Want to improve your copywriting? Learn how to write copy that grabs attention and motivates prospects to buy. This book is for any copywriter who wants a shortcut to learning how to write great copy. By the end of this book, you’ll be able to write copy that gets noticed, gets read and gets results. Learn from the most successful advertising campaign in history: the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign featured copywriting that took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. I’m going ... [Read More]
Promotions can give your company a short-term boost in sales or a long-term path for revenue growth. Each of these promotion and advertising ideas includes a description of the markets in which it works best,
The Crusades were a series of military campaigns undertaken by Western European countries between the 11th and 16th century. Originally called by the Pope of the Catholic Church, the stated first goal was to take
Like many other new technologies, the use of airpower in war has gone through many changes as military leaders struggle to maximize its potential. Airpower assets have the unique capability to operate in all parts
This excellent report has been professionally converted for accurate flowing-text e-book format reproduction. The Vietnam War allied naval barrier operations to interdict the enemy infiltration of men and supplies coming across the Cambodian border into
This ebook consists of a summary of the ideas, viewpoints and facts presented by Evan Thomas and the Staff of Newsweek in his book “A Long Time Coming: The Inspiring, Combative 2008 Campaign and the
Professionally converted for accurate flowing-text e-book format reproduction, this excellent book by the U.S. Army provides a unique view of the early days of the Vietnam War.Contents: Strategic Setting * Operations * The First Combat
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