Successfully navigate the changing face of the CIO role Strategic Information Technology offers CIOs a handbook for engaging with the senior management conversations surrounding strategy. The CIO role is currently undergoing a massive transition from technology-focused expert to a more strategic mindset, and this book provides proven methods for taking your seat at the table. Lessons from high-performing CIOs and a wealth of leading-edge insight provide invaluable guidance for positioning technology as a strategic driver across the business, while a focus on building the necessary connections�... [Read More]
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He al... [Read More]
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]
Information technology strategies are critical to business as they can deliver not only effective business operations, but also competitively differentiated products and services for firms. Yet many business and government enterprises have found their IT organizations to be misaligned with business strategies, or even worse, so dysfunctional that business values are actually destroyed instead of added. Information Technology Strategy and Management: Best Practices describes the principles and methodologies for crafting and executing a successful business-aligned IT strategy to provide busines... [Read More]
Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age.Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products.Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.Comprehensive and insightful, the book will enable you to make the right strategic decisions... [Read More]
Organizations need to constantly innovate and improve products and services to maintain a strong competitive position in the market place. The vehicle used by organizations for such constant reinvention is a business transformation program. This book illustrates a tested program management roadmap along with the supporting comprehensive frameworks to successfully execute business transformation programs, formulated strategies, and strategic initiatives. It outlines the steps to successfully transform any business and deliver tangible business outcomes. This breakthrough work establishes the l... [Read More]
The essential guide to effective IG strategy and practice Information Governance is a highly practical and deeply informative handbook for the implementation of effective Information Governance (IG) procedures and strategies. A critical facet of any mid- to large-sized company, this “super-discipline” has expanded to cover the management and output of information across the entire organization; from email, social media, and cloud computing to electronic records and documents, the IG umbrella now covers nearly every aspect of your business. As more and more everyday business is conducted el... [Read More]
#1 BEST-SELLER in 7 Startup, Entrepreneurship & Marketing CategoriesExplosive Growth is a Business Book like no other. This compelling and inspiring narrative gives entrepreneurs and startups a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, revealing genius growth tactics and numerous case-studies to help your startup grow massively.Explosive Growth offers a rare behind the scenes play-by-play look inside a fast-growing startup that created the first online dating app, as it experiences the highest highs and lowest lows. Due to its ... [Read More]
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers... [Read More]
»» Updated JULY 2019! Always The Newest Social Media Strategy ««Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin? This book will help.The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. And that’s what you’ll learn in 500 Social Media M... [Read More]
Cloud computing is the most significant technology development of our lifetimes. It has made countless new businesses possible and presents a massive opportunity for large enterprises to innovate like startups and retire decades of technical debt. But making the most of the cloud requires much more from enterprises than just a technology change. Stephen Orban led Dow Jones’s journey toward digital agility as their CIO and now leads AWS’s Enterprise Strategy function, where he helps leaders from the largest companies in the world transform their businesses. As he demonstrates in this book, ... [Read More]
Recognizing the importance of selecting and pursuing programs, projects, and operational work that add sustainable business value that benefits end users, the Project Management Institute (PMI®) issued its first Standard on Portfolio Management in 2006. In 2014, it launched the Portfolio Management Professional (PfMP®) credential―which several of the experts who contributed to this book earned―to recognize the advanced expertise required of practitioners in the field.Presenting information that is current with The Standard for Portfolio Management, Third Edition (2013); Portfolio Managem... [Read More]
Benefits realization management (BRM) is a key part of governance, because it supports the strategic creation of value and provides the correct level of prioritization and executive support to the correct initiatives. Because of its relevance to the governance process, BRM has a strong influence over project success and is a link between strategic planning and strategy execution. This book guides portfolio, program, and project managers through the process of benefits realization management so they can maximize business value. It discusses why and how programs and projects are expected to enab... [Read More]
To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable likes” and shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they areanother channel to reach customers and gain leads and sales for the... [Read More]
"Information Assurance Handbook: Effective Computer Security and Risk Management Strategies discusses the tools and techniques required to prevent, detect, contain, correct, and recover from security breaches and other information assurance failures. This practical resource explains
Get in the know and learn in the now with ESSENTIALS OF HEALTH INFORMATION MANAGEMENT: PRINCIPLES AND PRACTICES, FOURTH EDITION! Electronic health records are the norm in health care today, so you must master technology
Written by a long-standing practitioner in the field, this timely and critical work is your best source for understanding all the complex issues and requirements associated with corporate compliance. It provides clear guidance for those
Any B2B marketing specialist will confirm that events are one of the top three marketing instruments. The same is true for the services market. And experiential marketing specialists from B2C market, who mostly work with
If you're new to project management or need to refresh your knowledge, Project Management Essentials, Third Edition is the quickest and easiest way to learn how to manage projects successfully. The concepts presented are not
This Federal Emergency Management Agency (FEMA) document describes communications strategies for developing and promoting disaster mitigation practices. Documenting and promoting mitigation efforts, both during and after disaster recovery operations, have long been undertaken by many
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