• Healthcare Marketing: A Case Study Approach

    Experienced healthcare marketers know that the traditional four Ps of business marketing product, price, placement, and promotion don t always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps physicians, patients, payers, public, and the presence of politics for building a solid foundation in healthcare marketing. The book focuses on the unique needs of marketing in the healthcare industry, applying general marketing theory and concepts where appropriate and tapping into the day-to-day experiences of working ... [Read More]

    • ASIN: 1567936059
    • ASIN: 1567936059
    • ISBN: 1567936059
    • Manufacturer: Health Administration Press

  • Influence: The Psychology of Persuasion (Collins Business Essentials)


    • ASIN: B002BD2UUC
    • ASIN: B002BD2UUC
    • ISBN: 006124189X
    • Manufacturer: HarperCollins e-books

  • Strategic Marketing Problems: Cases and Comments, 13th Edition

    Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

    • ASIN: 0132747251
    • ASIN: 0132747251
    • ISBN: 0132747251
    • Brand: Prentice Hall
    • Manufacturer: Pearson

  • The Power of Habit: Why We Do What We Do in Life and Business


    • ASIN: 081298160X
    • ASIN: 081298160X
    • ISBN: 081298160X
    • Brand: Random House Trade
    • Manufacturer: Random House Trade Paperbacks

  • Marketing Strategy, Text and Cases

    Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's sign... [Read More]

    • ASIN: 1285073045
    • ASIN: 1285073045
    • ISBN: 1285073045
    • Brand: Brand: Cengage Learning
    • Manufacturer: Cengage Learning

  • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future


    • ASIN: B0067TGSOK
    • ASIN: B0067TGSOK
    • Manufacturer: Currency

  • The Tipping Point: How Little Things Can Make a Big Difference

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

    • ASIN: 0316346624
    • ASIN: 0316346624
    • ISBN: 0316346624
    • Brand: Back Bay Books
    • Manufacturer: Back Bay Books

  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

    The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents―now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthr... [Read More]

    • ASIN: 1625274491
    • UPC: 884791291577
    • ASIN: 1625274491
    • ISBN: 1625274491
    • Brand: Harvard Business Review Press
    • Manufacturer: Harvard Business Review Press

  • Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money

    Have you been burned from rushing into a business idea too quickly? Discover a step-by-step system for testing your concept before it goes to market. Are you the kind of person who likes to fire before you aim? Do you have an endless list of business ideas with no clue as to which one you should run with? Smart Passive Income founder Pat Flynn has created multiple successful businesses, and learning from his experiences may be the key to starting your idea off on the right foot. A lack of proper validation kills more businesses than anything else. Will It Fly provides you with action-based exa... [Read More]

    • ASIN: B01BCLPPAK
    • ASIN: B01BCLPPAK
    • Manufacturer: SPI Publications

  • Look, Look!

    Look, look! Children run, fish swim, stars shine . . . all for baby's eyes to see. This sturdy board book, full of high-contrast black-and-white cut-paper art perfect for staring at, is just the thing for the eyes of the youngest babies. A few words in curving red type on each spread describe the scenes -- a car races, a cat stretches, flowers bloom-- and extend the book's age appeal so that it will be fascinating to older babies, too. Striking and stylish, Look Look! is the ideal first board book for babies just beginning to look and learn. Peter Linenthal is an illustrator who has taught art... [Read More]

    • ASIN: 0525420282
    • ASIN: 0525420282
    • ISBN: 0525420282
    • Brand: Dutton Books
    • Manufacturer: Dutton Books for Young Readers

  • Cracking the PM Interview: How to Land a Product Manager Job in Technology

    How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.  Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover l... [Read More]

    • ASIN: 0984782818
    • ASIN: 0984782818
    • ISBN: 0984782818
    • Brand: Jackie Bavaro Gayle McDowell
    • Manufacturer: CareerCup

  • The Goal: A Process of Ongoing Improvement

    30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to h... [Read More]

