Strategies for Getting the Most From TV, Print, Radio, Internet & Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating at... [Read More]
You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you! Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you: -Six ways to make people like you -Twelve ways to win people to your way of thinking -Nine ways to change people without arousing resentment And much more! Achieve your m... [Read More]
World War II Behind Closed Doors (DVD)Joseph Stalin - the supreme leader of the Soviet Union - was a tyrant responsible for the death of millions. Yet he also had some unlikely relationships during the Second World War. Not just with leaders of the great democracies like Winston Churchill and Franklin Roosevelt, but also with Hitler and the Nazis. For the first time on television, this ambitious series from award-winning filmmaker Laurence Rees uses exclusive evidence gained from the actual conversations and secret meetings Stalin conducted with Roosevelt, Churchill and Hitler, to dramatically... [Read More]
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com® Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit. Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on ... [Read More]
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]
Land-use policy is at the center of suburban political economies because everything has to happen somewhere but nothing happens by itself. In Suburb, Royce Hanson explores how well a century of strategic land-use decisions served the public interest in Montgomery County, Maryland, a suburb of Washington, D.C. Transformed from a rural hinterland into the home a million people and a half-million jobs, Montgomery County built a national reputation for innovation in land use policy―including inclusive zoning, linking zoning to master plans, preservation of farmland and open space, growth managem... [Read More]
Successful businesses have spent the past two decades retooling and rethinking how to manage their people better. Most big companies that have survived and prospered in the 21st century view employees as a vital strategic asset. In comparison, the U.S. federal government is a Stone Age relic, with its top-down bureaucracy, stovepiping of labor and responsibilities, and lack of training and investment in its own public servants. The inevitable result is a government not keeping up with the complex demands placed on it. In T he People Factor, Linda Bilmes and Scott Gould present a blueprint for ... [Read More]
This is an embroidered patch with plastic iron on backing and embroidered clean cut borders. You can sew or iron on this patch. When attaching patches to leather or nylon material you must sew on the patch. Heat will scorch the leather. You can iron on the patch to materials such as denim, cotton, or anything else that can withstand the required temperature of 270 degrees fahrenheit. You can use a household iron to iron on the patch, however the correct temperature setting is very important. It is not any cotton or silk setting shown on your iron. You need to find the correct setting of your i... [Read More]
PAVOI's simply stunning Handpicked Collection ultra-premium pearl earrings are crafted from the highest quality cultured freshwater pearls available in the world. We meticulously hand select and match these two pearls from literally 1000s of premium pearls and carefully hand mount them on solid 14K Gold posts. The pearls have a beautiful body color with the most desirable overtones, mirror-like luster, and hints of the rarest of pearl value characteristics known as surface iridescence or orient. SIZE GUIDE The smaller sized 5-6mm are appropriate for younger girls or women who enjoy a more deli... [Read More]
Uciefy U20 Rechargeable Wireless Mouse - Enjoy Your Every Minute! How to use: 1. Charge the mouse around 2 hours before using it for the first time. 2. Take the USB receiver out, which is stored in the back of the mouse. 3. Insert the USB receiver into the USB port of your PC. 4. Turn on the mouse, the switch is at the bottom of the mouse. 5. Allow a few seconds for installing, no action needed, just wait. 6. Then you can use the mouse. Note: * When you turn on the mouse without USB receiver inserted, the led light can only lasts for 1-2 seconds, after USB receiver inserted, the led light kee... [Read More]
This reference is loaded with necessary resources useful to sales and marketing managers, public relations specialists and entrepreneurs alike. Get expert advice on branding and designs and all aspects of product placement and promotion.Inside you
While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and
Taped 333 feet below ground within the labyrinth of Tennessees Cumberland Caverns this program is a compilation of the best of the 12-part quot;musical adventurequot; series. Featuring the top established and emerging artists within the
This fourth edition defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. Featuring new case studies, the book charts how rapidly the reputation management agenda moves and yet how
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