• Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

    The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rate... [Read More]

    • ASIN: 0470650931
    • ASIN: 0470650931
    • ISBN: 0470650931
    • Brand: Wiley
    • Manufacturer: Wiley

  • To Sell Is Human: The Surprising Truth About Moving Others

    Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Ye... [Read More]

    • ASIN: B0087GJ8KM
    • ASIN: B0087GJ8KM
    • Manufacturer: Riverhead Books

  • ITIL Service Transition: 2011 (Best Management Practices)

    By focusing on delivery and control process activities, ITIL Service Operation describes how a highly desirable steady state of managing services can be achieved on a day-to-day basis. Key Features The updated ITIL publications share a similar standard structure (including generic content in Chapters 1, 2 and 6) to improve consistency and aid navigation. Some content has been reorganized to improve flow and readability, and ensure alignment across the suite including clarification around interfaces, and inputs and outputs across the service lifecycle.Terminology has been clarified and made con... [Read More]

    • ASIN: 0113313063
    • ASIN: 0113313063
    • ISBN: 9780113313068
    • Brand: The Stationery Office
    • Manufacturer: The Stationery Office

  • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

    #1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to... [Read More]

    • ASIN: B078FZ9SYB
    • ASIN: B078FZ9SYB
    • Manufacturer: Portfolio

  • Ahead in the Cloud: Best Practices for Navigating the Future of Enterprise IT

    Cloud computing is the most significant technology development of our lifetimes. It has made countless new businesses possible and presents a massive opportunity for large enterprises to innovate like startups and retire decades of technical debt. But making the most of the cloud requires much more from enterprises than just a technology change. Stephen Orban led Dow Jones’s journey toward digital agility as their CIO and now leads AWS’s Enterprise Strategy function, where he helps leaders from the largest companies in the world transform their businesses. As he demonstrates in this book, ... [Read More]

    • ASIN: 1981924310
    • ASIN: 1981924310
    • ISBN: 1981924310
    • Manufacturer: CreateSpace Independent Publishing Platform

  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


    • ASIN: B004J4XGN6
    • ASIN: B004J4XGN6
    • Manufacturer: Currency

  • Professional Sitecore 8 Development: A Complete Guide to Solutions and Best Practices

    Structure templates and content within Sitecore, work with integrated tools, and leverage its extensive automation capabilities. Sitecore was recently recognized as one of the most reputable and reliable, enterprise-class web content management solutions (WCMS) available in the marketplace. Thousands of companies are using Sitecore to manage their digital experiences online.Because Sitecore is such a large, complex platform, developers often have a hard time coming up to speed, even after completing a Sitecore training course for developers. However, leveraging the design patterns and other pr... [Read More]

    • ASIN: 1484222911
    • ASIN: 1484222911
    • ISBN: 9781484222911
    • Manufacturer: Apress

  • The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

    The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to succe... [Read More]

    • ASIN: 1118960874
    • UPC: 884906947504
    • ASIN: 1118960874
    • ISBN: 1118960874
    • Brand: Wiley
    • Manufacturer: Wiley

  • Great at Work: The Hidden Habits of Top Performers

    Wall Street Journal Business Bestseller A Financial Times Business Book of the Month Named by The Washington Post as One of the 11 Leadership Books to Read in 2018 From the New York Times bestselling coauthor of Great by Choice comes an authoritative, practical guide to individual performance—based on analysis from an exhaustive, groundbreaking study.Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten H... [Read More]

    • ASIN: B074ZKB2QT
    • ASIN: B074ZKB2QT
    • Manufacturer: Simon & Schuster

  • Jobs to be Done: Theory to Practice

    Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become Jobs-to-be-Done Theory. For 26 years, Ulwick and his company, Strategyn , have helped over 400 companies put Jobs-to-be-Done Theory into practice with a success rate of 86%, a 5-fold improvement. YOU WILL L... [Read More]

    • ASIN: 0990576744
    • ASIN: 0990576744
    • ISBN: 0990576744
    • Manufacturer: IDEA BITE PRESS

  • Salesforce.com Secrets of Success: Best Practices for Growth and Profitability (2nd Edition)

    New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com   From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com® Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit.   Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on ... [Read More]

    • ASIN: 013351739X
    • ASIN: 013351739X
    • ISBN: 013351739X
    • Manufacturer: Prentice Hall

  • Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

    Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can he... [Read More]

