• The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

    The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches.This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with... [Read More]

    • ASIN: B076S6WN3L
    • ASIN: B076S6WN3L

  • Social Media Marketing Mastery 2019:3 BOOKS IN 1-How to Build a Brand and Become an Expert Influencer Using Facebook, Twitter, Youtube & Instagram-Top ... Networking & Personal Branding Strategies

    3 Books in 1 BoxsetMaster Social Media Marketing & become an expert!Get your Social Media Marketing book collection Now!This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media platforms your business favors, the time and marketing budget spent there can reap immense rewards, but only if the company’s social media presence is handled properly. If you are looking for the best way to dip your foot into this marketing goldmine, then this book collection is... [Read More]

    • ASIN: B07Q578TYD
    • ASIN: B07Q578TYD

  • Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

    Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across th... [Read More]

    • ASIN: 1442254203
    • ASIN: 1442254203
    • ISBN: 1442254203
    • Manufacturer: Rowman & Littlefield Publishers

  • Marketing Rebellion: The Most Human Company Wins

    Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. •Why businesses m... [Read More]

    • ASIN: 0578419866
    • ASIN: 0578419866
    • ISBN: 0578419866
    • Manufacturer: Publisher Services

  • Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

    Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at l... [Read More]

    • ASIN: 1119183170
    • ASIN: 1119183170
    • ISBN: 1119183170
    • Brand: Wiley
    • Manufacturer: Wiley

  • Best Business Practices for Photographers, Third Edition

    The photography industry is advancing and changing more—and more quickly—than ever. Right along with changes in camera technology, photographers are witnessing shifts in the business landscape that can be a challenge to understand and navigate, whether they’re just beginning their business or growing it after 25 years of shooting.Best Business Practices for Photographers, 3rd Edition, is an updated and expanded version of John Harrington’s bestselling books on the topic. For the first time, Harrington brings together both Best Business Practices for Photographers and More Best Business... [Read More]

    • ASIN: 1681982668
    • ASIN: 1681982668
    • ISBN: 1681982668
    • Manufacturer: Rocky Nook

  • How to Create Stunning Digital Photography

    Stunning Digital Photography is much more than a book; it's a hands-on, self-paced photography class with over 14 hours of online training videos and free help from the author and other readers. That's why award-winning author and photographer Tony Northrup's book is the #1 photography book with over 250,000 readers. This book gives you five innovations no other book offers: 1) Free video training. Watch over 12 hours of fast-paced, hands-on video tutorials integrated into the book to support and reinforce the lessons. View the videos using any web browser or by scanning QR codes with your sma... [Read More]

    • ASIN: 0988263408
    • ASIN: 0988263408
    • ISBN: 0988263408
    • Brand: Tony Northrup
    • Manufacturer: Mason Press

  • How To Win Friends and Influence People

    • ASIN: B003WEAI4E
    • ASIN: B003WEAI4E
    • Manufacturer: Simon & Schuster

  • Hospitality Branding (Cornell Hospitality Management: Best Practices)

    In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media ... [Read More]

    • ASIN: B00A8WY1HI
    • ASIN: B00A8WY1HI
    • Manufacturer: Cornell University Press

  • Digital Marketing For Dummies (For Dummies (Business & Personal Finance))

    Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years a... [Read More]

    • ASIN: 1119235596
    • ASIN: 1119235596
    • ISBN: 1119235596
    • Brand: For Dummies
    • Manufacturer: For Dummies

  • Never Split the Difference: Negotiating As If Your Life Depended On It

    A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, reveal... [Read More]

    • ASIN: B014DUR7L2
    • ASIN: B014DUR7L2
    • Manufacturer: HarperBusiness

  • Instagram Social Media for Business Marketing: The Important How and Why Great Influencers are Using the Platform to Grow Followers and Make Money

    If you are looking to start a new Instagram and later move into making some cash? Or, do you have an existing popular Instagram and think it is time to monetize it? Then, this book is for you.In this book, you will learn the different possible ways of making money from an Instagram account that many people take for granted and simply use as a picture sharing platform.Everything in this book will be simple to follow, no advance technical jargons that will get you more confused than you started with, instead, things will be explain in ways that anyone can easily follow and understand even if you... [Read More]

