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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”—Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a ter... [Read More]
- ASIN: 0071768297
- ASIN: 0071768297
- ISBN: 0071768297
- Manufacturer: McGraw-Hill
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Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition)
Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagr... [Read More]
- ASIN: 1539598144
- ASIN: 1539598144
- ISBN: 1539598144
- Brand: CreateSpace Independent Publishing Platform
- Manufacturer: CreateSpace Independent Publishing Platform
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SEO 2019: Learn search engine optimization with smart internet marketing strategies
Learn SEO strategies to rank at the top of Google with SEO 2019, from beginner to advanced!EXPANDED & UPDATED - NOVEMBER, 2018No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...Most of the search engine optimization advice on the Internet is wrong!If you've browsed through search engine optimization advice online, you may have noticed two things:- Most SEO advice is outdated or just... [Read More]
- ASIN: B00NH0XZR0
- ASIN: B00NH0XZR0
- Brand: Unknown
- Manufacturer: Unknown
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
- ASIN: B01B35M3SM
- ASIN: B01B35M3SM
- Brand: Successwise
- Manufacturer: Successwise
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Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management
Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management supplies an understanding of the different types of healthcare service providers, corresponding information technologies, analytic methods, and data issues that play a vital role in transforming the healthcare industry. All of these elements are reshaping the various activities such as workflow and processes of hospitals, healthcare systems, ACOs, and patient analytics, including hot spotting, risk stratification, and treatment effectiveness.A follow-up to Healthcare Informatics: Improving Efficiency and... [Read More]
- ASIN: 1498746357
- ASIN: 1498746357
- ISBN: 9781498746359
- Brand: Auerbach Publications
- Manufacturer: Auerbach Publications
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Introduction to Mediation, Moderation, and Conditional Process Analysis, First Edition: A Regression-Based Approach (Methodology in the Social Sciences)
Explaining the fundamentals of mediation and moderation analysis, this engaging book also shows how to integrate the two using an innovative strategy known as conditional process analysis. Procedures are described for testing hypotheses about the mechanisms by which causal effects operate, the conditions under which they occur, and the moderation of mechanisms. Relying on the principles of ordinary least squares regression, Andrew Hayes carefully explains the estimation and interpretation of direct and indirect effects, probing and visualization of interactions, and testing of questions about ... [Read More]
- ASIN: 1609182308
- ASIN: 1609182308
- ISBN: 1609182308
- Brand: Guilford Publications
- Manufacturer: The Guilford Press
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Social Media Marketing 2019: Strategies to Become an Influencer with Facebook, Instagram, Youtube and Twitter, Grow Your Personal Brand Fast in 2019 and ... Media Marketing, Personal Brand Book 1)
♦♦Bonus: Buy the Paperback version of this book, and get the kindle eBook version included for FREE** Thanks to the incredible strategies presented in this book, you will learn the best and most powerful social media marketing techniques to make money using social media marketing and create abundance in your life. You see, most people go through their day exchanging their time for money and having a miserable life which they are cannot change.But you are different. The fact that you are looking for practical solutions to your financial problems means that you are on the right path to suc... [Read More]
- ASIN: B07L9F3277
- ASIN: B07L9F3277
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Infrared Spectroscopy in Conservation Science (Tools for Conservation)
This book provides practical information on the use of infrared spectroscopy for the analysis of materials found in cultural objects. Designed for scientists and students in the fields of archaeology, art conservation, microscopy, forensics, chemistry, and optics, the book discusses techniques for examining the microscopic amounts of complex, aged components in objects such as paintings, sculptures, and archaeological fragments.
