Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer and ... [Read More]
The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.The third edition features more than 200 pages of new material, endless smaller updates, and has been completely revised to cover a... [Read More]
Review every skill and question type needed for SAT success - now with eight total practice tests.The 2018 edition of The Official SAT Study Guide doubles the number of official SAT(R) practice tests to eight - all of them created by the test maker. As part of the College Board's commitment to transparency, all practice tests are available on the College Board's website, but The Official SAT Study Guide is the only place to find them in print along with over 250 pages of additional instruction, guidance, and test information.With updated guidance and practice problems that reflect the most rec... [Read More]
Fall 2019 Edition - by Jason McDonald of Stanford Continuing StudiesMarketing is hard these days! You have hundreds of marketing choices – from Google Ads to Facebook, SEO to SMM, Instagram to Twitter, Email to Word of Mouth. It seems like marketing changes on a daily basis. And your boss wants you to do everything for free, or at least for cheap. How can you keep up? And how can you bootstrap your marketing on the cheap? Enter the Marketing Almanac. You have at your fingertips a cornucopia of free tools and information resources to make your life as a marketer easier, and your marketing mor... [Read More]
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50% off for a limited time.Do you own a blog or a website that can't get any traffic? Are you selling an online product which doesn't get any customers?You're not alone. Read below.Most people today give up on their online journey after some time because they do not see any results. No one visits their website and no conversation occurs on their written articles. This, in turn, demotivates them. Well, we all have been through that stage, I have been through that stage. But, instead of giving up, I looked for a solution. The solution for this problem is to start doing SEO on your website.Now, y... [Read More]
A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online―and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else―and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how ... [Read More]
Updated FALL 2017! Always The Newest Social Media StrategyStruggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin? This book will help.The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. And that’s what you’ll learn in 500 Social Media Marketing... [Read More]
Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs without risk of a Google slap or penalty? Pure White-Hat SEO strategy where you can sleep at night AND build traffic-busting websites.In 2017, how many SEOs can offer that type of search engine optimization? This book can!Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether... [Read More]
"When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..."(Includes $89 worth of BONUS Social Marketing Courses)While social media may have changed the way people communicate all over the world, it has also revolutionized marketing of products and services. Armed with the latest technology, using the right social media channels and adopting and implementing the right strategies will help you market your products and services like never before! If you have wanted to promote your business on social media for a while, yet haven’t taken the step due to the com... [Read More]
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
The YubiKey 5 NFC is the world's most protective USB and NFC security key that works with more online services and applications than any other security key. Usernames and passwords are not enough to protect your accounts. Using a Yubico security key as a form of two-factor authentication is a simple and proven method for keeping your accounts secure. Secure your login and protect hundreds of services like Gmail, Facebook, Outlook, LastPass and more. This YubiKey delivers strong 2 factor authentication over Near Field Communications (NFC) and via USB-A ports. For business and personal use, Yubi... [Read More]
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