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The Metric Society: On the Quantification of the Social
In today’s world, numbers are in the ascendancy. Societies dominated by star ratings, scores, likes and lists are rapidly emerging, as data are collected on virtually every aspect of our lives. From annual university rankings, ratings agencies and fitness tracking technologies to our credit score and health status, everything and everybody is measured and evaluated. In this important new book, Steffen Mau offers a critical analysis of this increasingly pervasive phenomenon. While the original intention behind the drive to quantify may have been to build trust and transparency, Mau shows how ... [Read More]
- ASIN: 150953041X
- ASIN: 150953041X
- ISBN: 150953041X
- Manufacturer: Polity
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not al... [Read More]
- ASIN: B003DL3O10
- ASIN: B003DL3O10
- Manufacturer: Wiley
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Social Media Marketing: Best Free Social Media Marketing Tools (Facebook, Twitter, Instagram): (Social Media for Dummies, Social Media for Business) (Social Media Marketing Tips)
Social Media Marketing: Best Free Social Media Marketing Tools (Facebook, Twitter, Instagram) Are you interested in ruling social media? Do you want to upsurge your online presence? Social Media: Best Free Social Media Marketing Tools To Boost Your Internet Sales (Facebook, Twitter, Instagram) This book can be helpful for you to increase your online followers and establish your brand. Every business owner works with a similar desire to earn massive profit. With the help of social media platforms, every small and large business owner can promote his/her products and services. Social media marke... [Read More]
- ASIN: 1541371771
- ASIN: 1541371771
- ISBN: 1541371771
- Manufacturer: CreateSpace Independent Publishing Platform
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Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
'BEST STARTUP BOOKS OF ALL TIME' by Benzinga'TOP GROWTH-HACKING BUSINESS BOOK' by Entrepreneur MagazineThis compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users. Best-SellerExplosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively.Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosi... [Read More]
- ASIN: B0777FDL2H
- ASIN: B0777FDL2H
- Manufacturer: Clifford Ventures Corporation
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Emotional Intelligence 2.0
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:1) Self-Awareness2) Sel... [Read More]
- ASIN: 0974320625
- ASIN: 0974320625
- ISBN: 0974320625
- Brand: TalentSmart
- Manufacturer: TalentSmart
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Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."―TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social... [Read More]
- ASIN: 1473913012
- ASIN: 1473913012
- ISBN: 9781473913011
- Brand: SAGE Publications Ltd
- Manufacturer: SAGE Publications Ltd
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10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results
The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine.But what should you do when it doesn’t work like that? Or even at all?That’s the question this book is here to answer. It’s a formula that will show you exactly what to do (and how to do it) to achieve tenfold marketing results. This means the return you can expect will be ten times over what you put in. It’s the exact formula author Garrett Moon used to grow his startup CoSchedule from zeroes across the board to: 1... [Read More]
- ASIN: B0793FQ6DD
- ASIN: B0793FQ6DD
- Manufacturer: CoSchedule Publications
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Evaluating Public Communication
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, includ... [Read More]
- ASIN: 1138228583
- ASIN: 1138228583
- ISBN: 1138228583
- Brand: Routledge
- Manufacturer: Routledge
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Facebook Advertising: How to Use Ads to Grow Your Business and Take Your Social Media Marketing to the Next Level (Facebook ads)
Are you wasting money on ads without seeing any real results? Do you wish to grow your business quickly? Then keep reading..Many modern businesses have seen the potential of Social Media and what it can do to help increase their share of the market. There are a number of options when it comes to Social Media platforms and more are being developed every year, but still, the giant amongst them is Facebook, with more than 1.2 billion users worldwide. The vast majority of business owners have no clue what they are doing when they first get into marketing using Facebook ads. Most of them usually st... [Read More]
- ASIN: B07QQVPN9Q
- ASIN: B07QQVPN9Q
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Managemen... [Read More]
- ASIN: 0470504544
- ASIN: 0470504544
- ISBN: 9780470504543
- Brand: John Wiley Sons
- Manufacturer: Wiley
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The Cooperstown Casebook: Who's in the Baseball Hall of Fame, Who Should Be In, and Who Should Pack Their Plaques
The National Baseball Hall of Fame and Museum, tucked away in upstate New York in a small town called Cooperstown, is far from any major media market or big league stadium. Yet no sports hall of fame’s membership is so hallowed, nor its qualifications so debated, nor its voting process so dissected. Since its founding in 1936, the Hall of Fame’s standards for election have been nebulous, and its selection processes arcane, resulting in confusion among voters, not to mention mistakes in who has been recognized and who has been bypassed. Numerous so-called “greats” have been inducted de... [Read More]
- ASIN: B01N7EY02H
