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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and meas... [Read More]
- ASIN: 0596518862
- ASIN: 0596518862
- ISBN: 0596518862
- Brand: Brand: O'Reilly Media
- Manufacturer: O'Reilly Media
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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and ... [Read More]
- ASIN: B00QQMV5WI
- ASIN: B00QQMV5WI
- Manufacturer: Wiley
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Real Estate Landing Page Best Practices to Increase Conversion Rates 300%
Real estate is a competitive industry that requires you to be on your best game in terms of marketing and advertising.Many real estate companies sell their products or services via landing pages, but they aren't optimized, thus don't generate the results they're after.This book will teach you the following:Real estate copywriting strategies to use on landing pages.Design tactics that increase conversion rates.Real life examples of great performing landing pages, and what you can do to replicate their success.
- ASIN: B07S7M1L81
- ASIN: B07S7M1L81
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Landing Page Optimization: 22 Best Practices That Every Business Should Know
Discover how to transform your landing page into a powerful tool that converts more of your traffic into customers.You’re spending a huge chunk of your marketing budget on driving traffic to your website through Google Adwords, SEO, Facebook, content marketing and more. But what happens when those people get to your website? The reality is that most of them will leave your website without taking any action and never come back. If you’re not focusing on how to convert more of that traffic into leads or sales then you’re probably throwing a lot of your marketing money down the drain.In thi... [Read More]
- ASIN: B00UJZY0H0
- ASIN: B00UJZY0H0
- Manufacturer: Conversionade
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Email Marketing Fundamentals: Learn how to build and optimize successful email marketing campaigns
Learn the foundation of email marketing.In this easy-to-read book you'll learn what it takes to launch successful—and money-making—email marketing campaigns. You'll get up to speed on industry best practices, will learn about the different emails to include in your email strategy, and see great email examples that will spark your creativity.Though the book is 200-page long, it is designed to be a quick read. The kind you can finish on a long flight or rainy weekend.It's time for you to maximize the value of your email list.
- ASIN: B01HORMB44
- ASIN: B01HORMB44
- Manufacturer: MailCharts
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Landing Page and Conversion Rate Optimization: The 12 essentials of high-conversion
Who is this book for?Action-takers with capital “A” and Real Owners with capital “O”. I serve people especially in the “expert industry” means coaches, consultants, experts, speakers, teachers and seminar leaders, writers and authors.I serve those who’re building a fully engaged, service-focused life. It means a life based on values and principles and a character or long-term habits.I serve those who’re building a real long-term business with real assets like an email list and satisfied clients.Who shouldn't read this book?I don’t serve people with short-term thinking or “s... [Read More]
- ASIN: B07CJ6D1K1
- ASIN: B07CJ6D1K1
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Kickass Landing Page Optimization - Design, Test & Tweak!
The Ultimate Guide to Creating Kickass Landing Pages That ConvertDo You Want an Easy Button That’s Like Printing Your Own Money?If you want to make more money on the web, you need to have an amazing landing page. Having a website isn’t enough. A landing page is a special page, dedicated to getting people to take a very specific action. Once you master the art of the landing page you also become the master of your own business.Professional marketer, copywriter, and author Dawood Khan shows you step-by-step how to create landing pages that build your business. By following this easy to read ... [Read More]
- ASIN: B01557RVR2
- ASIN: B01557RVR2
- Manufacturer: Dawood Khan
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Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue
Turn online visitors into PAYING CUSTOMERS! You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site. From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals pr... [Read More]
- ASIN: B003EY7I68
- ASIN: B003EY7I68
- Manufacturer: McGraw-Hill Education
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Power of foursquare (ENHANCED EBOOK)
Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invite... [Read More]
- ASIN: B0076OQRS2
- ASIN: B0076OQRS2
- Manufacturer: McGraw-Hill Education
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The Likeable Social Business
TWO EBOOKS IN ONE Likeable Social Media THE NEW YORK TIMES AND USA TODAY BESTSELLER! In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase th... [Read More]
- ASIN: B00FU2TIGU
- ASIN: B00FU2TIGU
- Manufacturer: McGraw-Hill Education
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Landing Page Optimization : The Definitive Guide to Testing and Tuning for Conversions
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide
- UPC: 15096602
- Rating: 5.0
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Thriving from A to Z : Best Practices to Increase Resilience, Satisfaction, and Success
Thriving from A to Z provides you with 26 best practices proven to help you learn, grow, and succeed. The essential best practices, valuable implementation tips, and engaging reflection activities help you build resilience and
- UPC: 662577702
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Website Optimization : Speed, Search Engine & Conversion Rate Secrets
This book is a comprehensive guide to the tips, techniques, standards, and methods of Web site optimization, from increasing site traffic to maximizing leads, from revving up responsiveness to increasing
- UPC: 9241286
- Rating: 5.0
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Evidence-Based Practice in Nursing & Healthcare : A Guide to Best Practice
Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. Evidence-Based Practice in Nursing & Healthcare: A Guide
- UPC: 762687928
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Website Optimization “Improving Your Website’s Conversion Rate” - eBook
Website Optimization - “Improving Your Website’s Conversion Rate”Getting Your Website Visitors ToDo What You Want them To Do.This book will teach you everything you need to know when it comes to getting your website visitors
- UPC: 952392710
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Professional Learning Communities at Worktm : Best Practices for Enhancing Students Achievement
The book that launched a school improvement movement offers research-based recommendations drawn from the best practices found in schools nationwide for continuously improving school performance. Coming from the perspectives of both a distinguished dean of
- UPC: 25219726
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Myths and Realities, Second Edition : Best Practices for English Language Learners
A lot has changed since the first edition of Myths and Realities, yet the trends in education are as undeniable as they were then: English language learners (ELLs) constitute the fastest growing population in U.S.
- UPC: 5411050
- Rating: 5.0
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Visible Learning for Literacy, Grades K-12 : Implementing the Practices That Work Best to Accelerate Student Learning
Ensure students demonstrate more than a year's worth of learning during a school year Renowned literacy experts Douglas Fisher and Nancy Frey work with John Hattie to apply his 15 years of research, identifying instructional
- UPC: 49365921
- Model: 9781506332352
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Implementing Diversity: Best Practices for Making Diversity Work in Your Organization
This practical and provocative guide provides the strategies and tactics used by organizations committed to implementing diversity from the top down. Focusing on the necessity for a strategic change initiative, Loden discusses: how to position
- UPC: 25455699
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The Sam Walton Way : 50 of Mr. Sam's Best Leadership Practices
This tribute commemorates Sam's Walton's 50-year leadership legacy and shares50 of his best leadership
- UPC: 53631688
Conversion Rate Optimization - 8 Tips for Success
The Fogg Behavior Model: Landing Page Design Best Practices to Increase Conversion Rate
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