There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don’t care or consider: Who you are What you sell How you sell If you are new to sales or a veteran If your sales cycle is long or short – complex or transactional... [Read More]
B2B Sales Has Changed. Have You? Over the past decade, Inbound Marketing changed the way companies earn buyers' trust and build their brands - through meaningful, helpful content. However, that change brought unprecedented access to information and power that B2B buyers never enjoyed before. What does it mean for today's sales professionals? Enter the Age of Convenience, where buyers no longer have to rely on a sales rep to research their challenges or learn more about how a company's offering might fit their needs. In a world where over 60 percent of buying decisions are made witho... [Read More]
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