Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best ... [Read More]
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.In this book, author Matt LeMay focuses on the CORE connective skills--communication, organization, research, execution--that can build a successful product ... [Read More]
Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.
In this practical guide, CSS expert Lea Verou provides 47 undocumented techniques and tips to help intermediate-to advanced CSS developers devise elegant solutions to a wide range of everyday web design problems.Rather than focus on design, CSS Secrets shows you how to solve problems with code. You'll learn how to apply Lea's analytical approach to practically every CSS problem you face to attain DRY, maintainable, flexible, lightweight, and standards-compliant results.Inspired by her popular talks at over 60 international web development conferences, Lea Verou provides a wealth of information... [Read More]
The Toolkit contains the following practical and powerful enablers with new and updated Web usability specific requirements:Step 1 get your bearings resources: The quick edition of the Web usability Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders, plus an example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation. Step 2 set concrete goals resources: Featuring 670 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you id... [Read More]
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can he... [Read More]
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in ... [Read More]
The popularity of REST in recent years has led to tremendous growth in almost-RESTful APIs that don’t include many of the architecture’s benefits. With this practical guide, you’ll learn what it takes to design usable REST APIs that evolve over time. By focusing on solutions that cross a variety of domains, this book shows you how to create powerful and secure applications, using the tools designed for the world’s most successful distributed computing system: the World Wide Web.You’ll explore the concepts behind REST, learn different strategies for creating hypermedia-based APIs, and... [Read More]
Voice user interfaces (VUIs) are becoming all the rage today. But how do you build one that people can actually converse with? Whether you’re designing a mobile app, a toy, or a device such as a home assistant, this practical book guides you through basic VUI design principles, helps you choose the right speech recognition engine, and shows you how to measure your VUI’s performance and improve upon it.Author Cathy Pearl also takes product managers, UX designers, and VUI designers into advanced design topics that will help make your VUI not just functional, but great.Understand key VUI desi... [Read More]
If your success relies upon on a website in any way, this book is a MUST READ. Million Dollar Websites is the book you read before initiating the creative and technical aspects of the website process. Whether you have a million dollar budget, building your own, or somewhere in between, Million Dollar Websites is the definitive non-technical guide that reveals best practices of the web elite to help you get it right - the first time. It is Time to Update the Definition of a Website The website has historically been viewed as a technical fete, connecting pages and links. Author Rebecca Murtagh... [Read More]
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Slo... [Read More]
Moderating Usability Tests provides insight and guidance for usability testing. To a large extent, successful usability testing depends on the skills of the person facilitating the test. However, most usability specialists still learn how to conduct tests through an apprentice system with little formal training. This book is the resource for new and experienced moderators to learn about the rules and practices for interacting. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices - both practi... [Read More]
Evolve to a user-centered product development philosophy Deliver superior products and escalate your market share by employing real-world user experience success strategies from global corporations. Featuring in-depth case studies from Yahoo!, Siemens, SAP, Haier, Intuit, Tencent, and more, UX Best Practices: How to Achieve More Impact with User Experience offers proven methods for instituting user-centered design in industrial environments. Discover how to integrate user experience activities into product development processes for investment and consumer goods in different regions, reduce pro... [Read More]
Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this broad ecosystem, this popular guide—now in its fourth edition—provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product ... [Read More]
"Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides
SEO Principles 2015 is a hands on guide for individuals and small businesses that dont have the time to learn all the ins and outs of search engine optimization. This guide will take you through
This book provides a complete and modern guide to web scraping, using Python as the programming language, without glossing over important details or best practices. Written with a data science audience in mind, the book
Optimize the performance of your mobile websites and webapps to the extreme. With this hands-on book, veteran mobile and web developer Maximiliano Firtman demonstrates which aspects of your site or app slow down the users
Developers, designers, engineers, and creators can no longer afford to pass responsibility for identity and data security onto others. Web developers who don't understand how to obscure data in transmission, for instance, can open security
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