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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
Email marketing’s power is matched only by how incredibly misunderstood it is.Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metricsBuild high-performance lists by identifying valuable subscriber acquisition sources, using approp... [Read More]
- ASIN: B072C5HGTG
- ASIN: B072C5HGTG
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]
- ASIN: 0718033329
- ASIN: 0718033329
- ISBN: 0718033329
- Brand: HarperCollins Christian Pub.
- Manufacturer: HarperCollins Leadership
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Marketing Automation and Online Marketing: Automate Your Business through Marketing Best Practices such as Email Marketing and Search Engine Optimization
If you're looking to automate some or all of your business tasks over the next year, then read below.Marketing automation has revolutionized the way business firms carry out their marketing efforts. This has resulted in lower marketing costs, lean and efficient marketing team, higher return-on-investment (ROI) on marketing effort and higher revenue streams. Yet, these and many other benefits seem to be a preserve of the few well-informed large enterprises. Many small and medium-sized enterprises shy away from marketing automation either due to lack of awareness or failure to understand how it ... [Read More]
- ASIN: 1980796750
- ASIN: 1980796750
- ISBN: 1980796750
- Manufacturer: Independently published
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Consulting Essentials: The Art and Science of People, Facts, and Frameworks
How do you become a world-class consultant?This is the question on the minds of thousands of young consultants as they graduate from the classrooms of the world's business schools to the offices of top consulting firms. Yet, few of them have been formally trained on the concepts that elevate consultants to the top of their field.Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct professor at the University of Texas at Dallas MBA program, Jeff Kavanaugh is ready to share the tools of the trade for young professionals to quickly scale the consulti... [Read More]
- ASIN: B079Q8QF1Y
- ASIN: B079Q8QF1Y
- Manufacturer: Lioncrest Publishing
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Content Chemistry: The Illustrated Handbook for Content Marketing
This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detaili... [Read More]
- ASIN: 0988336499
- ASIN: 0988336499
- ISBN: 0988336499
- Brand: Orbit Media Studios, Inc
- Manufacturer: Orbit Media Studios, Inc
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The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online
Looking to make sense of digital marketing?Do you want to rank higher in Google, engage more people on Facebook, and build your email list? Do you want to generate more online leads and sales for your business?If so, then you're just one click away from being able to create a digital marketing plan that works for your business.In The Lead Machine, you'll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing. Build - How to create a website that turns visitors into customersAttract - What are the three most effective methods for drivin... [Read More]
- ASIN: B01N5UT6JN
- ASIN: B01N5UT6JN
- Manufacturer: take flyte publishing
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Mail It! High-Impact Business Mail from Design to Delivery (Pitney Bowes Best Practices Guide)
Mail-It! High-Impact Business Mail from Design to Delivery by A.P. McElhone and E.B. Butler A practical how-to guide to using a desktop computer to generate technically correct business mail with a professional look. Introducing the "Mail it! Experts," with tips from corporate communicators from major corporations. This book won an Excellence award from the Society for Technical Communication, and has been adopted by The New York Public Library for the permanent Science, Business and Industry research collection.
- ASIN: 0964712105
- ASIN: 0964712105
- ISBN: 0964712105
- Brand: Brand: Benchmark Pubns Inc
- Manufacturer: Benchmark Pubns Inc
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E-telligence: Email marketing isn't dead, the way you're using it is
Is email marketing dead? This topic has been debated for many years but if anything, it’s thriving and becoming an even more critical part of your marketing strategy.Email underpins all other marketing efforts, by taking prospects from just becoming aware of your brand to developing a relationship with you, so that they become loyal customers and advocates.But many organisations struggle with a lack of cohesive strategy, limited internal resources and budgets, inefficient processes and outdated technology.To increase your email marketing results, you have to be clever with the communication... [Read More]
- ASIN: B07MQ6N1MS
- ASIN: B07MQ6N1MS
- Manufacturer: Librotas
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Warm Email Prospecting: How to Use Short and Simple Emails to Land Better Freelance Writing Clients
Finding and landing freelance writing work is not easy. It requires a great deal of hustle, determination and the ability to handle rejection well. Fortunately, there’s a faster and simpler way to prospect for clients using nothing but email. This method is perfect if you don't really enjoy prospecting. Or if you just don't have the time (or the motivation) to keep up with the latest marketing fads. It's called "warm email prospecting." And in this nuts-and-bolts guide, freelance copywriter and business-building coach Ed Gandia will show you how to use this simple, proven and underused appr... [Read More]
- ASIN: B01DPYI982
- ASIN: B01DPYI982
- Manufacturer: Gandia Communications, Inc.
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 ill... [Read More]
- ASIN: B07598B3NS
- ASIN: B07598B3NS
- Manufacturer: Wiley
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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at l... [Read More]
- ASIN: 1119183170
- ASIN: 1119183170
- ISBN: 1119183170
- Brand: Wiley
- Manufacturer: Wiley
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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE..."Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com." SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at Salesforce.comDiscover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible... [Read More]
- ASIN: 0984380213
- ASIN: 0984380213
- ISBN: 0984380213
- Manufacturer: PebbleStorm
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Lifestyle Blogging Basics: A How-To for Investing in Yourself, Working With Brands, and Cultivating a Community Around Your Blog
In this how-to guide for lifestyle blogging basics, Laura breaks down how she got started with her first blog, how she progressed to where she is now, and what failed attempts at success she made along the way. The book begins with Laura covering the essential groundwork of discovering your niche, defining your content categories, choosing a blog name, selecting a platform, and creating a healthy and attainable blogging routine. Then, she takes a deep dive into describing the the most effective ways to invest in yourself and your blog by explaining the importance of quality design, high resolu... [Read More]
- ASIN: B06VXWCTRT
- ASIN: B06VXWCTRT
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Multimedia Marketing for Design Firms
The first book to apply the latest computer technology to marketing architectural services— a complete and practical guide Computer-aided design has already transformed the architectural design process. Now you can use current technology to revolutionize your marketing program—with this up-to-date and easy-to-use guide. Multimedia Marketing for Design Firms provides comprehensive information about the value of specific software applications, hardware, and other communications technology, and explains how to use them to market your services effectively. Whether you opt for limited software ... [Read More]
- ASIN: 0471146099
- ASIN: 0471146099
- ISBN: 0471146099
- Manufacturer: Wiley
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The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and pun... [Read More]
- ASIN: 031256984X
- ASIN: 031256984X
- ISBN: 031256984X
- Brand: Griffin
- Manufacturer: St. Martin's Griffin
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Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success - eBook
Learn the advanced email marketing strategy and tactics that grow your business, and your career! Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and
- UPC: 937484255
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Best Practices Checklist for Email Marketing - eBook
In spite of the fact that email deliverability has become more difficult, emailing your list can still be a very potent and effective marketing tool. Be that as it may, the use of “best practices”
- UPC: 440213665
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Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success - Audiobook
Learn the advanced email marketing strategy and tactics that grow your business, and your career!Today only, get this audio bestseller for a special price.Get the most out of your email marketing campaigns. Learn how to
- UPC: 639505878
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Million Dollar Websites : Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, Seo, Usability, Social, Mobile and
Million Dollar Websites
- UPC: 53406447
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