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The Mortal Instruments: City of Bones
SWAG. Whether you know it as "Stuff We All Get," "Souvenirs, Wearables, And Gifts" or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person or cause. Swag is generally easy to buy. And, it's easy to make mistakes which can be costly in dollars, image and branding. This book shows marketers how to buy it right using the Promo With Purpose concept.
Practical explanations of the key production methods.Print and Production Finishes for Promotional Items, the third title in this series, explores the creation of promotional items from a production and manufacturing point of view. With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab the audienceÆs attention.For ideas on everything fro... [Read More]
This guide will walk you step by step through all the essential phases of using specialty advertising effectively. For years business owners have been putting their names and logos on such things as calendars, notepads, ball-point pens and keytags and giving them to customers and prospects. Not intended simply as an act of business generosity, this is advertising specialty advertising to be exact. The problem is that many small business owners don't know the fine points of this form of advertising and don't maximize the advantages it offers. This guide explains why specialty advertising works ... [Read More]
All the usual thinking about branding, recognition, good will and motivation is fine. But how about a more aggressive goal for your next promotional campaign? Make All Your Marketing and Advertising More Accountable If you've only ever used promotional products as handouts or giveaways, you're missing the boat. In this insightful book, written by two internationally recognized promotions experts on two continents, you'll discover that the true value of promotional products lies in their ability to reach your prospects affordably, create ongoing awareness and literally quantify the performanc... [Read More]
Book by White, Sarah, Woods, John, Woods, John A.
Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyon... [Read More]
A little sparkle never hurt anyone! Bring some pizzazz and fun into your life with the Mylar Rainbow Classic Pinwheels. This 8 piece pack has an assortment of 2-tone, jewel colored pinwheels. Each 8 Inch
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