    • ASIN: B07YZTSL5B
    • ASIN: B07YZTSL5B

  • Marketing Automation and Online Marketing: Automate Your Business Through Marketing Best Practices Such as Email Marketing and Search Engine Optimization

    Do you have a reasonably successful business? Or do you have a side business and are looking to move up a gear? How do you automate your tasks to get to the next level?   This audiobook is your answer. Marketing automation has revolutionized the way business firms carry out their marketing efforts. This has resulted in lower marketing costs, lean and efficient marketing teams, higher return on investment (ROI) on marketing efforts, and higher revenue streams. Yet these and many other benefits seem to be a preserve of the few well-informed large enterprises. Many small and medium-sized enterp... [Read More]

    • ASIN: B07DVQKL9L
    • ASIN: B07DVQKL9L
    • Manufacturer: Abhishek Kumar

  • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

    WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]

    • ASIN: B01B35M3SM
    • ASIN: B01B35M3SM
    • Manufacturer: Successwise

  • Best Practice: Everything You Need to Know About Starting Your Successful Private Therapy Practice

    Are you a helping professional who has dreamed of ditching your agency gig to become your own boss? If you are a therapist and are considering making the leap to owning your own private practice, this handbook is a must-have. Other practice building books out there tend to focus on attracting your ideal clientele, and not on logistics like,"How do I register my business?" or, "How do I set up a secure email account?" Written as a quick read for busy professionals, "Best Practice" gets down to the nitty gritty of what you really need to know to run your business. From establishing your business... [Read More]


  • Contemporary Issues in Digital Marketing : New Paradigms, Perspectives, and Practices

    We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of

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  • Best Practices Checklist for Email Marketing - eBook

    In spite of the fact that email deliverability has become more difficult, emailing your list can still be a very potent and effective marketing tool. Be that as it may, the use of “best practices”

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  • Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success - Audiobook

    Learn the advanced email marketing strategy and tactics that grow your business, and your career!Today only, get this audio bestseller for a special price.Get the most out of your email marketing campaigns. Learn how to

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  • Conscious Online Marketing for the Modern Healer: Best Practice Tips for Yoga Teachers and Natural Medicine Practitioners - eBook

    The conscious online marketer is educated in the workings of online marketing and engages with it without compromising integrity or passion. There are no hard sells. There are no aggressive, pushy tactics or desperation in

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  • Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success - eBook

    Learn the advanced email marketing strategy and tactics that grow your business, and your career! Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and

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  • Best Practices In Influencer Marketing - eBook

    The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies,

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  • Digital Marketing Practice Guide for SMBs (SEO,SEM,SMM Practice Guide) - eBook

    This is a perfect prac tice for digital marketing designed for SMBs and includes the bestSEO, SEM and SMM practice proc edures in it.

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  • The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement

    The authors of "Understanding Digital Marketing" present an overview of the global industry and highlight a selection of the best digital marketing campaigns in the world chosen by a panel of

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  • 9 Best Kept Secrets of B2B Digital Marketing : Digital Marketing Strategies for Executives and Sales Managers

    Companies that are successfully implementing B2B digital marketing are seeing an average increase in sales of 10 to 20% or more. By developing a digital marketing strategy and integrating the related tools with existing marketing

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  • Social Media Mastery: Two Manuscripts - Facebook Advertising & Instagram Marketing. Best Practices for Influencers, Your Brand, and Your Bus

    Social Media Mastery: Two Manuscripts - Facebook Advertising & Instagram Marketing. Best Practices for Influencers, Your Brand, and Your

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  • The IDM Marketing Guide: Best Practice in Direct, Data and Digital Marketing, ,

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    • Category: Non-Fiction
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  • The IDM Marketing Guide: Best Practice in Direct, Data and Digital ... Paperback

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    • Category: School Textbooks & Study Guides
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  • The IDM Marketing Guide: Best Practice in Direct, Data and Digital ... Paperback

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  • Digital Marketing Trends for 2019 Online Domination

    digital marketing 101, digital marketing overview, basics, and best practices

    Digital Marketing Best Practices