• Social Media Campaigns

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement an...

    • ASIN: 1138948608
    • Brand: Routledge
    • UPC: 001138948608

  • Social Media Strategy: Marketing and Advertising in the Consumer Revolution

    Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies...

    • ASIN: 1442251530
    • Brand: imusti

  • Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition)

    Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book!    Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. W...

    • ASIN: 1539598144
    • Brand: CreateSpace Independent Publishing Platform

  • Social Media Planner: Social Media Content Planning and Concepts . Posts Planner Advert Planner and Social Media Analysis

    Social Media Manager Pro-Weekly 157 Pages 8 WeeksHere are just a few of the pages included:Social Media Account ManagementFacebook Marketing PlannerInstagram Marketing PlannerYouTube Marketing PlannerPinterest Marketing PlannerBusiness GoalsTarget Audience OverviewMarketing Budget Pages12-Month Social Media CalendarDaily, Weekly & Monthly Planner P...

    • ASIN: 1697915795

  • LikeWar: The Weaponization of Social Media

    • ASIN: 1328695743
    • Brand: Eamon Dolan/Houghton Mifflin Harcourt

  • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

    The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international b...

    • ASIN: 1119362415
    • Brand: WILEY

  • One Million Followers: How I Built a Massive Social Following in 30 Days

    Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.  This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use s...

    • ASIN: 1946885371

  • Influencer: Building Your Personal Brand in the Age of Social Media

    “I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”  –Iskra Lawrence, Aerie Model and Instagram star (@iskra)   If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunset...

    • ASIN: 0806538856

  • Win Bigly: Persuasion in a World Where Facts Don't Matter

    NEW YORK TIMES BESTSELLERThe New York Times bestseller that explains one of the most important perceptual shifts in the history of humankindScott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -...

    • ASIN: B06X1DWK4Q

  • Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

    If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of...

    • ASIN: 0190841168

  • The Presidents Club: Inside the World's Most Exclusive Fraternity

    • ASIN: B005GG0MIS

  • Still the Best Hope: Why the World Needs American Values to Triumph

    Conservative radio host and syndicated columnist Dennis Prager provides a bold, sweeping look at the future of civilization with Still the Best Hope, and offers a strong, cogent argument for why basic American values must triumph in a dangerously uncertain world. Humanity stands at a crossroads, and the only alternatives to the “American Trinity...

    • ASIN: 0061985120

  • Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

    We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their hea...

    • ASIN: 022638215X

  • The Death of Expertise: The Campaign against Established Knowledge and Why it Matters

    Technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything: with only a quick trip through We...

    • ASIN: 0190469412
    • Brand: Oxford University Press

  • Building a StoryBrand: Clarify Your Message So Customers Will Listen

    New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revol...

    • ASIN: B072J8WRND

  • Hail to the King of Sneakers: Michael Jordan Nike Air Jordan Retro Time (A social media-loaded, marketing campaign, success story) - eBook

    "Hail to the King of Sneakers:Michael Jordan's Nike Air Jordan Retro Time ( A Social Media-loaded Marketing Campaign Success Story)" is an ebook about the history of Michael Jordan, a superhero, superstar basketball player who

    • UPC: 669710366

  • Facebook Advertising: Marketing Guide To Create Social Media Fb Ads For Your Business; How To Build Your Ppc Strategy And Optimize Your Sponsored Advertisement Campaign Selling Cost - eBook

    This book is a must-have for any Facebook advertising beginner, it gives you confirmed established steps and secret strategies on how to make mind-blowing adverts using the best advertising platform of our century, "Facebook"!Facebook advertising

    • UPC: 871535851

  • I Campaigned for Ice Cream : A Boy's Quest for Ice Cream Trucks

    This book is a heartwarming true story of Joshua Lipshaw, who as a child petitioned his local government to change an outdated law that prevented ice cream trucks from driving through his town. Complete with

    • UPC: 875168378

  • Social Media Marketing 2019: The Best Strategies to Leverage Your Brand and Make Money on Social Media and Become an Influencer in Your Niche - eBook

    Social Media Marketing in 2019Thrоugh the help оf ѕосiаl mеdiа marketing, a new mаrkеting strategy gеаrеd tоwаrdѕ tаррing online сuѕtоmеrѕ, buѕinеѕѕеѕ hаvе leaped from thеir uѕuаl traditional mаrkеting strategies аnd wеlсоmеd thiѕ nеw mаrkеting ѕtrаtеgу

    • UPC: 835795106

  • Social Media Marketing Guide: Best Social Media for Dummies and Professionals - eBook

    Arе уоu ready tо соnnесt with a widеr аudiеnсе? Do you want tо know thе bеѕt wауѕ tо lеvеrаgе social mеdiа fоr уоur business?If you haven't used social mеdiа tо market уоur brand, рrоduсtѕ аnd

    • UPC: 509302241

  • Facebook Ads 2019 The Best Fu*king Guide to Facebook Advertisement, Retargeting Strategies, and Pixel Data for a Social Media Marketing Agency, Dropshipping, E-commerce, and Local Businesses - eBook

    Grow your business with custom Facebook Ads and get your product in front of 100.000+ people, even if you have a tech phobia …Did you know: There are 1.49 billion daily active users on Facebook93% of

    • UPC: 456924876

  • Recruiting Basics 101 : Timesaving Strategies for Attracting the Best Candidates Quickly and Efficiently Using Social Media

    Finding the perfect candidate to join your organization can be an extremely time-consuming and stressful process. Recruiting in today's job market requires professional expertise, diligence, and tech-savvy utilizing social media.Farshad Asl is a renowned financial

    • UPC: 876642410

  • Social Media Campaigns - eBook

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards

    • UPC: 871926556

  • Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Marketing Strategies to Boost Your Business - eBook

    Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals!*Have you ever asked - *- can Social Media Marketing really help my

    • UPC: 688384146

  • Social Media Marketing Tips: Best Media Marketing Strategies To Marketing Success - eBook

    Social media is now an essential marketing tool for businesses and should be the cornerstone of your successful marketing strategy.With an effective social media strategy, you can learn how to find potential customers, turn them

    • UPC: 561291337

  • 5 Social Media Campaign Examples From Big Brands You Want to Be In 2018

    5 Social Media Marketing Tips to Dominate in 2019

    Best Instagram Campaigns: Social Media Minute