    • ASIN: B01F9Y6B9K
    • ASIN: B01F9Y6B9K
    • Manufacturer: O'Reilly Media

  • Data for Business Performance: The Goal-Question-Metric (GQM) Model to Transform Business Data into an Enterprise Asset

    Today, digitization is dramatically changing the business landscape, and many progressive organizations have started to treat data as a valuable business asset. While many enterprises are investing in improved data management, only a few have leveraged data to truly impact business performance. To address this problem, Data for Business Performance provides readers with practical guidance and proven techniques to derive value from data in today's business environment. Specifically, this book: is holistic, as it looks at deriving value for all three key purposes of data: decision making, compli... [Read More]

    • ASIN: 1634621840
    • ASIN: 1634621840
    • ISBN: 1634621840
    • Manufacturer: Technics Publications

  • Security Litigation: Best Practices for Managing and Preventing Security-Related Lawsuits

    Security Litigation: Best Practices for Managing and Preventing Security-Related Lawsuits provides practical guidance and examples on how to deal with the most difficult legal issues that security executives face every day, also exploring the key issues that occur before, during, and after a lawsuit. The book demonstrates scenarios that have actually played out in courtrooms, depositions, and contractual negotiations, and provides answers to challenging security litigation questions such as, What does this contractual provision mean if we get sued? Am I in legal trouble if I assign unarmed v... [Read More]

    • ASIN: 0128019247
    • ASIN: 0128019247
    • ISBN: 0128019247
    • Manufacturer: Butterworth-Heinemann

  • Salesforce.com Secrets of Success: Best Practices for Growth and Profitability

    Drive Better Productivity and Increase Saleswith Salesforce.com–Starting Now   Discover Real-World Best Practices—Without Paying Expensive Consultants   You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, in... [Read More]

    • ASIN: 0137140762
    • UPC: 076092044642
    • ASIN: 0137140762
    • ISBN: 0137140762
    • Manufacturer: Prentice Hall

  • Master Data Management in Practice : Achieving True Customer MDM

    MASTER DATA MANAGEMENT IN PRACTICE

    • UPC: 15699894

  • Best Practices: Building Your Business With Customer Based Solutions

    Comprehensive and on the cutting edge*, Best Practices* will serve as an invaluable information resource.What makes the world's top companies so adept at providing stellar customer service? How do they meet the needs of every

    • UPC: 10926143

  • Providing Customer Service by use of Social Media Channels (best practices)

    Providing Customer Service by Use of Social Media Channels (Best

    • UPC: 797567385

  • Practical Customer Success Management : A Best Practice Framework for Rapid Generation of Customer Success

    9780367182762

    • UPC: 256382714

  • Leveraging Data in Healthcare : Best Practices for Controlling, Analyzing, and Using Data

    9781938904844

    • UPC: 49619558

  • Recommendations for Best Practices in Data Acquisition Methods for Natural and Cultural Heritage Management of Moroccan Coastal Wetlands : Recommandations Pour Les Bonnes Pratiques En Mati�re de M�thodes d'Acquisition de Donn�es Pour La Gestion Du Patrimoine Naturel Et Culturel Des Zones Humides C�ti�res Marocaines

    This book outlines the functional procedures for conducting scientific coastal marine surveys in the Moroccan context, discussing the requirements, methods, and practices of the four scientific fields that rely these types of shared data: hydrography,

    • UPC: 376562767

  • 42 Rules for Outsourcing Your Call Center (2nd Edition) : Best Practices for Outsourcing Call Center Planning, Operations and Management

    A compilation of real-life problems, lessons learned, pitfalls found, and practical approaches for planning, implementing, and outsourcing call center operations that provides a path for companies outsourcing their first call center with a logical sequence

    • UPC: 53265764

  • The Next Frontier of Restaurant Management : Harnessing Data to Improve Guest Service and Enhance the Employee Experience

    "Provides managers, employees, and students with tools to better understand the complexities of the restaurant business and how to use those tools to improve business

    • UPC: 681080727

  • Next Frontier of Restaurant Management : Harnessing Data to Improve Guest Service and Enhance the Employee Experience

    The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers and trainers the best practices for restaurant success. Alex M. Susskind and Mark

    • UPC: 677757026

  • Industrial Project Management : International Standards and Best Practices for Engineering and Construction Contracting

    Industrial Project Management : International Standards and Best Practices for Engineering and Construction

    • UPC: 299502408

  • Data Management Basics and Best Practices

    Ten Best Practices for Master Data Management and Data Governance

    Top 10 Mistakes in Data Management