In this bestselling Introduction to Personal Branding you will get a short crash course (the book should take less than an hour to read or listen to) as to what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network.These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your soci... [Read More]
Eine eindeutige Differenzierung eines Unternehmens als Arbeitgeber gestaltet sich äußerst schwierig. Das Ziel der Unternehmen, ihre Wettbewerbsfähigkeit zu sichern, setzt ein hohes Maß an Mitarbeiterbindung voraus. Das veränderte Mediennutzungsverhalten und der Mangel an qualifizierten Fachkräften veranlasst die Unternehmen, ihre althergebrachten Wege zur Rekrutierung und Bindung ihrer Mitarbeiter zu überdenken, um sich auf dem Arbeitsmarkt als Employer of Choice zu positionieren. Die Studie betrachtet sowohl die internen als auch die externen Faktoren einer Employer Brand, um die Attra... [Read More]
Revealing step-by-step, chapter-by-chapter strategies brands can implement to effectively include Persons with Disabilities (PWD) into their customer and employee base, tapping into the trillions available through PWD market, Debra Ruh delivers insights and methodologies used in her 30+ years advising and assisting The United Nations, countries, and multi-national corporations. Included are case studies, marketing ads, and impact branding applying Ruh’s 4P’s: Profit, People, Purpose, and Planet principles. Also included are strategies based on the United National Sustainable Development Go... [Read More]
If the fate of your success could be summed up to one thing it would be this: learning. Learning about how you can better yourself to generate success in your life is vital if you are going to create any level of massive success in your business or in your own personal life. Generating success is not as hard as it may seem, but it certainly takes effort. Self-sabotaging behaviors are highly common amongst those who are not presently generating their own success or wealth. If you want to turn things around in your business and become massively successful, you must stop sabotaging your own succe... [Read More]
“Not all heroes wear capes.”This is more than an internet meme. It’s a fundamental truth for today’s top-performing human resources professionals – the men and women who take an organization’s most valuable resource and critically empower them to shape the future and define success. These men and women are HR Heroes because they seek to understand and support the most versatile, complex, nuanced and creatively powerful asset any organization has: its human employees.Why are HR practitioners heroes? Consider all the losses which companies today shoulder because their best and bright... [Read More]
Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Didaktik, Wirtschaftspädagogik, Note: 1,8, Leuphana Universität Lüneburg (Personalführung), Sprache: Deutsch, Abstract: Die vorliegende Arbeit beschäftigt sich mit der Frage, inwieweit globale Unternehmen ihre Employer-Branding-Strategie unter Berücksichtigung länderspezifischer Anpassungen standardisieren können. Des Weiteren wird der Frage nachgegangen, welche Rolle Social Media bei der Positionierung als attraktiver Arbeitgeber spielen und welchen Stellenwert der Mitarbeiter hat. Anhand von Best-Practices werden die oben genannte... [Read More]
Want to make it big on Broadwayas a techie? Or how about working in smaller regional theater? Careers in Technical Theater explains more than twenty different careers from the perspective of successful theater artists. Included are specialties that have been around for decades, as well as those still emerging in the field. Concise information is provided on job duties, estimated earnings, recommended training, examples of career paths, and the insights are given of working pros in management, scenery, audio/visual, costumes, video and projection, engineering, and theatrical systems. There’... [Read More]
Get a better job faster and change the trajectory of your life forever!"Classic winner...one of the most valuable career books on the market." --LA Times"The first, middle, and last word for job seekers on navigating a competitive, and often cutthroat, job market." --Science DailyNew York Times bestseller Martin Yate, CPC, has helped millions of job seekers super-charge their job search and career success. In this brand-new edition of a world-renowned classic, he shares his proven, unique, and ever-evolving tactics for professional success. You'll learn how to:Create resumes that get resultsMa... [Read More]
This book draws on recent theoretical contributions in the area of global talent management and presents an up to date and critical review of the key issues which MNEs face. Beyond exploring some key overarching issues in global talent management the book discuses the key emerging issue around global talent management in key economies such as China, India, the Middle East and Eastern Europe. In contrast to many of the currently available texts in the area of global talent management which are descriptive and lacking theoretical rigor, this text emphasizes the critical understanding of global t... [Read More]
The Toolkit contains the following practical and powerful enablers with new and updated Employer branding specific requirements:Step 1 get your bearings resources: The quick edition of the Employer branding Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders, plus an example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation. Step 2 set concrete goals resources: Featuring 690 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will hel... [Read More]
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the
150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding
Brother Lawrence: The Practice of the Presence of God the Best Rule of a Holy Life: Being Conversations and Letters of Nicholas Herman
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