Social Media Strategy: Marketing and Advertising in the Consumer Revolution
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies...
- ASIN: 1442251530
- Brand: imusti