- ASIN: B01N7EY02H
- Manufacturer: Thomas Dunne Books
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Mastering 'Metrics: The Path from Cause to Effect
An accessible and fun guide to the essential tools of econometric researchApplied econometrics, known to aficionados as 'metrics, is the original data science. 'Metrics encompasses the statistical methods economists use to untangle cause and effect in human affairs. Through accessible discussion and with a dose of kung fu–themed humor, Mastering 'Metrics presents the essential tools of econometric research and demonstrates why econometrics is exciting and useful.The five most valuable econometric methods, or what the authors call the Furious Five--random assignment, regression, instrumental ... [Read More]
- ASIN: 0691152845
- ASIN: 0691152845
- ISBN: 0691152845
- Brand: Princeton University Press
- Manufacturer: Princeton University Press
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Shopify: 10 Proven Steps to Make Money Online with Shopify (Ecommerce Book 1)
★★★ Buy the paperback version of this book, and get the Kindle eBook version included for FREE ★★★Do you want to sell products online?Are you fed up with handing control to big online sites, like Amazon?Do you want to have your own place in the market without sacrificing your profits to others?You can do all of that with Shopify, the online trading site which allows you to keep control and work with a variety of platforms to give you plenty of options.Now, with Shopify: 10 Proven Steps to Make Money Online with Shopify, you can find out all you n... [Read More]
- ASIN: B078QYJZB5
- ASIN: B078QYJZB5
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Storytelling with Data: A Data Visualization Guide for Business Professionals
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it ... [Read More]
- ASIN: 1119002257
- ASIN: 1119002257
- ISBN: 1119002257
- Manufacturer: Wiley
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Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences (FT Press Analytics)
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data... [Read More]
- ASIN: B018GIF7VY
- ASIN: B018GIF7VY
- Manufacturer: Pearson FT Press
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Social Media Metrics - eBook
The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your
- UPC: 246668524
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Social Media Marketing 2019: The Best Strategies to Leverage Your Brand and Make Money on Social Media and Become an Influencer in Your Niche - eBook
Social Media Marketing in 2019Thrоugh the help оf ѕосiаl mеdiа marketing, a new mаrkеting strategy gеаrеd tоwаrdѕ tаррing online сuѕtоmеrѕ, buѕinеѕѕеѕ hаvе leaped from thеir uѕuаl traditional mаrkеting strategies аnd wеlсоmеd thiѕ nеw mаrkеting ѕtrаtеgу
- UPC: 835795106
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Facebook Ads 2019 The Best Fu*king Guide to Facebook Advertisement, Retargeting Strategies, and Pixel Data for a Social Media Marketing Agency, Dropshipping, E-commerce, and Local Businesses - eBook
Grow your business with custom Facebook Ads and get your product in front of 100.000+ people, even if you have a tech phobia …Did you know: There are 1.49 billion daily active users on Facebook93% of
- UPC: 456924876
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How To Win Friends And Influence People: The Only Book You Need to Lead You to Success
You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you! Simon & Schuster Audio
- UPC: 392592
- Rating: 4.6377
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Social Media Marketing Guide: Best Social Media for Dummies and Professionals - eBook
Arе уоu ready tо соnnесt with a widеr аudiеnсе? Do you want tо know thе bеѕt wауѕ tо lеvеrаgе social mеdiа fоr уоur business?If you haven't used social mеdiа tо market уоur brand, рrоduсtѕ аnd
- UPC: 509302241
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Recruiting Basics 101 : Timesaving Strategies for Attracting the Best Candidates Quickly and Efficiently Using Social Media
Finding the perfect candidate to join your organization can be an extremely time-consuming and stressful process. Recruiting in today's job market requires professional expertise, diligence, and tech-savvy utilizing social media.Farshad Asl is a renowned financial
- UPC: 876642410
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Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Marketing Strategies to Boost Your Business - eBook
Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals!*Have you ever asked - *- can Social Media Marketing really help my
- UPC: 688384146
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Social Media Marketing Tips: Best Media Marketing Strategies To Marketing Success - eBook
Social media is now an essential marketing tool for businesses and should be the cornerstone of your successful marketing strategy.With an effective social media strategy, you can learn how to find potential customers, turn them
- UPC: 561291337
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YouTube : The Top 100 Best Ways To Market & Make Money With YouTube
Are you tired of being a YouTube amateur? Do you wish you could make some real money with YouTube like everyone else is? Whether you want to (1) know how to use YouTube like a
- UPC: 421845416
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - eBook
Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone
- UPC: 277121707
Is Your Social Media Marketing Working? Here's How to Track Your Social Media Efforts
Social Media KPIs That Actually Matter Today - Social Media Minute
Social Media Strategy: Measuring ROI From Social Media
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