Best Social Media Analytics Tools - April 2024

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”—Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a ter... [Read More]

• ASIN: 0071768297
• ASIN: 0071768297
• ISBN: 0071768297
• Manufacturer: McGraw-Hill

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]

• ASIN: B01B35M3SM
• ASIN: B01B35M3SM
• Brand: Successwise
• Manufacturer: Successwise

Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)

Updated 2019 Edition of the SOCIAL MEDIA MARKETING book!    Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, a... [Read More]

• ASIN: 1539598144
• ASIN: 1539598144
• ISBN: 1539598144
• Brand: CreateSpace Independent Publishing Platform
• Manufacturer: CreateSpace Independent Publishing Platform

SEO 2019: Learn search engine optimization with smart internet marketing strategies

Learn SEO strategies to rank at the top of Google with SEO 2019, from beginner to advanced!EXPANDED & UPDATED - NOVEMBER, 2018No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...Most of the search engine optimization advice on the Internet is wrong!If you've browsed through search engine optimization advice online, you may have noticed two things:- Most SEO advice is outdated or just... [Read More]

• ASIN: B00NH0XZR0
• ASIN: B00NH0XZR0
• Brand: Unknown
• Manufacturer: Unknown

Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow, 2nd Edition

Key FeaturesSecond edition of the bestselling book on Machine LearningA practical approach to key frameworks in data science, machine learning, and deep learningUse the most powerful Python libraries to implement machine learning and deep learningGet to know the best practices to improve and optimize your machine learning systems and algorithmsBook DescriptionMachine learning is eating the software world, and now deep learning is extending machine learning. Understand and work at the cutting edge of machine learning, neural networks, and deep learning with this second edition of Sebastian Rasc... [Read More]

• ASIN: 1787125939
• ASIN: 1787125939
• ISBN: 9781787125933
• Manufacturer: Packt Publishing

Collect, Combine, and Transform Data Using Power Query in Excel and Power BI (Business Skills)

Using Power Query, you can import, reshape, and cleanse any data from a simple interface, so you can mine that data for all of its hidden insights. Power Query is embedded in Excel, Power BI, and other Microsoft products, and leading Power Query expert Gil Raviv will help you make the most of it. Discover how to eliminate time-consuming manual data preparation, solve common problems, avoid pitfalls, and more. Then, walk through several complete analytics challenges, and integrate all your skills in a realistic chapter-length final project. By the time you’re finished, you’ll be ready to wr... [Read More]

• ASIN: 1509307958
• ASIN: 1509307958
• ISBN: 1509307958
• Manufacturer: Microsoft Press

Antifragile: Things That Gain from Disorder (Incerto)

• ASIN: 1400067820
• ASIN: 1400067820
• ISBN: 9781400067824
• Brand: Random House
• Manufacturer: Random House

Mastering Google Adwords 2019: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)

Let’s face it, Google Adwords is a powerful tool for generating revenue.This book provides step by step guidance to mastering Google Adwords. You shouldn’t have to break your wallet and pay a ridiculous amount of your hard earned money for other books that charge you too much.Take a look at the Table of Contents below and you will see that this book stands out from the rest.Table of Contents:Chapter 1 – What Is Google AdWords?Chapter 2 – How Google AdWords WorksChapter 3 – Pros and Cons of Google AdWordsChapter 4 – Key Parts of a Google AdWords ListingChapter 5 – How to Sign Up ... [Read More]

• ASIN: B07CW3J7XW
• ASIN: B07CW3J7XW

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

An Economist Best Book of the YearA PBS NewsHour Book of the YearAn Entrepeneur Top Business Book An Amazon Best Book of the Year in Business and LeadershipNew York Times BestsellerForeword by Steven Pinker, author of The Better Angels of our Nature Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.By the end of an average day in the early twen... [Read More]

• ASIN: 0062390856
• ASIN: 0062390856
• ISBN: 0062390856
• Brand: Dey Street Books
• Manufacturer: Dey Street Books

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Managemen... [Read More]

• ASIN: 0470504544
• ASIN: 0470504544
• ISBN: 9780470504543
• Brand: John Wiley Sons
• Manufacturer: Wiley

Data Mining: The Textbook

This textbook explores the different aspects of data mining from the fundamentals to the complex data types and their applications, capturing the wide diversity of problem domains for data mining issues. It goes beyond the traditional focus on data mining problems to introduce advanced data types such as text, time series, discrete sequences, spatial data, graph data, and social networks. Until now, no single book has addressed all these topics in a comprehensive and integrated way. The chapters of this book fall into one of three categories: Fundamental chapters: Data mining has four main pro... [Read More]

• ASIN: 3319141414
• ASIN: 3319141414
• ISBN: 9783319141411
• Brand: Springer
• Manufacturer: Springer

Numsense! Data Science for the Layman: No Math Added

----------------------------------------Reference text for data science in top universities like Stanford and Cambridge.Sold in over 85 countries and translated into more than 5 languages.----------------------------------------Want to get started on data science?Our promise: no math added.This book has been written in layman's terms as a gentle introduction to data science and its algorithms. Each algorithm has its own dedicated chapter that explains how it works, and shows an example of a real-world application. To help you grasp key concepts, we stick to intuitive explanations and visuals.P... [Read More]

• ASIN: B01N29ZEM6
• ASIN: B01N29ZEM6
• Brand: Unknown
• Manufacturer: Unknown

The Seven Pillars of Statistical Wisdom

What gives statistics its unity as a science? Stephen Stigler sets forth the seven foundational ideas of statistics―a scientific discipline related to but distinct from mathematics and computer science.Even the most basic idea―aggregation, exemplified by averaging―is counterintuitive. It allows one to gain information by discarding information, namely, the individuality of the observations. Stigler’s second pillar, information measurement, challenges the importance of “big data” by noting that observations are not all equally important: the amount of information in a data set is of... [Read More]

• ASIN: 0674088913
• ASIN: 0674088913
• ISBN: 9780674088917
• Brand: HARVARD UNIVERSITY PRESS
• Manufacturer: Harvard University Press

Social Media Marketing 2019: Strategies to Become an Influencer with Facebook, Instagram, Youtube and Twitter, Grow Your Personal Brand Fast in 2019 and ... Media Marketing, Personal Brand Book 1)

♦♦Bonus: Buy the Paperback version of this book, and get the kindle eBook version included for FREE** Thanks to the incredible strategies presented in this book, you will learn the best and most powerful social media marketing techniques to make money using social media marketing and create abundance in your life. You see, most people go through their day exchanging their time for money and having a miserable life which they are cannot change.But you are different. The fact that you are looking for practical solutions to your financial problems means that you are on the right path to suc... [Read More]

• ASIN: B07L9F3277
• ASIN: B07L9F3277

Big Data For Dummies

Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and ... [Read More]

• ASIN: 1118504224
• ASIN: 1118504224
• ISBN: 9781118504222
• Brand: imusti
• Manufacturer: For Dummies

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - eBook

Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone

• UPC: 277121707

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

Align Strategy With Metrics Using Social Monitoring Best Practices "Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have

• UPC: 35813350

Big Data Analytics Using Splunk : Deriving Operational Intelligence from Social Media, Machine Data, Existing Data Warehouses, and Other Real-Time Streaming Sources

A hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also

• UPC: 23465014