-
The Content Trap: A Strategist's Guide to Digital Change
“My favorite book of the year . . . Today, to some extent, every company is a media company, but Anand emphasizes that it’s not just about the content you create; it’s the connections you make that matter—the platforms and network effects.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noti... [Read More]
- ASIN: 0812995384
- ASIN: 0812995384
- ISBN: 0812995384
- Brand: Random House
- Manufacturer: Random House
-
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a ... [Read More]
- ASIN: 0307450392
- ASIN: 0307450392
- ISBN: 0307450392
- Manufacturer: Crown Business
-
I Am Number 8: Overlooked and Undervalued, but Not Forgotten by God
If God can take David--the invisible eighth son of a forgotten family--and turn him into a king, just imagine what magnificent plans He has for redeeming your life.David was born a number 8--a hidden gem, often overlooked and undervalued by everyone except for God. For David, being a number 8 seemed like a curse until the day God transformed him from the unknown eighth son of Jesse into the much-honored king of Israel. When God sends out an invitation to greatness, His directions don't always make sense to us. You may feel like the most invisible, broken number 8 out there, but God sees your h... [Read More]
- ASIN: 1455539546
- ASIN: 1455539546
- ISBN: 9781455539543
- Brand: FaithWords/Hachette Book Group
- Manufacturer: FaithWords
-
Lucky
In a memoir hailed for its searing candor and wit, Alice Sebold reveals how her life was utterly transformed when, as an eighteen-year-old college freshman, she was brutally raped and beaten in a park near campus. What propels this chronicle of her recovery is Sebold's indomitable spirit-as she struggles for understanding ("After telling the hard facts to anyone, from lover to friend, I have changed in their eyes"); as her dazed family and friends sometimes bungle their efforts to provide comfort and support; and as, ultimately, she triumphs, managing through grit and coincidence to help secur... [Read More]
- ASIN: 0316096199
- ASIN: 0316096199
- ISBN: 0316096199
- Manufacturer: Back Bay Books
-
Global Marketing (5th Edition)
KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. MARKET: For th... [Read More]
- ASIN: 0131754343
- ASIN: 0131754343
- ISBN: 0131754343
- Manufacturer: Prentice Hall
-
Adapt: Why Success Always Starts with Failure
In this groundbreaking book, Tim Harford, the Undercover Economist, shows us a new and inspiring approach to solving the most pressing problems in our lives. When faced with complex situations, we have all become accustomed to looking to our leaders to set out a plan of action and blaze a path to success. Harford argues that today’s challenges simply cannot be tackled with ready-made solutions and expert opinion; the world has become far too unpredictable and profoundly complex. Instead, we must adapt.Deftly weaving together psychology, evolutionary biology, anthropology, physics, and econo... [Read More]
- ASIN: 0374100969
- ASIN: 0374100969
- ISBN: 0374100969
- Manufacturer: Farrar, Straus and Giroux
-
Chinet Classic White, Round All Occasion Fiber Plates, 8.75 Inch, 72 Count
Chinet Classic White, Round All Occasion Fiber Plates, 8.75 Inch, 72 Count
- ASIN: B001XW00EA
- UPC: 037700323108
- ASIN: B001XW00EA
- Brand: Chinet
- Size: 72 Count (Pack of 1)
- Manufacturer: Chinet
-
Clear Acrylic Riser Set of 3 (3-Inch, 4-Inch, 5-Inch)
This set of three risers are the perfect way to get your display started for smaller precious items, like jewelry and other collectibles. With three risers in clear, the different dimensions of each riser give you flexibility and customization options in how you want to display your goods. Stack the risers or use them separately, it's all up to you. Add these fine risers to your existing displays or, with their nimble size and nesting ability, bring them on-the-go. Perfect for Trade Shows,Retaile Stores or display of collectables.The jewelry display can be used atop a vanity or in a closet to ... [Read More]
- ASIN: B00GAGEARM
- UPC: 875692144680
- ASIN: B00GAGEARM
- Brand: D & D Plastics
- Size: Set of 3
- Manufacturer: D & D Plastics
-
Strategic Marketing : Concepts and Cases
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate
- UPC: 206530892
-
Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook
This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to
- UPC: 860738996
-
The Dynamic Manager’s Guide To Marketing: How To Create And Nurture Your Best Customers - eBook
Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean?
- UPC: 170125943
-
Aggressively Grow Your Business With Growth Hacking Marketing: Tips and Case Studies Showcasing Social Media, Advertising and Digital Marketing Techniques - eBook
Expand Your Business and Reach New Audiences!Do you want to grow your online business? Are you trying to get an “Edge” on your competition? Would you like to catch the attention of more potential customers
- UPC: 122469326
-
Shopper Marketing 101 - eBook
What is the difference between a consumer and a shopper?Does your brand appeal to both of them?How does shopper behaviour differ from consumer behaviour?How important are 'channels' and 'retailers' in your brand's success?What is the
- UPC: 406569246
-
Tylenol - A Study of Successful Marketing Strategies - eBook
Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 100.00, University of Phoenix, course: MKT 421 Marketing, language: English, abstract: Tylenol-A Study of Successful
- UPC: 494546451
-
WEB MARKETING TURISTICO - Case study: MySwitzerland.com - eBook
L’uso del web come leva di marketing territoriale ha creato sia nuove opportunità che inedite criticità per le destinazioni turistiche: se da una parte si è potuto contare su un mercato potenziale vasto e su
- UPC: 107957197
-
Marketing Principles (Speedy Study Guides) - eBook
Successful marketing efforts come in the form of tested principles. This quick reference will guide you through the many marketing principles that you need to get acquainted with to launch a successful campaign. Since this
- UPC: 555054447
-
Growth Engines: Case Studies and Analysis of Today's Fastest Growing Companies (Best Business Books Book 35) - eBook
Although popular culture certainly has its favorites in terms of rockstar companies, some of the rising giants within the business world dont always get the credit or airtime they deserve. There are a number of
- UPC: 833975873
-
Shopper marketing - eBook
Escrito por más de 30 expertos en el tema de todo el mundo, Shopper Marketing expone los medios más eficaces de convertir en compradores efectivos a los compradores potenciales que se encuentran en el punto
- UPC: 233398927
Shoppers Stop Case Study
Lakme | Shopper Marketing | Case Study
Ted Rubin - Social Shopper Media Case Studies
© 10Toply.com - all rights reserved - Sitemap 10Toply.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com