Loyalty Marketing Best Practices - April 2024

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers... [Read More]

• ASIN: 1119167965
• ASIN: 1119167965
• ISBN: 1119167965
• Brand: Wiley
• Manufacturer: Wiley

Dog Love - An Unbreakable Bond: Inspirational Stories of Devotion, Loyalty and Courage

The bond between humans and dogs is more intense than our bond with any other species―there’s not even a close second. Dogs are more than just a pet; they are trusted companions. They help us hunt, guard our homes, look after our livestock and even our children and, over time, do so many useful and wonderful things that it boggles the mind. This compilation of heart-warming dog stories illustrates the pure love of these amazing creatures, including extraordinary instances and first-hand accounts of bravery, friendship, loyalty, devotion and companionship down to their very last breath. The... [Read More]

• ASIN: B00PKOJWEG
• ASIN: B00PKOJWEG
• Manufacturer: Bluewave Marketing

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day t... [Read More]

• ASIN: 0143129325
• ASIN: 0143129325
• ISBN: 0143129325
• Brand: Tarcherperigee
• Manufacturer: TarcherPerigee

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Haters are not your problem. . . . Ignoring them is.  Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.  The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more pub­licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that t... [Read More]

• ASIN: 1101980672
• ASIN: 1101980672
• ISBN: 1101980672
• Brand: Portfolio
• Manufacturer: Portfolio

The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty

Convenience is KingWhen you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals. There’s a reason they call it a convenience store – because it’s convenient!  When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven?  Customers who shop at convenience stores know the selection is smaller and the prices are often higher...yet they still come in droves because of the ease of purchase. What about the minibar in your hotel room?  That’s convenient too...but the conven... [Read More]

• ASIN: 1640950524
• ASIN: 1640950524
• ISBN: 1640950524
• Manufacturer: Sound Wisdom

Developer Marketing: The Essential Guide

Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making.This book is intended to be the “textbook” for those working - or starting - in developer marketing. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing.All profits ... [Read More]

• ASIN: 171774222X
• ASIN: 171774222X
• ISBN: 171774222X
• Manufacturer: Independently published

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketingWhat do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.It’s the winning approach John Hall use... [Read More]

• ASIN: 1260011925
• ASIN: 1260011925
• ISBN: 9781260011920
• Brand: MCGRAW HILL
• Manufacturer: McGraw-Hill Education

Competitive Positioning: Best Practices for Creating Brand Loyalty

It takes healthy brands to succeed in today’s chaotic, fast-moving, competitive marketplace. Yet, marketers are confronted with, and their organizations are contributing to, an “age of sameness,” where products and services are virtually indistinguishable. The result is that customers are commoditizing categories and discriminating principally on price. Offering more and/or enhanced features is not enough to win customers and create loyalty. It’s high time to move beyond product marketing to embrace brand marketing. COMPETITIVE POSITIONING - BEST PRACTICES FOR CREATING BRAND LOYALTY em... [Read More]

• ASIN: 158776914X
• ASIN: 158776914X
• ISBN: 158776914X
• Brand: Brand: Hudson House Publishing
• Manufacturer: Hudson House Pub

Great at Work: How Top Performers Do Less, Work Better, and Achieve More

Wall Street Journal Business Bestseller A Financial Times Business Book of the Month Named by The Washington Post as One of the 11 Leadership Books to Read in 2018 From the New York Times bestselling coauthor of Great by Choice comes an authoritative, practical guide to individual performance—based on analysis from an exhaustive, groundbreaking study.Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten H... [Read More]

• ASIN: B074ZKB2QT
• ASIN: B074ZKB2QT
• Manufacturer: Simon & Schuster

The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World

How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see – and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention. For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It’s how to give it. Even though the game has changed, many brands still play by the old rules – assuming that consumers want to welcome their messaging. Yet other brands easily build authentic conne... [Read More]

• ASIN: 1940858291
• ASIN: 1940858291
• ISBN: 1940858291
• Manufacturer: Ideapress Publishing

