This book uncovers the best practices in the wide arena of legal marketing and covers topics including:Culled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special “Think Pieces” from some of the nation's leading experts in legal marketing.
3 Books in 1 BoxsetMaster Social Media Marketing & become an expert!Get your Social Media Marketing book collection Now!This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media platforms your business favors, the time and marketing budget spent there can reap immense rewards, but only if the company’s social media presence is handled properly. If you are looking for the best way to dip your foot into this marketing goldmine, then this book collection is... [Read More]
Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Day after day. Year after year. That’s Branding. And that’s what this book is about. I want you to aspire to more. To look different. To be different. I want you or your firm to create a brand that helps you get more out of your career. I want you to represent better clients, charge more money, and have more fun. To build a rewarding, fulfilling career as a market leader. I want you t... [Read More]
Are you burnt out and overwhelmed by running your solo practice? Do you love the work that you do but hate the business side of things? The reason that so many solos struggle with running a law firm is because law school didn’t teach us how to run a business. We go from law school to law firms to our solo and small practices without learning any of the tools that make a business successful. In fact, you may not even consider your law firm a business.It’s time to change all that. Law Firm Business School: The MBA for Your Law Practice will teach you the business basics that you need to know... [Read More]
Now the best-selling book of its kind has gotten even better.This revised and expanded second edition of Ittelson’s master work will give you that firm grasp of “the numbers” necessary for business success. With more than 100,000 copies in print, Financial Statements is a perfect introduction to financial accounting for non-financial managers, stock-market investors, undergraduate business and MBA students, lawyers, lenders, entrepreneurs, and more.Most introductory finance and accounting books fail either because they are written “by accountants for accountants” or the authors “du... [Read More]
What if you could tap into the knowledge of the country's leading expert on law firm marketing? Better yet, what if you could read one book written by that expert which discusses everything from specific law firm marketing products, to the keys to converting prospects into clients, to effectively setting marketing goals and measuring ROI? Now, you can do just that! Introducing The Lawyer Marketing Book by Matt Starosciak. Written in a conversational tone, The Lawyer Marketing Book covers the most important aspects of attorney marketing through 60+ real-world stories collected over 20 years. Re... [Read More]
Best Practices for Marketing Lawyers is an authoritative, insider's perspective on key strategies for promoting a firm's legal talent and services. Featuring marketing executives representing some of the nation's top law firms, these experts guide the reader through developing growth strategies, stimulating client service, and executing firm objectives. These leading marketers give tips on evaluating global competition, maximizing new technologies, and embracing media relations. From balancing client/attorney relationships to encouraging business development, these leaders offer strategies for... [Read More]
In WOW YOUR CLIENTS, million-dollar business producer Bob Abramson shares actionable tips for both acquiring new clients and building long-lasting relationships with them. By the time you get done with this entertaining read, you will be equipped with the knowledge and playbook to land any client, and keep them for years to come. This book is the ultimate resource that can be used by anyone, in any profession where clients are the backbone of your business.As an additional bonus, you will receive Bob's Light A Fire In Your Business Companion Course. “Bob’s book Wow Your Clients is an excel... [Read More]
Using Facebook To Acquire More Clients For Your FirmIn most law firms, advertising dollars are squandered on antiquatedtechnologies that are unable to reach the right clients at theright times with speed or precision. Not only is the ROI on print,billboard, and TV advertising dreadfully low, it’s also painfullyslow―the equivalent of setting bait and trying to fish in a lake that’salready been cleared.But, under the professional guidance of Jacob Malherbe, lawfirms across the country are learning how to generate content banksof potential clients using Facebook, a far-less time-consuming a... [Read More]
Want to build a personally fulfilling law practice on your own terms? Ready to feel passionate about your career and your clients? Are you a marketer who wants to help your lawyers succeed? Want to increase associate retention and help your lawyers market more effectively? Get “the legal profession’s best associate-marketing book.” Ross Fishman, a lawyer and “the nation’s foremost expert on law firm marketing,” details the straightforward tactics to accomplish your professional goals, one simple step at a time. Tens of thousands of associates have used Fishman's renowned checklist ... [Read More]
Want to build a personally fulfilling law practice on your own terms? Ready to feel passionate about your career and your clients? Are you a marketer who wants to help your lawyers succeed? Want to increase associate retention and help your lawyers market more effectively? Get “the legal profession’s best associate-marketing book.” Ross Fishman, a lawyer and “the nation’s foremost expert on law firm marketing,” details the straightforward marketing and business-development tactics to accomplish your professional goals, one simple step at a time. Tens of thousands of associates have... [Read More]
Be the CEO of Your Law Firm: Gain Control, Turn a Profit, and Reclaim Your Life walks the solo and small firm attorney through the 6 Roles and Responsibilities every lawyer must master to become a successful business owner and transform a law practice into a thriving business. Are you overwhelmed trying to run your solo practice? Are you constantly afraid that you don’t have enough money to pay your bills? Do you feel disorganized with the business side of your practice? Do you feel like there is a “secret” to running a successful solo practice that you simply don’t know? Be the CEO of... [Read More]
To get some of the finer things in life, sometimes you have to do something terrible. My name is Mr. Park, and I would like to tell you a story. This story is not special. I am not special. I make no grand promises this story will radically change your life, make you rich in 30 days or less, or help you find true happiness. What I can promise you is this, by the time you have finished with my tale, someway, somehow, you will be different, and I will never lie to you. You can trust me. I work in advertising."Why would I pick up this book if you won't even tell me what it's about?" You may be as... [Read More]
This book contains over 100 creative tips and strategies to market your practice.
Success depends on innovative planning, but brainstorming for new ideas takes valuable time. In one quick read you can get dynamic, creative, and practical ideas that can work for you and your practice. Women Rainmakers Best Marketing Tips, Third Edition, is the updated collection of easy-to-read helpful hints and strategies from Theda Snyder, one of the recognized leaders of women rainmakers nationwide, and the ABA Women Rainmakers of the ABA Law Practice Management Section.
Learn the advanced email marketing strategy and tactics that grow your business, and your career!Today only, get this audio bestseller for a special price.Get the most out of your email marketing campaigns. Learn how to
The conscious online marketer is educated in the workings of online marketing and engages with it without compromising integrity or passion. There are no hard sells. There are no aggressive, pushy tactics or desperation in
Learn the advanced email marketing strategy and tactics that grow your business, and your career! Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies,
Learn the Proven System We've Used to Earn Millions Clay Clark & his partner Doctor Robert Zoellner actually own REAL businesses, not theoretical click-funnel based businesses. Regardless of how much you know or don't know,
Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,30, Universität Passau (Lehrstuhl für Kommunikationswissenschaft), Veranstaltung: Online Relations: Das Internet und seine Folgen für die Öffentlichkeitsarbeit,
Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to
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