategies on how to make mind-blowing adverts using the best advertising platform of our century, "Facebook"!Facebook advertising
As an entrepreneur, small business owner, coach, consultant, speaker, author, and/or expert, you know marketing is the lifeblood of growing a successful business. Yet, for so many of us, marketing is also one of our
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