Learn SEO strategies to rank at the top of Google with SEO 2019EXPANDED & UPDATED - NOVEMBER, 2019No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...Most search engine optimization advice on the Internet is wrong!If you've sifted through search engine optimization advice online, you may have noticed two things:- Most published SEO advice is either outdated or just dead-wron... [Read More]
#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made mor... [Read More]
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagr... [Read More]
With the world economy hitting a record low, more and more consumers are tightening their belts and cooking at home, or when they do go out, they look for bargain prices. Many people realize that a night at a restaurant is a pure luxury. Knowing this, the savvy restaurateur is going to have to employ every trick up his sleeve to entice people to keep coming through his doors.
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-th... [Read More]
For courses in technology in hospitality. A practical guide to enhancing hospitality with technology Technology Strategies for the Hospitality Industry examines technology strategies for the hospitality industry, from hotels and restaurants, to meetings and events. Practical in its approach, the text has a running theme of strategy throughout, and each chapter flows in the same order — interview, content, case study, and questions. Written in cooperation with a team of contributing authors from the industry, the 3rd edition includes a new chapter on virtual and augmented reality in hos... [Read More]
★★ Buy the paperback version of this book and get the ebook version for FREE!★★Build your brand and say ‘Hello World!’ on the hottest, fastest growing social media platform today. Instagram Marketing 2019: The Secret Beginners Guide to Growth for Your Personal Brand or Small Business is the only book you need to get started! Using Instagram the right way can be revolutionary for your business or influencer goals.If you’re on Instagram and are struggling to figure out how do you brand yourself, or want to get started and don’t know where to begin: the answers are contained withi... [Read More]
Come cambiano la comunicazione e il marketing del vino ai tempi dei social media? Facebook & co. funzionano anche per promuovere e vendere uno dei prodotti più importanti del Made in Italy? Come sempre, la risposta è "dipende". Certo, il pubblico non manca, ma la discriminante è come tali piattaforme vengono usate.Questo agile manuale insegna a fare scelte ragionate comprendendo quale canale è più in sintonia con ciò che si vuole comunicare e con i contenuti a disposizione. Si parte dall'osservazione del mercato del vino in Italia, chiarendo chi sono i consumatori e come scelgono, quindi... [Read More]
This book is the culmination of over 7 years of research, preparation, and writing. Upon the completion of my certification in Marketing in 2011, I embarked on this journey to become a better writer and fulfill my lifelong dream of becoming a published author. Over the course of those 3 years, I attended many classes, and found myself devouring any book that promised to help me become a better non-fiction writer. It is now the first quarter of 2018 when this book is finally being published.The verses quoted at the start of this book talk about counting the cost of something before you invest t... [Read More]
This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to dat... [Read More]
THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenu... [Read More]
A true networking guide for the 21st century, BrandON Miltsch's Networking on UBER Steroids provides the sort of networking advice that business people need in this rapidly changing landscape. BrandON shares the secrets to his networking success and teaches you how to leverage social media along with traditional methods to get in front of the people that actually matter. Written by an influencer for people ready to influence, Networking on UBER Steroids is that extra little push you need to beef up your networking game.
For a required or elective course in Hospitality Sales and Introductory Sales Training for Industry taught out of the hospitality management or marketing program at the freshman/sophomore level at the two-year and four-year levels. Some hospitality programs will use this book in the lower level marketing course (taught out of the business school) as well. Focused on the sales aspect of hospitality (not just marketing), this book addresses the primary focus of sales as the communication aspect of marketing as well as direct personal selling to potential customers. Shaw/Morris positions personal... [Read More]
Mobile phones are now the standard way for more than half the people living on this planet to learn, share, shop and communicate. For restaurants, food service providers and hospitality, it represents an unprecedented marketing
**Would you like your business to hit its Online Marketing goals and profit margins this year?Would you like to know a special marketing approach that's **built strategically to boost today's business? If yes, read on...Studies have
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Grow your business with custom Facebook Ads and get your product in front of 100.000+ people, even if you have a tech phobia …Did you know:?There are 1.49 billion daily active users on Facebook93% of
Best Content Marketing StrategiesCreate communication that conveys and tells the story of your brand with content marketing to buyers. This book describes major content marketing ideas and benefits and then investigates how to craft a content marketing
Social media is now an essential marketing tool for businesses and should be the cornerstone of your successful marketing strategy.With an effective social media strategy, you can learn how to find potential customers, turn them
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