With billions of entries on Google, it can be easy for anyone to become lost.This can be problematic for people who are trying to run their own businesses and make them stand out in some fashion. Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords.The regular SEO practices that you use might not be enough. You might have done everything possible to make your site visible and e... [Read More]
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optim... [Read More]
***GOOGLE ADWORDS AND ANALYTICS *** Do you know that highly relevant user’s search = higher Click-through Rate = higher Quality Score = lower Cost per Click = Lower Cost per ConversionDo you want to become a successful adwords manager ? Do you know about Remarketing? [Visitor-> Your Website->Visitor Leaves-> Your Ads on other Sites -> Visit Returns Back to your Website]Google Adwords Secrets killer Advertising will teach you all about hidden strategies used by Top-notch Digital Marketing Managers.Everday Marketing, unlimited fun.Advertisement Rank = (Quality Rating) × (Utmost CPC be... [Read More]
Updated version of the bestselling Dreamweaver Bible series Packed with hands-on instruction and step-by-step tutorials, the Dreamweaver CS5 Bible has everything you need to harness the incredible power of this amazing Web development tool. Starting with Dreamweaver basics, expert author and Adobe guru Joe Lowery (Adobe CS4 Web Workflows and Adobe Dreamweaver CS4 Bible) guides you through the ins-and-outs of Dreamweaver showing you how to build dynamic, data-driven sites in no time. Details how to use Dreamweaver with PHP, ASP.NET, ColdFusion and more to access and work with live backend dat... [Read More]
Google Your Way to the Top of Your Industry! It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace. With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches―and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers―not curious or bored Web surfers―to your site by Registering with Google Coming up with the best keywords Thinking like your customers Making your site totally a... [Read More]
Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply wh... [Read More]
Recreates the experiences of Neil Armstrong and Buzz Aldrin as they approach, land, and walk on the Moon, plant the American flag, collect rocks, take pictures, and finally lift off, reconnecting with their space ship,
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide
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