    • ASIN: B002LHRM2O
    • ASIN: B002LHRM2O
    • Manufacturer: North River Press

  • Team of Teams: New Rules of Engagement for a Complex World

    What if you could combine the agility, adaptability, and cohesion of a small team with the power and resources of a giant organization? THE OLD RULES NO LONGER APPLY . . . When General Stanley McChrystal took command of the Joint Special Operations Task Force in 2004, he quickly realized that conventional military tactics were failing. Al Qaeda in Iraq was a decentralized network that could move quickly, strike ruthlessly, then seemingly vanish into the local population. The allied forces had a huge advantage in numbers, equipment, and training—but none of that seemed to matter.TEACHING A LE... [Read More]

    • ASIN: 1591847486
    • UPC: 884752894823
    • ASIN: 1591847486
    • ISBN: 1591847486
    • Brand: Portfolio
    • Manufacturer: Portfolio

  • You Are Special (Max Lucado's Wemmicks)

    Every day the small wooden people called Wemmicks do the same thing: stick either gold stars or gray dots on one another. The pretty ones--those with smooth wood and fine paint--always get stars. The talented ones do, too. Others, though, who can do little or who have chipped paint, get ugly gray dots. Like Punchinello. In this heartwarming children's tale from best-selling author Max Lucado, Eli the woodcarver helps Punchinello understand how special he is--no matter what other Wemmicks may think. It's a vital message for children everywhere: that regardless of how the world evaluates them,... [Read More]

    • ASIN: 0891079319
    • ASIN: 0891079319
    • ISBN: 9780891079316
    • Brand: Crossway Books
    • Manufacturer: Crossway Books

  • The Cannabis Grow Bible: The Definitive Guide to Growing Marijuana for Recreational and Medicinal Use

    The most comprehensive guide to marijuana gardening ever written is back with all new information and updated advice for cannabis enthusiasts. Over 200 additional pages of all new information are included in this book, from all new lighting equipment and techniques, to highly advanced cannabinoid extraction techniques and detailed, step-by-step gardening guides for novice and professional growers alike.This book contains over 700 pages, with all new photos and step-by-step guides to every aspect of marijuana horticulture, plant breeding, and hash production. Featuring a handy quick start guide... [Read More]

    • ASIN: 193786636X
    • ASIN: 193786636X
    • ISBN: 193786636X
    • Brand: Green Candy Press
    • Manufacturer: Green Candy Press

  • Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

    • UPC: 860738996

  • Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

    • UPC: 604173660

  • Aggressively Grow Your Business With Growth Hacking Marketing: Tips and Case Studies Showcasing Social Media, Advertising and Digital Marketing Techniques - eBook

    Expand Your Business and Reach New Audiences!Do you want to grow your online business? Are you trying to get an “Edge” on your competition? Would you like to catch the attention of more potential customers

    • UPC: 122469326

  • Managing and Leading Today's Police : Challenges, Best Practices, Case Studies

    Details Coming Soon

    • UPC: 957965516

  • WEB MARKETING TURISTICO - Case study: MySwitzerland.com - eBook

    L’uso del web come leva di marketing territoriale ha creato sia nuove opportunità che inedite criticità per le destinazioni turistiche: se da una parte si è potuto contare su un mercato potenziale vasto e su

    • UPC: 107957197

  • Marketing with Case Studies: How to Write and Use Business Case Studies for Marketing - eBook

    Previously published as The Art of the Case Study this edition of Marketing with Case Studies is revised and updated.Marketing with Case Studies sets out by describing why case studies are the power tools of

    • UPC: 565425578

  • Growth Engines: Case Studies and Analysis of Today's Fastest Growing Companies (Best Business Books Book 35) - eBook

    Although popular culture certainly has its favorites in terms of rockstar companies, some of the rising giants within the business world dont always get the credit or airtime they deserve. There are a number of

    • UPC: 833975873

  • Get the Sony Style - a case study on Sony`s marketing, branding and advertising strategies - eBook

    Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: excellent (A), Maastricht University, course: Advertising: Marketing Communications of Brands, 7 entries in the

    • UPC: 498988184

  • Project Portfolio Management in Theory and Practice : Thirty Case Studies from Around the World

    9781498769242

    • UPC: 51795913

  • Case Studies in Organizational Behavior and Theory for Health Care

    Saleable

    • UPC: 19222655

  • The Secret Behind Coca-Cola Marketing Strategy

    Marketing Strategy Case Studies: The Starbucks Experience

    Uber Digital Marketing Case Study | Growth Hacking