What's Your Website's ROI? Written to help marketers―from the Fortune 1000 to small business owners and solopreneurs―turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outrea... [Read More]
Cutting-edge strategies―ready when you need them. Before bullying surfaces in your school, you need to be ready. This book is organized so you can find the answers you need to make meaningful changes in the way you prevent and respond to bullying. The authors know the challenges educators face. Here they’ve distilled nearly 15 years of research into bite-sized chapters, with strategies and real-world examples to put ideas into action. You’ll learn: How to distinguish bullying from other hurtful behaviors The connection between cyberbullying and in-person bullying Responses that work�... [Read More]
Hands-On Introduction to LabVIEW for Scientists and Engineers, Third Edition, explores practical programming solutions for carrying out interesting and relevant projects. Readers--who are assumed to have no prior computer programming or LabVIEW background--will begin writing meaningful programs in the first few pages. Improvements to the Third Edition: This new edition includes the following improvements: * All chapters are fully updated to the latest version of LabVIEW. DAQ hardware now commonly used in instructional laboratories and self-learning is highlighted. * For easy reference, seven ... [Read More]
"We're wordsmiths. Words are our weapons. A difference of a fraction of I percent in our ability to generate or intensify reader involvement is worthwhile. Knowing how and when to plumb for power verbs and imperatives is just one more indication of our professionalism. Enough said." Packed with valuable tips and informative examples and illustrations, Catalog Copy That Sizzles is the ultimate compendium of catalog copywriting know-how. Herschell Gordon Lewis, known worldwide for his copywriting expertise, reveals all the hints, tips, and tricks of the trade you'll ever need to know in order to... [Read More]
To Christians worldwide, the man Jesus of Nazareth is the centerpiece of history, the object of faith, hope, and worship. Even those who do not follow him admit the vast influence of his life. For anyone interested in knowing more about Jesus, study of the four biblical Gospels is essential. Four Portraits, One Jesus is a thorough yet accessible introduction to these documents and their subject, the life and person of Jesus. Like different artists rendering the same subject using different styles and points of view, the Gospels paint four highly distinctive portraits of the same remarkable Jes... [Read More]
The bestselling author of Pioneering Portfolio Management, the definitive template for institutional fund management, returns with a book that shows individual investors how to manage their financial assets.In Unconventional Success, investment legend David F. Swensen offers incontrovertible evidence that the for-profit mutual-fund industry consistently fails the average investor. From excessive management fees to the frequent "churning" of portfolios, the relentless pursuit of profits by mutual-fund management companies harms individual clients. Perhaps most destructive of all are the hidden ... [Read More]
The perennial bestseller returns with new details for using the latest tools and techniques available with JavaScriptJavaScript is the definitive language for making the Web a dynamic, rich, interactive medium. This guide to JavaScript builds on the success of previous editions and introduces you to many new advances in JavaScript development. The reorganization of the chapters helps streamline your learning process while new examples provide you with updated JavaScript programming techniques.You'll get all-new coverage of Ajax for remote scripting, JavaScript frameworks, JavaScript and XML, a... [Read More]
»» Updated AUGUST 2019! Always The Newest Social Media Strategy ««Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin? This book will help.The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. And that’s what you’ll learn in 500 Social Media... [Read More]
The information nurses need…when, where, and how they need it!Nursing-focused and easy-to-read, this handbook delivers all of the information you need to understand how tests work, interpret their results, and provide quality patient care—pre-test, intra-test, and post-test.Tests and procedures are listed in alphabetical order by their complete name for quick reference. The integrated index allows fast searches by abbreviation, synonym, disease/disorder, specimen type, or test classification. Plus, a Body Systems Appendix includes a list of common laboratory and diagnostic tests for each b... [Read More]
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced
Updated for 2016! New additions include: Calculating how much and when you’ll be paid by Amazon; Figuring how much you’ll be paid by Createspace; Understanding the Amazon genre categories so you can rank; Complete run-downs on promotions that worked for
Give yourself the Competitive Edge at the Physician Assistant School Interview How to "Ace" the Physician Assistant School Interview is a unique, step-by-step blueprint covering the entire PA school interview process. Written by Andrew Rodican,
This ebook explains how essential social networking is in selling and promoting your ebook on the Internet in the digital age. In fact, the success of ebooks depends primarily on how well-versed you are on
If you want to discover how to close sales using the absolute best practice (one that's non-pushy, flexible, natural & easy to learn) then read this book.Author James Muir shares unique insights on how 'closing
A bestselling author and a respected business expert present a humorous, insightful tale packed with practical tips for strengthening marketing and selling techniques in every industry. Written in the style of an ancient parable, the
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