Measuring Customer Satisfaction and Loyalty: Survey Design, Use, and Statistical Analysis Methods

The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty. Included are two different methods of sampling and determining an appropriate sample size for reliable results; the reliability and validity of results; real examples of customer satisfaction measures and how they can be used; guidelines for developing questionnaires; scale development; the concept of quality; frequencies; sampling error; two methods of determining important service or product characteristics as p... [Read More]

• ASIN: 0873897439
• ASIN: 0873897439
• ISBN: 0873897439
• Manufacturer: Asq Pr

Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships

The Relationship Laws that Drive Success There are powerful but invisible laws that determine whether your relationships —with your clients, colleagues, and friends—will thrive or wither. These relationship laws are ever-present. When you align with them, the results are dramatic. Your network will grow rapidly. You’ll be seen by clients as a trusted partner rather than an expense to be managed. And you’ll find the people around you eager to help you succeed. When you ignore the laws, however, your efforts will falter. Relationship building will seem like very hard work. Power Relation... [Read More]

• ASIN: 1118585682
• ASIN: 1118585682
• ISBN: 9781118585689
• Manufacturer: Wiley

The Expert Witness Marketing Book: How to Promote Your Forensic Practice in a Professional and Cost-Effective Manner

How to promote your forensic business

• ASIN: 0972323732
• ASIN: 0972323732
• ISBN: 0972323732
• Brand: Brand: Expert Communications
• Manufacturer: Expert Communications

COMPETITIVE POSITIONING Best Practices For Creating Brand Loyalty

• ASIN: B005T7ZQNA
• ASIN: B005T7ZQNA
• Manufacturer: Hudson House

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Argues that consumer and employee loyalty are key to success, and discusses how to obtain and preserve loyalty

• ASIN: 0875844480
• ASIN: 0875844480
• ISBN: 0875844480
• Manufacturer: Harvard Business Review Press

Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success - eBook

Learn the advanced email marketing strategy and tactics that grow your business, and your career! Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and

• UPC: 937484255

Best Practices Checklist for Email Marketing - eBook

In spite of the fact that email deliverability has become more difficult, emailing your list can still be a very potent and effective marketing tool. Be that as it may, the use of “best practices”

• UPC: 440213665

Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success - Audiobook

Learn the advanced email marketing strategy and tactics that grow your business, and your career!Today only, get this audio bestseller for a special price.Get the most out of your email marketing campaigns. Learn how to

• UPC: 639505878

Best Practices In Influencer Marketing - eBook

The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies,

• UPC: 362335677

Conscious Online Marketing for the Modern Healer: Best Practice Tips for Yoga Teachers and Natural Medicine Practitioners - eBook

The conscious online marketer is educated in the workings of online marketing and engages with it without compromising integrity or passion. There are no hard sells. There are no aggressive, pushy tactics or desperation in

• UPC: 770927984

Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development - eBook

Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to

• UPC: 413939215

Die Institutionalisierung der Online Relations im Unternehmen: Best & Worst Practices aus dem B2B und B2C Bereich - eBook

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,30, Universität Passau (Lehrstuhl für Kommunikationswissenschaft), Veranstaltung: Online Relations: Das Internet und seine Folgen für die Öffentlichkeitsarbeit,

• UPC: 882544008

Social Media Mastery: Two Manuscripts - Facebook Advertising & Instagram Marketing. Best Practices for Influencers, Your Brand, and Your Bus

Social Media Mastery: Two Manuscripts - Facebook Advertising & Instagram Marketing. Best Practices for Influencers, Your Brand, and Your

• UPC: 537577292

Managing Products to Deliver Solutions : 25 Best Practices for B2B Product Management

If you only read one "product management" book this year, this should be it. Instead of presenting another spin on how to turn ideas into blockbuster products, Managing Products to Deliver Solutions lets you in

• UPC: 46765148

Sales, Marketing, and Continuous Improvement : Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty

Quality and continuous improvement is no longer limited to production. This author shows how the same concepts have been used by market leaders--IBM, Eastman Chemical, and 3M--in their sales and marketing

• UPC: 318767570