• Integrated Communication: Synergy of Persuasive Voices (Advertising and Consumer Psychology)

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

    • ASIN: 0805813918
    • ASIN: 0805813918
    • ISBN: 0805813918
    • Brand: Brand: Psychology Press
    • Manufacturer: Psychology Press

  • Insider's Guide to Graduate Programs in Clinical and Counseling Psychology : 2018/2019 Edition

    This trusted, bestselling guide, now updated for 2018/2019, is the resource you can rely on for profiles of more than 300 graduate clinical and counseling psychology programs, plus expert advice for choosing and getting into

    • UPC: 251884729

  • Brand Media Strategy : Integrated Communications Planning in the Digital Era

    A marketer's guide to incorporating today's media tools into a comprehensive brand strategy covers such topics as mass-media advertising, digital-media programs, and the employment of non-paid and non-traditional media

    • UPC: 37177400

  • Why Integration Marketing: Essential of Integrated Marketing Communications - eBook

    How To Harness The Power of Integration Marketing In Your Online Business For Easier Profits, Faster & Better Than Ever Before...Whatever Business You're In, You Too Can Harness The Power Of Integration Marketing To Crush

    • UPC: 835805056

  • The IMC Handbook : Readings & Cases in Integrated Marketing Communications

    9781933199061

    • UPC: 42482226

  • Clear Communications with Clear Results : How to Start a Plain Language Program Where You Work

    WITH CLEAR RESULTS The Clear Communication Evolution Somewhere along the way, the world view on clear communication shifted. For governments, nonprofits, and the private sector, clear communication was no longer simply a "nice to have,"

    • UPC: 479493889

  • Mobile Marketing : How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

    Learn how to optimize a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy, with this structure and comprehensive guide to mobile

    • UPC: 53855812
    • Rating: 4.5

  • How To Gain Acceptance Into Top Graduate Programs: Best Kept Admission Secrets No More - eBook

    Get into Your First-Choice Graduate Program!Are you trying to maximize your future potential?Do you want to maximize your chances of acceptance by graduate schools?Would you like to know what really works (and what doesn’t) on

    • UPC: 139191876

  • Consumer Buying Behaviour & Integtrated Marketing Communications - eBook

    Organizations in both the private and public sectors have learned that communicating effectively and efficiently with their target audiences is critical to their success.In the past few years, so much has changed in the field

    • UPC: 670946754

  • Outline the elements in the marketing communications mix and examine the main reasons why marketing communications techniques are such important tools in global marketing today - eBook

    Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Wales Institute, Cardiff (University of Wales Institute, Cardiff), course: International and Strategic

    • UPC: 225542858

  • Advertising and promotion. Marketing communications in advertising and promotion in business - eBook

    Document from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Merit, , course: Higher National Diploma in Business (Marketing), language: English, abstract: This report is assigned to do

    • UPC: 752686457

  • Integrated Marketing Communication Graduate Program: Nikita Sheth

    MS Integrated Marketing Communications

    Speaker Panel - "The Future of Marketing Communications" - Integrate 2019