Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media,... [Read More]
Baby Blanket Music takes your favorite songs from your favorite artists and arranges them just right so that now they can be your baby's favorites too! Whether singing along softly, cruising quietly in the car,
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