Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or env... [Read More]
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communicat... [Read More]
Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagr... [Read More]
Social Media Manager Pro-Weekly 157 Pages 8 WeeksHere are just a few of the pages included:Social Media Account ManagementFacebook Marketing PlannerInstagram Marketing PlannerYouTube Marketing PlannerPinterest Marketing PlannerBusiness GoalsTarget Audience OverviewMarketing Budget Pages12-Month Social Media CalendarDaily, Weekly & Monthly Planner PagesSocial Task TrackerMultiple Content PlannersAnd much more!It’s great resource for both a beginner and more experienced influencer to create a social media brand and following they can be proud of, stay organized and achieve more over the year. ... [Read More]
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating at... [Read More]
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer a... [Read More]
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than the... [Read More]
NEW YORK TIMES BESTSELLERThe New York Times bestseller that explains one of the most important perceptual shifts in the history of humankindScott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams... [Read More]
If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan. In this fully updated paperback edition of Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal ... [Read More]
Conservative radio host and syndicated columnist Dennis Prager provides a bold, sweeping look at the future of civilization with Still the Best Hope, and offers a strong, cogent argument for why basic American values must triumph in a dangerously uncertain world. Humanity stands at a crossroads, and the only alternatives to the “American Trinity” of liberty, natural rights, and the melting-pot ideal of national unity are Islamic totalitarianism, European democratic socialism, capitalist dictatorship, or global chaos if we should fail. America is Still the Best Hope, as this eminently s... [Read More]
We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best ... [Read More]
Technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything: with only a quick trip through WebMD or Wikipedia, average citizens believe themselves to be on an equal intellectual footing with doctors and diplomats. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as un... [Read More]
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Stor... [Read More]
"Hail to the King of Sneakers:Michael Jordan's Nike Air Jordan Retro Time ( A Social Media-loaded Marketing Campaign Success Story)" is an ebook about the history of Michael Jordan, a superhero, superstar basketball player who
This book is a must-have for any Facebook advertising beginner, it gives you confirmed established steps and secret strategies on how to make mind-blowing adverts using the best advertising platform of our century, "Facebook"!Facebook advertising
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Grow your business with custom Facebook Ads and get your product in front of 100.000+ people, even if you have a tech phobia …Did you know: There are 1.49 billion daily active users on Facebook93% of
Finding the perfect candidate to join your organization can be an extremely time-consuming and stressful process. Recruiting in today's job market requires professional expertise, diligence, and tech-savvy utilizing social media.Farshad Asl is a renowned financial
Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals!*Have you ever asked - *- can Social Media Marketing really help my
Social media is now an essential marketing tool for businesses and should be the cornerstone of your successful marketing strategy.With an effective social media strategy, you can learn how to find potential customers, turn them
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