MARKETING BOOKS FOR SMALL BUSINESS: The Marketing Book 2019Digital marketing made easy by Jason McDonald of Stanford Continuing StudiesThis book explains how to BUILD YOUR BRAND and SELL MORE STUFF via the THINK / DO / LEARN methodology!Available in print, Kindle, and as an Audible marketing audiobook, TMB brings a sense of humor and a strong dose of practicality to business promotion. It's a book that's as practical as the competitive Marketing for Dummies 2018 but more fun to read, with not just to-dos but a conceptual framework as what will no doubt be one of the best marketing books of 201... [Read More]
Discover simple yet powerful steps you can take to overcome emotional distress--and feel happier, calmer, and more confident. This life-changing book has already helped more than 1,100,000 readers use cognitive-behavioral therapy--one of today's most effective forms of psychotherapy--to conquer depression, anxiety, panic attacks, anger, guilt, shame, low self-esteem, eating disorders, substance abuse, and relationship problems. Revised and expanded to reflect significant scientific developments of the past 20 years, the second edition contains numerous new features: expanded content on anxiety... [Read More]
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"—Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."—Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of thei... [Read More]
A timely and empowering book featuring “solid, practical advice for women on how to properly nurture their sons” (Kirkus Reviews). From the moment a mother holds her newborn son, his eyes tell her that she is his world. But often, as he grows up, the boy who needs her simultaneously pushes her away. Calling upon thirty years of experience as a pediatrician, Meg Meeker, M.D., a highly sought after national speaker, assistant professor of clinical medicine, and mother of four, shares the secrets that every mother needs to know in order to strengthen—or rebuild—her relationship with he... [Read More]
Having a pet dragon is very fun.But what do you do if he gets angry or upset? What do you do when your dragon lost his cool and wants to burn everything to the ground?Get this book and learn how to train your angry dragon!A must have book for children and parents to teach kids about emotions and anger management.Fun, cute and entertaining with beautiful illustrations, this playful book will teach kids how to handle when things don’t go their way. Get this book now and enjoy!
Transforming the Difficult Child brings to life a new way of shifting intense children to a solid life of success. The Nurtured Heart Approach puts a refreshing spin on both parenting and teaching and reveals new techniques and strategies that create thoroughly positive behaviors. This is the newly updated 2016 revision.
Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more publicly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that t... [Read More]
The best-seller that helps you say: "I just said 'no' and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in When I Say No, I Feel Guilty, the best-seller with revolutionary new techniques for getting your own way.
The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to... [Read More]
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successf... [Read More]
Communication Skills for the Health Care Professional is the first text of its kind to address the connection between communication practices and quality patient care outcomes. It provides future and practicing patient caregivers in all specialties and services with basic communication knowledge and skills and is an invaluable resource for those in administrative functions as well. The Second Edition is a thorough revision that features five all new chapters covering: communicating with patients with low literacy; health communications and quality care; health communications to enhance behavio... [Read More]
Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management supplies an understanding of the different types of healthcare service providers, corresponding information technologies, analytic methods, and data issues that play a vital role in transforming the healthcare industry. All of these elements are reshaping the various activities such as workflow and processes of hospitals, healthcare systems, ACOs, and patient analytics, including hot spotting, risk stratification, and treatment effectiveness.A follow-up to Healthcare Informatics: Improving Efficiency and... [Read More]
This is your comprehensive guide for the most important component of the relationship between caregiver and patient: communication. Successful communication with patients can decrease patient anxiety, increase patient compliance, and result in a positive experience for all involved. This book focuses on the therapeutic response to specific situations and client needs, with examples of both good and bad communication to help you communicate therapeutically and effectively in diverse health care settings.
This accessible, interactive resource book encourages front-line staff working with dementia sufferers in nursing and residential settings to examine their working practice and modify it to where appropriate to meet best practice guidelines.Packed with photocopiable training exercises, discussion points and questions to prompt care workers to reflect on their style of work, this practical training manual also provides a framework for care work in line with statutory requirements and national training standards. It can be used as a self-training guide by carers, who can work through it at their... [Read More]
"When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..."(Includes $89 worth of BONUS Social Marketing Courses)While social media may have changed the way people communicate all over the world,
Social Media Marketing in 2019Thrоugh the help оf ѕосiаl mеdiа marketing, a new mаrkеting strategy gеаrеd tоwаrdѕ tаррing online сuѕtоmеrѕ, buѕinеѕѕеѕ hаvе leaped from thеir uѕuаl traditional mаrkеting strategies аnd wеlсоmеd thiѕ nеw mаrkеting ѕtrаtеgу
Social media is now an essential marketing tool for businesses and should be the cornerstone of your successful marketing strategy.With an effective social media strategy, you can learn how to find potential customers, turn them
Finding the perfect candidate to join your organization can be an extremely time-consuming and stressful process. Recruiting in today's job market requires professional expertise, diligence, and tech-savvy utilizing social media.Farshad Asl is a renowned financial
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles
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