WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of... [Read More]
This cookbook is the distillation of a life's work by a self-taught American chef who learned to cook by reading cookbooks and went on to become one of the world's most renowned chefs. O'Connell began his career with a catering business in an old farmhouse, cooking on a wood stove with an electric frying pan purchased for $1.49 at a garage sale. (The pan was used for boiling, sautéeing and deep frying for parties of up to 300 guests.) This experience sharpened his awareness of how much could be done with very little. The catering business evolved into a country restaurant and Inn which opened... [Read More]
A complete rundown on how successful restaurateurs, teaming up with architects and designers, ply their craft. Martin E. Dorf presents 18 in-depth case studies of such successful restaurants as Scoozi, Union Square Cafe, and Chinois, along with personal interviews with their owners, chefs, architects, designers, kitchen planners, and consultants. 168 illustrations.
Nothing is more thrilling and romantic than a beautiful wedding. Here, in a simply spectacular book, Martha Stewart takes us behind the scenes of some of the most lovely weddings ever. Over 40 weddings and receptions, from small, intimate celebrations for 18 to lavish parties for 400, are documented in more than 700 full-color photographs. The settings are as varied as an idyllic country farm in New Jersey, a gracious mansion on eastern Long Island, an elegant townhouse in New York City, a private island in New Hampshire, a ranch in Texas, and the oldest and most beautiful cathedral in Montrea... [Read More]
For romantic dinners, family meetings or business lunches, restaurants have always functioned as venues of social interaction. Their interior designs are as varied as the types of food served and the culinary delights are aided and abetted by the choice of furniture, materials, floor plans and colors. While some designers strive to produce eccentric and outlandish effects, others distinguish themselves by a minimalist reduction to the essential or a reinterpretation of traditional contexts and classical decor. "Eat!" presents a sumptuous menu of designs. It is a celebration of the most inspira... [Read More]
Inside Aerin Lauder's Family Home in Palm Beach For Estée Lauder scion: Aerin Lauder, her family's seaside getaway is a place full of rich memories, idyllic times, and endless inspiration
Increasingly imaginative designs for all segments of a burgeoning recreation market are displayed in this wide-ranging report. Featuring the work of thirty-five of the finest architectural/design firms that specialize in these types of projects around the globe, the book includes hotels, spas, convention centers, theaters, retreats, resorts, time-shares, and restaurants. More than one hundred examples are reviewed in coverage that discusses lighting, furniture, and fixtures as well as structural aspects of each job.
Every good restaurant pays great attention to its spatial design as well as its culinary delights. Just as varied as the menus found in modern restaurants are the ways architects and designers find to creatively shape these venues of public and social deg
Cutting-edge architecture and design meets mouthwatering cuisine in Restaurants by Design. Featuring exciting spaces from around the world, this fascinating guide explores the collaborate efforts between world-renowned chefs and some of today's most visionary architects and interior designers. This book examines the particular design approach used in each eatery, from the layout and structure of the physical space to designs for the dishes, linens, lighting, and furnishings, and how they all complement and highlight the food.These restaurants emphasize custom interiors to ensure their patrons ... [Read More]
Comprehensive coverage of every aspect of restaurant design Successful Restaurant Design, Second Edition approaches the design of restaurants as a process that begins with a solid understanding of interdependent systems. From the main guest entrance to the rear loading dock, this exemplary resource examines how each of these components functions, both on its own terms and in relation to other components. It explores the different ways in which excellent design optimizes both operational efficiency and the pleasure of the dining experience. Responding to recent market trends, this Second Edit... [Read More]
While everyone knows the new White Star liner was the most glamorous and was full of millionaires when she sank, few appreciate just how luxurious she was. Even in Third Class, the accommodation was better than on First Class on many older ships. In the second volume of Titanic: The Ship Magnificent, for the first time, Bruce Beveridge, Steve Hall, Scott Andrews, Daniel Klistorner and Art Braunschweiger look at the ship itself, and at her interior design and fittings. From cobalt blue Spode china and Elkington plate silverware in the a la carte restaurant to the design of the boilers and fixtu... [Read More]
Return to the architectural space explored in the popular New Bars & Restaurants with New Bars & Restaurants 2: an around-the-world odyssey of innovative architecture solutions to dining-space design. With beautiful full-color photographs and detailed commentary on the design choices, New Bars & Restaurants 2 is perfect for hospitality industry professionals, commercial architects, designers, or anyone fascinated by the architectural process of designing bar and restaurant interiors.
There will never be a shortage in demand for social meting places and the burgeoning bar industry reflects this need. The original pub or saloon bar has come a long way from its humble origins. Today, people require tailored spaces with their own individual identities. These new bars must cater to different customers, from small groups to office parties, and accomodate a broad range of entertainment facilities. In this exciting publication some of the latest trends in bars from around the world are revealed, including themed bars, exclusive drinking establishments and renovated traditional pub... [Read More]
New York Times bestselling author and CEO of 22 Days Nutrition, Marco Borges introduces one of the most inclusive, practical, and revolutionary plant-based lifestyle plans - The Greenprint. By following its 22 proven effective guidelines,
"Portland city is synonymous with DIY scrappiness, rule-breaking creativity, and a die-hard collaborative spirit, and it also happens to be America's favorite foodie destination. Portland Cooks presents 80 recipes from 40 of Stumptown's most popular
Chris Chamberlain, author of the popular The Southern Foodie Cookbook, takes you back to the South for a tour of the restaurants that make the best pig
Vancouver's dining scene is synonymous with farm-fresh menus, boundless creativity, and a collaborative spirit. It's no surprise that the city has evolved to become a global foodie destination. Filled with mouthwatering recipes and beautiful photographs,
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