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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
- ASIN: B01B35M3SM
- ASIN: B01B35M3SM
- Brand: Successwise
- Manufacturer: Successwise
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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. St... [Read More]
- ASIN: 1119144752
- ASIN: 1119144752
- ISBN: 1119144752
- Brand: Wiley
- Manufacturer: Wiley
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The Challenger Sale: Taking Control of the Customer Conversation
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales w... [Read More]
- ASIN: 1591844355
- ASIN: 1591844355
- ISBN: 9781591844358
- Brand: Portfolio Hardcover
- Manufacturer: Portfolio
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Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)
Updated 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, a... [Read More]
- ASIN: 1539598144
- ASIN: 1539598144
- ISBN: 1539598144
- Brand: CreateSpace Independent Publishing Platform
- Manufacturer: CreateSpace Independent Publishing Platform
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The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how t... [Read More]
- ASIN: 0134084527
- ASIN: 0134084527
- ISBN: 0134084527
- Manufacturer: Pearson FT Press
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these compa... [Read More]
- ASIN: 045149721X
- ASIN: 045149721X
- ISBN: 045149721X
- Brand: CROWN BUSINESS
- Manufacturer: Currency
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Unleash Possible: A Marketing Playbook That Drives B2B Sales
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control. The problem is--most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationshi... [Read More]
- ASIN: 1937985881
- ASIN: 1937985881
- ISBN: 1937985881
- Manufacturer: Marketing Advisory Network, LLC
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The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together wit... [Read More]
- ASIN: 1973317036
- ASIN: 1973317036
- ISBN: 1973317036
- Manufacturer: Independently published
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The Technology Salesperson's Handbook: 114 World Proven Lessons and Tactics
In over 100 practical and tactical short chapters, this complete guide has a wealth of immediately-useful ideas and tactics for every technology salesperson. These include ‘Words That Work’ – real-world examples that you can put to work for you immediately. Beginning with ‘Customer Vision and why selling has changed, to tactics for reaching ‘unreachable’ prospects and handling the most challenging selling situations, you will benefit from insights and world-proven techniques for becoming an even more successful sales professional.
- ASIN: 0983406812
- ASIN: 0983406812
- ISBN: 0983406812
- Brand: Brand: Ken Wax
- Manufacturer: Ken Wax
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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers
For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of techniques to improve your most important business relationships. Updated with recent examples of actual success stories, this new edition explores how online click speeds have resulted in highly soph... [Read More]
- ASIN: 0446694665
- ASIN: 0446694665
- ISBN: 0446694665
- Brand: Miller, Robert B./ Heiman, Stephen E./ Tuleja, Tad/ Thomas, Patrick (FRW)
- Manufacturer: Grand Central Publishing
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Data-Driven Marketing: How the best B2B marketers use data to grow faster
The days of expansive ad budgets and generic campaigns are rapidly fading. Businesses want to see ROI behind their marketing spend, and are looking to data and precision as the solution. Marketers are following suit. Drip emails, writing content that ranks, and targeted ads are just some of the ways that marketers are producing better campaigns, improving conversion rates, and proving their worth. We interviewed leaders in B2B SaaS marketing at companies like Zendesk, Drip, and Appcues to get practical advice on how to be a data-driven marketer. In Data-Driven Marketing, you’ll get insight o... [Read More]
- ASIN: B07G44JY2F
- ASIN: B07G44JY2F
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Insight Selling: Surprising Research on What Sales Winners Do Differently
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have ... [Read More]
- ASIN: 1118875354
- ASIN: 1118875354
- ISBN: 9781118875353
- Brand: imusti
- Manufacturer: Wiley
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Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now in Way of the Wolf, Belfort is ready to unleash the power of pe... [Read More]
- ASIN: 1501164287
- ASIN: 1501164287
- ISBN: 1501164287
- Manufacturer: Gallery Books
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The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
Raise your hand if your company needs more new customers.I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.This book encapsulates author Trish Bertuzzi’s three decades of practical, hands-on experience. It presents six elements for building new pipeline and accelerating revenue growth with inside sales.1.... [Read More]
- ASIN: B01AOG3N7Q
- ASIN: B01AOG3N7Q
- Manufacturer: Moore-Lake
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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and ... [Read More]
- ASIN: B00QQMV5WI
- ASIN: B00QQMV5WI
- Manufacturer: Wiley
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B2B Digital Marketing : Using the Web to Market Directly to Businesses
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading
- UPC: 16613903
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Guerrilla Marketing for Free : Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
The best-selling author of Guerrilla Marketing identifies the fastest growing markets; discusses recession strategies, modern consumers, targeted prospects, technology, and management; and provides a host of no-cost tactics and techniques designed to promote one's business
- UPC: 2339214
- Rating: 4.0
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Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed
- UPC: 46037526
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B2B Marketing 123: A 3 Step Approach for Marketing to Businesses - eBook
"B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:1.
- UPC: 397154398
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The Dynamic Manager’s Guide To Marketing: How To Create And Nurture Your Best Customers - eBook
Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean?
- UPC: 170125943
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Market Smart:How to Gain Customers and Increase Profits with B2b Marketing - eBook
B2B companies arent often natural-born marketers. Marketing isnt a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have
- UPC: 998275953
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The Complete Guide to B2B Marketing : New Tactics, Tools, and Techniques to Compete in the Digital Economy
Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King
- UPC: 42594388
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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn - eBook
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with
- UPC: 765054478
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How To Win At B2B Email Marketing: A Guide To Achieving Success - eBook
Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.This book will take readers through all aspects
- UPC: 863976874
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Marketing Strategy: A Beginner's Guide to B2B Marketing Success - eBook
This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's
- UPC: 746676696
B2B Marketing Strategy: How To Get More Leads For B2B Businesses
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