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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:... [Read More]
- ASIN: 0071743863
- ASIN: 0071743863
- ISBN: 9780071743860
- Manufacturer: McGraw-Hill Education
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
- ASIN: B01B35M3SM
- ASIN: B01B35M3SM
- Brand: Successwise
- Manufacturer: Successwise
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]
- ASIN: 0718033329
- ASIN: 0718033329
- ISBN: 0718033329
- Brand: HarperCollins Christian Pub.
- Manufacturer: HarperCollins Leadership
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Storytelling with Data: A Data Visualization Guide for Business Professionals
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it ... [Read More]
- ASIN: 1119002257
- ASIN: 1119002257
- ISBN: 1119002257
- Manufacturer: Wiley
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Contagious: Why Things Catch On
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has s... [Read More]
- ASIN: 1451686587
- ASIN: 1451686587
- ISBN: 9781451686586
- Brand: Simon & Schuster
- Manufacturer: Simon & Schuster
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build... [Read More]
- ASIN: 006227306X
- UPC: 884807853294
- ASIN: 006227306X
- ISBN: 006227306X
- Brand: Gary Vaynerchuk
- Manufacturer: HarperBusiness
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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn - The seven essential ingredients for a prof... [Read More]
- ASIN: 1544511817
- ASIN: 1544511817
- ISBN: 1544511817
- Manufacturer: Lioncrest Publishing
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Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media
Strategies for Getting the Most From TV, Print, Radio, Internet & Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post
- ASIN: 1537537199
- ASIN: 1537537199
- ISBN: 1537537199
- Manufacturer: CreateSpace Independent Publishing Platform
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look... [Read More]
- ASIN: 1591845335
- UPC: 884457843409
- ASIN: 1591845335
- ISBN: 9781591845331
- Brand: Godin Seth
- Manufacturer: Portfolio
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Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget? Since 1996 Jeff Walker has been creating hugely successful online launches. After b... [Read More]
- ASIN: 1630470171
- UPC: 001630470171
- ASIN: 1630470171
- ISBN: 9781630470173
- Brand: Walker Jeff
- Manufacturer: Morgan James Publishing
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War and Peace (Vintage Classics)
From the award-winning translators of Anna Karenina and The Brothers Karamazov comes this magnificent new translation of Tolstoy's masterwork.Nominated as one of America’s best-loved novels by PBS’s The Great American ReadWar and Peace broadly focuses on Napoleon’s invasion of Russia in 1812 and follows three of the most well-known characters in literature: Pierre Bezukhov, the illegitimate son of a count who is fighting for his inheritance and yearning for spiritual fulfillment; Prince Andrei Bolkonsky, who leaves his family behind to fight in the war against Napoleon; and Natasha Rosto... [Read More]
- ASIN: 1400079985
- ASIN: 1400079985
- ISBN: 1400079985
- Brand: Vintage
- Manufacturer: Vintage
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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows... [Read More]
- ASIN: 1119312973
- ASIN: 1119312973
- ISBN: 1119312973
- Brand: WILEY
- Manufacturer: Wiley
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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More! (Updated JULY 2019!)
»» Updated JULY 2019! Always The Newest Social Media Strategy ««Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin? This book will help.The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. And that’s what you’ll learn in 500 Social Media M... [Read More]
- ASIN: B007L50HE6
- ASIN: B007L50HE6
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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the... [Read More]
- ASIN: 1119341205
- ASIN: 1119341205
- ISBN: 1119341205
- Brand: Wiley
- Manufacturer: Wiley
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Diffusion of Innovations, 5th Edition
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word a... [Read More]
- ASIN: 0743222091
- ASIN: 0743222091
- ISBN: 0743222091
- Brand: Free Press
- Manufacturer: Free Press
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Marketing Digital : 7 Negocios Exitosos Online: Descubre Estrategias Para Atraer Clientes, Ganar Dinero y Emprender Por Internet
Si buscas ideas de negocios, tacticas de comercio electronico, maneras de ganar dinero online y estrategias de marketing digital en redes sociales no dejes de leer este libro, ya que lo que voy a compartir
- UPC: 351210461
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Internet Marketing Revealed The Complete Guide to Becoming an Internet Marketing Expert
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine
- UPC: 9129366
- Rating: 5.0
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Guerrilla Marketing on the Internet - eBook
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing
- UPC: 462333258
- Rating: 4.0
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Thе Deep Secrets оf Internet Marketing - eBook
"The Deep Secretes оf Internet Marketing" hаѕ bееn written with оnе specific purpose in mind—to make уоu aware оf thе diffеrеnt wауѕ in whiсh thе world оf Internet marketing hаѕ changed, аnd tо reinforce thе
- UPC: 747403391
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Internet Marketing 101: A Beginner's Guide to Internet Profits - eBook
Internet Marketing 101 leads the beginning student of eCommerce through the what, how, when, and who of starting a successful on-line business. Beginning with a section on why someone might want to start an eCommerce
- UPC: 655064337
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Guide marketing Internet pour les débutants - eBook
Lune des plus anciens guides de marketing Internet, mais aussi lune des guides les plus concises et pratiques. Bien que de nombreuses années se sont écoulées depuis sa rédaction, les principes de base décrits ici
- UPC: 305004453
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The Equine Professional's Guide to Internet and Content Marketing - eBook
Lets be frank: the Internet is confusing. As new technologies emerge and digital channels evolve, it can be hard to keep up - especially if you are a time-poor equestrian and business owner. However, its
- UPC: 804024416
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Internet Marketing Lifestyle: Discover The EXACT Steps To Create The Ultimate Lifestyle Of FREEDOM As An Internet Marketer! - eBook
If you’re working full-time as an internet marketer, then congratulations! You have achieved the lifestyle that millions of people around the world have dreamed of and entered a unique group of self-starters who have the
- UPC: 839255499
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20 Internet Marketing Mistakes To Avoid - eBook
Complete guide on internet marketing mistakes u need to avoid and dont want to
- UPC: 887417325
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Understanding Affiliate Marketing: An Internet Marketing Guide on How To Make Money Online Through Products, Websites and Services - eBook
Ever wanted to try generating passive income through affiliate marketing but dont know how?Understanding Affiliate Marketing is a book that provides you with the basics along with the tips and tricks of using affiliate marketing
- UPC: 799625171
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