Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in rea... [Read More]
In The Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.
AMAZON BESTSELLER IN CORPORATE GOVERNANCE, ORGANIZATIONAL CHANGE, AND SALES & SELLING MANAGEMENT Multiply Your Revenue. Enable Organizational Excellence. When enablement is embraced as a company-wide initiative and is sponsored by leadership all the way up to the CEO, organizational magic happens. Teams align. Business results accelerate. Culture transforms. In Enablement Mastery, author Elay Cohen gives you his proven, straightforward, and effective method for aligning people, processes, and priorities with relevant learning, coaching, and communications. This book will show you how to bui... [Read More]
The Sales Operations Collection - 3 Books for the Price of 1!This Master Bundle of 3 books on the Sales Operations function will give you everything you need to learn about and successfully empower your sales team!The Sales Operations HandbookAre you considering a career in sales operations?Perhaps you have just started such employment and are eager to know as much as possible?If that is the case, then this book is perfect for you. Sales Operations Handbook: A Primer on the Sales Operations Function, delivers the basics of sales operations for people just like you and is a ‘must read’ to h... [Read More]
Are you considering a career in sales operations?Perhaps you have just started such employment and are eager to know as much as possible?If that is the case, then this book is perfect for you. Sales Operations Handbook: A Primer on the Sales Operations Function, delivers the basics of sales operations for people just like you and is a ‘must read’ to help answer your questions.Inside these pages, you will find all the information you wanted, written in an easy-to-follow format and including:The role of sales operationsPrimary functionsSecondary functionsSales toolsTrendsAnd much more…Ther... [Read More]
If you only read one “product management” book this year, this should be it. Instead of presenting another spin on how to turn ideas into blockbuster products, Managing Products to Deliver Solutions lets you in on a secret that only the most successful business-to-business (B2B) organizations seem to understand: Product management is more about building multi-product solutions that have higher value to businesses and their customers than it is about building great products for individual users. Product management, marketing and sales veteran John Mansour takes you through 25 “how-to” b... [Read More]
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control. The problem is--most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationshi... [Read More]
Do you use Customer Relationship Management software?Are you using it to its best effect?Do you think it could it work even better for you?We think the answer is yes and with "Getting the Most Out of Your CRM" we provide you with the top 25 tips that are guaranteed to maximize value and increase profits from your Customer Relationship Management System.Inside the pages of this book, you will discover how these tips and techniques can help your business to become even better, with the advice spread around chapters on:Implementing the ideasManaging the system effectivelyMaking the best use of th... [Read More]
This IDC study assesses the current state of the people, process, and technology involved in sales enablement, with a focus on marketing content and asset management, including identifying best practice companies in these areas. This study provides a road map for marketing to improve sales enablement from a people, process, and technology perspective, including case studies from best practitioners. The results of this study are based on interviews with marketing and sales enablement professionals in major technology companies, including Avaya, CA, Hitachi, HP, Intel, Kodak, Quest Software, Sie... [Read More]
The Toolkit contains the following practical and powerful enablers with new and updated Mobile sales enablement specific requirements:Step 1 get your bearings resources: The quick edition of the Mobile sales enablement Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders, plus an example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation. Step 2 set concrete goals resources: Featuring 690 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessm... [Read More]
The Toolkit contains the following practical and powerful enablers with new and updated Sales Enablement specific requirements:Step 1 get your bearings resources: The quick edition of the Sales Enablement Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders, plus an example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation. Step 2 set concrete goals resources: Featuring 710 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help ... [Read More]
If you want to discover how to close sales using the absolute best practice (one that's non-pushy, flexible, natural & easy to learn) then read this book.Author James Muir shares unique insights on how 'closing
Learn the advanced email marketing strategy and tactics that grow your business, and your career! Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and
Learn the advanced email marketing strategy and tactics that grow your business, and your career!Today only, get this audio bestseller for a special price.Get the most out of your email marketing campaigns. Learn how to
The Five Best Practices of Highly Effective Sales Managers is a book for new as well as experienced Sales Managers. It focuses on five best practices that result in highly effective and efficient sales team
Within this book, you'll be able to "go inside" a baker's dozen companies and learn how they use Sales & Operations Planning to run their businesses better. You'll meet large companies and smaller ones, household
Faculty in higher education are disciplinary experts, but they seldom receive formal training in teaching. Higher Education by Design uses the principles of design thinking to bridge this gap through practical examples and step-by-step instructions
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