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The Product Manager's Desk Reference 2E
Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. In this fully revised edition of the def... [Read More]
- ASIN: 0071824502
- ASIN: 0071824502
- ISBN: 0071824502
- Brand: McGraw-Hill
- Manufacturer: McGraw-Hill Education
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The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager
FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Man... [Read More]
- ASIN: 007180546X
- ASIN: 007180546X
- ISBN: 9780071805469
- Brand: McGraw-Hill
- Manufacturer: McGraw-Hill Education
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The Product Manager's Handbook 4/E
The essential guide to seamless product management for today's fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager's Handbook, now in its 4th edition, gives you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques, leadership and business competencies and life-cycle management.This indispensable resource for those managing non-software offerings (capital goods, consumer products, medical equipment, services, etc.) provides tools... [Read More]
- ASIN: 0071772987
- ASIN: 0071772987
- ISBN: 0071772987
- Brand: imusti
- Manufacturer: McGraw-Hill Education
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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutg... [Read More]
- ASIN: B005NASJUU
- ASIN: B005NASJUU
- Manufacturer: McGraw-Hill Education
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Marketing Your Book on a Budget
How does an author best get book reviews? What of interviews, blogs, and social media? How can a new author expect to be seen while crowding the lane with other authors of his/her genre?Marketing Your
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- Rating: 4.0
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Clinics in the Cloud : How Smart Business Owners in Private Practice Take the Pain Out of Marketing, Increase Profitability and Attract More
Most business owners in private practice are clueless when it comes to using the Internet, tools and services to grow their business. Are you one of them? Are you feeling powerless because old-school marketing no
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- Rating: 5.0
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Advanced Theory and Practice in Sport Marketing
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the
- UPC: 257888053
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Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success - eBook
Learn the advanced email marketing strategy and tactics that grow your business, and your career! Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and
- UPC: 937484255
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Best Practices In Influencer Marketing - eBook
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies,
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Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success - Audiobook
Learn the advanced email marketing strategy and tactics that grow your business, and your career!Today only, get this audio bestseller for a special price.Get the most out of your email marketing campaigns. Learn how to
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Conscious Online Marketing for the Modern Healer: Best Practice Tips for Yoga Teachers and Natural Medicine Practitioners - eBook
The conscious online marketer is educated in the workings of online marketing and engages with it without compromising integrity or passion. There are no hard sells. There are no aggressive, pushy tactics or desperation in
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Digital Marketing Practice Guide for SMBs (SEO,SEM,SMM Practice Guide) - eBook
This is a perfect prac tice for digital marketing designed for SMBs and includes the bestSEO, SEM and SMM practice proc edures in it.
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14 Big Online Marketing Ideas For Small Businesses On A Small Budget - eBook
14 ways to maximise the exposure of a small business to new clients without having to spend thousands on extensive marketing campaigns and expensive
- UPC: 537730924
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Mastering Business Social Media Marketing in Theory & Practice - eBook
"When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..."(Includes $89 worth of BONUS Social Marketing Courses)While social media may have changed the way people communicate all over the world,
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How To Create A Digital Marketing Budget: 6 Steps to Success for Your Business
Sample Marketing Budget: Cost of Leads, Qualified Leads and Cost of Customers
How-To Correctly Allocate Your Marketing Budget
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