Too many organizations believe if messages are going out, they're getting through. This mistaken belief is costing them in terms of operational excellence and customer service. Employees today are being drowned in information that is not filtered, prioritized or put into context, so important messages are being lost or simply ignored by an overwhelmed and skeptical workforce. But with the right guiding principles, tools and strategies, you can create a highly effective internal communication program and engage employees in the your organization's success. Paul Barton, ABC, shows you how by sha... [Read More]
Communicating a company's goals, strategy and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it has a positive impact on employee engagement, organizational culture and performance. Successful Employee Communications shares the stories of leading practitioners and focuses on the tools, models and practices that have worked in a variety of situations and range of organizations. Drawing on case studies from well known organizations in the public, private and not for profit sectors, ... [Read More]
Patterns of Strategy shows how the strategic fit between organisations drives strategic direction. It is essential reading for those who wish to understand how to manoeuvre their organisation to change its strategic fit to their advantage. The 80 ‘patterns’ of strategy help you explore options for collaboration and competition within your strategic ecosystem. A practical and authoritative guide, you can use it to plan and navigate your strategic future.
If your organization wants to get better at strategic planning, you could hire expensive consultants eager to charge you as much as they can. Or you could demystify the process by reading this guidebook written by an accomplished businessman and former military strategic planner who explains that strategic planning means doing the right things, which is much different than doing things right. Col David R. McClean (Usa, Ret) provides a phased approach with clear and concise advice so you can improve your strategic planning and increase growth. Whether you own a corner sandwich shop or manage a ... [Read More]
Employees often find fatal disconnects between their organization's business strategy and its communication strategy there's no clear link between the information that is sent to them and what they're supposed to understand from it. The role of internal communication, writes Quirke (a UK-based consultant), is "to illuminate the connections between different pieces of information, to shine a light on the web of interdependencies ... to provide the information to do the job, but [also] to paint the bigger picture and tell the fuller story that puts the information into context." His book helps m... [Read More]
Internal Consulting Excellence provides valuable insights regarding the importance of developing internal consulting capabilities for any organization. It includes extensive research regarding the development of this function in both companies across a wide spectrum of industries and also public sector organizations. It also provides valuable input regarding best practice approaches to developing and managing this capability both for formal internal consulting groups and support functions across the organization, including: Human Resources; Project Management/PMOs; Quality Management; Supply C... [Read More]
Achieve unprecedented business value by fostering true employee engagement Many organizations fail to realize and harness the power of their most valuable asset—their employees. Though they can be developed into a true competitive advantage, engagement isn't attainable if the employee isn't invested in the company's overall success. Agile Engagement offers business leaders a concrete strategy for building, maintaining, and utilizing employee engagement to achieve the highest level of business success. The key? Employees must feel like they are a part of their company's culture instead of hav... [Read More]
Corporate Storytelling: Planning and Creating Internal Communications is an easy-to-follow blueprint for communicating effectively with employees. Each chapter discusses a key communication principle or milestone using examples from a variety of business scenarios and templates that can be adapted for use in your own organization. Featured topics include: * Writing tips * Audience analysis * Media selection * Distribution, from memos and Web pages to presentations, conference calls and white papers Whether your company is a 25 person services boutique or a global high-tech powerhouse with thou... [Read More]
A Practical Guide for Internal Communicators is the best of the Progressive IC blog. It offers hints, tips and ideas about a wide range of topics, with a focus on the Digital Workplace and the role of Enterprise Social in business.The book is about modern day workplace communication and the changing role of Internal Communication in the digital age.It is packed full of content on a range of topics including culture, engagement, leadership communication and channels.
Do you really want to invest time and money in marketing efforts that will drain your energy and your budget? Have you tried to do BRANDING with no tangible success?If you already have a brand, if you have ideas in mind, or if you don’t have any idea about brands at all, this book is for you. It is a simple window to the vast world of brands, branding and BRAIN-DING.Everybody wants to build a sustainable business, in order to do so you need to BRAND IT and after that look to connect with your target audience through BRANDING and once that emotional connection is there you should nurture it a... [Read More]
The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Transformation is not a one-time, check-the-box event, but a rigorous, ongoing process. Unfortunately, there is no one-off solution to the hard work of transformation. There is, however, a methodology derived from the authors' combined decades of work and their qualitative and quantitative research on sales force transformation. This book provides a practical approach to effec... [Read More]
In recent years, malaria has emerged as a cause célèbre for voguish philanthropists. Bill Gates, Bono, and Laura Bush are only a few of the personalities who have lent their names—and opened their pocketbooks—in hopes of curing the disease. Still, in a time when every emergent disease inspires waves of panic, why aren’t we doing more to eradicate one of our oldest foes? And how does a parasitic disease that we’ve known how to prevent for more than a century still infect 500 million people every year, killing nearly 1 million of them?In The Fever, the journalist Sonia Shah sets out to... [Read More]
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"—Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."—Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of thei... [Read More]
In May 1986, the Association for Behavior Analysis (ABA) established a task force on the right to effective behavioral treatment. The mandate of this task force was to identify and delineate specific rights as they apply to behavioral treatment. Impetus for this project came in part from the controversy over the use of aversive procedures, which some held had no place in treatment and, with evolution of the treatment process, were no longer necessary. In con trast, others cited evidence that programs based on positive reinforcement alone were sometimes not effective in treating severe proble... [Read More]
Offering new hope, achievable goals, and a breath of fresh air to families and teachers, Tobias explains how the mind of a strong-willed child works and how to use that information to the child's best
A pocket-sized anti-anxiety guide offers 10 simple techniques, including breathing exercises and relaxation practices, and strategies that will turn anxiety from overpowering to manageable in no time.
Taxes! Boring and irritating, right? Perhaps. But if you want to succeed in real estate, your tax strategy will play a HUGE role in how fast you grow. A great tax strategy can save you
Written by a long-standing practitioner in the field, this timely and critical work is your best source for understanding all the complex issues and requirements associated with corporate compliance. It provides clear guidance for those
The key to success for every salesperson is his pipeline of prospects---even in the Internet age. But how to successfully keep up that pipeline has evolved. High-Profit Prospecting merges new strategies with proven practices so
A marketer's guide to incorporating today's media tools into a comprehensive brand strategy covers such topics as mass-media advertising, digital-media programs, and the employment of non-paid and non-traditional media
Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the
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