Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagr... [Read More]
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts... [Read More]
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able ... [Read More]
Learn SEO strategies to rank at the top of Google with SEO 2019, from beginner to advanced!EXPANDED & UPDATED - NOVEMBER, 2018No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...Most of the search engine optimization advice on the Internet is wrong!If you've browsed through search engine optimization advice online, you may have noticed two things:- Most SEO advice is outdated or just... [Read More]
Social Media Manager Pro-Weekly 157 Pages 8 WeeksHere are just a few of the pages included:Social Media Account ManagementFacebook Marketing PlannerInstagram Marketing PlannerYouTube Marketing PlannerPinterest Marketing PlannerBusiness GoalsTarget Audience OverviewMarketing Budget Pages12-Month Social Media CalendarDaily, Weekly & Monthly Planner PagesSocial Task TrackerMultiple Content PlannersAnd much more!It’s great resource for both a beginner and more experienced influencer to create a social media brand and following they can be proud of, stay organized and achieve more over the year. ... [Read More]
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Ra... [Read More]
'BEST STARTUP BOOKS OF ALL TIME' by Benzinga'TOP GROWTH-HACKING BUSINESS BOOK' by Entrepreneur MagazineThis compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside this fast-growing startup that created the first online dating app and grew to 100 million users. Best-Seller Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively.Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Exp... [Read More]
Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.Are you lost when it comes to marketing on the internet?Don't waste your time trying to figure out Facebook on your own. Do what the pros do to dominate. Learn the best strategies that have been proven to work time and time again. In ... [Read More]
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Market... [Read More]
You have an amazing product. No, really. Your product is fantastic. If you didn’t believe so, you wouldn’t have invested time and money in producing and now marketing it. The problem is being able to convince other people of the same thing. That is where marketing comes in. Read on your PC, Mac, smartphone, tablet or Kindle device Many people think that since their product is so incredible, everyone should be tying up the company’s phone lines, knocking down the doors, and flooding the inbox with demands and sales orders. But you have found the hard way that that just hasn’t happened. ... [Read More]
★★ Buy the Paperback version of this Book and get the E-Book for FREE ★★Do you want to learn the most up to date social media marketing strategies? If so then keep reading…Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years ... [Read More]
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely t... [Read More]
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. •Why businesse... [Read More]
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:1) Self-Awareness2) Sel... [Read More]
Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals!*Have you ever asked - *- can Social Media Marketing really help my
Viele Firmen und Institutionen setzten Social-Media-Werkzeuge im Rahmen ihres Marketing-Portfolios ein, ohne Genaueres über deren Wirksamkeit zu wissen.Dieses Buch ermöglicht jedem im Marketing verantwortlich Tätigen, seine Social-Media-Aktivitäten zu bewerten, zu kontrollieren und zu optimieren. Dies
Learning good manners has never been more fun than with this book filled with full-color illustrations and quizzes. From talking on the cell phone to family gatherings, this book covers basic etiquette
A hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also
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