- ASIN: 0892364696
- ASIN: 0892364696
- ISBN: 0892364696
- Manufacturer: Getty Conservation Institute
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Measuring the Networked Nonprofit: Using Data to Change the World
The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision maki... [Read More]
- ASIN: 1118137604
- ASIN: 1118137604
- ISBN: 1118137604
- Manufacturer: Jossey-Bass
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Google Business Solutions All-in-One For Dummies
If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets. As if that wasn’t enough, there’s a Google AdWords™ gift card worth $25 inside the book, too! Get e-mail, calendar, online documents a... [Read More]
- ASIN: 0470386878
- ASIN: 0470386878
- ISBN: 0470386878
- Manufacturer: For Dummies
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Internet Marketing: The Ultimate Compendium of Internet Marketing Tools & Resources: 101+ Best FREE Hacks Used By Wildly Successful Entrepreneurs to Build ... Businesses! (Online Business Series Book 2)
Discover the 101+ Best FREE Hacks Used By Wildly Successful Entrepreneurs to Build Multi-Million Dollar Businesses!Limited Time Promo Offer of only $2.99! (Regularly $4.99)This compendium has been compiled by myself and my team as a result of years of vetting through THOUSANDS of tools and resource in the pursuit of the arsenal of tools of that will help us build and grow successful online businesses.whilst some were incredibly useful and saved us time, frustration, and made us more money... others were downright useless and even costed us business.We have gone out and found all of the tools y... [Read More]
- ASIN: B01I2UCE8A
- ASIN: B01I2UCE8A
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Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow, 2nd Edition
Key FeaturesSecond edition of the bestselling book on Machine LearningA practical approach to key frameworks in data science, machine learning, and deep learningUse the most powerful Python libraries to implement machine learning and deep learningGet to know the best practices to improve and optimize your machine learning systems and algorithmsBook DescriptionMachine learning is eating the software world, and now deep learning is extending machine learning. Understand and work at the cutting edge of machine learning, neural networks, and deep learning with this second edition of Sebastian Rasc... [Read More]
- ASIN: 1787125939
- ASIN: 1787125939
- ISBN: 9781787125933
- Manufacturer: Packt Publishing
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The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time
The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-fo... [Read More]
- ASIN: 0071841156
- UPC: 884767555900
- ASIN: 0071841156
- ISBN: 9780071841153
- Manufacturer: McGraw-Hill Education
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Data Analytics: This Book Includes - Data Analytics AND Agile Project Management - A Two Book Bundle
This Book Includes 2 ManuscriptsData AnalyticsMaster The Techniques For Data Science, Big Data And Data AnalyticsIf your business is like most, it is already generating a staggering amount of data on a regular basis. Understanding what this data truly means is key to succeeding in the marketplace these days and if you are looking for a way to give yourself an edge then Data Analytics is the book you have been waiting for.Inside you will find the tools you need in order to take full advantage of all of the data that your business is already generating regardless if you are part of a major cor... [Read More]
- ASIN: B0779GFGCV
- ASIN: B0779GFGCV
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Big Data For Dummies
Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and ... [Read More]
- ASIN: 1118504224
- ASIN: 1118504224
- ISBN: 9781118504222
- Brand: imusti
- Manufacturer: For Dummies
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - eBook
Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone
- UPC: 277121707
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Align Strategy With Metrics Using Social Monitoring Best Practices "Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have
- UPC: 35813350
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Big Data Analytics Using Splunk : Deriving Operational Intelligence from Social Media, Machine Data, Existing Data Warehouses, and Other Real-Time Streaming Sources
A hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also
- UPC: 23465014
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Analytics in a Business Context - eBook
Analytics in a Business Context - the first book issued by the Vision to Value (V2V) Professional Best Practice Community - guides readers through the essential steps in establishing a fact-based culture.The book leads off with an
- UPC: 308083003
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Mobility Patterns, Big Data and Transport Analytics : Tools and Applications for Modeling
9780128129708
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Getting the Best for Your Child with Autism : An Expert's Guide to Treatment
A bestselling author and one of the world's leading authorities on autism deftly steers parents through the complex maze of treatment options. She shows how to obtain an accurate assessment, and then provides step-by-step guidance
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3 Social Media Analytics Tools
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