Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successf... [Read More]
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communicat... [Read More]
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Ca... [Read More]
2019 UPDATED EDITIONLearn Google Ads (AdWords) in Plain English - Step by Step!Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising. Updated - Fully updated for 2019, and focused on the new Google Ads InterfaceGoogle Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other booksLearn to Advertise Your Business on Google without losing moneyWatch Videos - view step-by-step companion VIDEOS that SHOW you ... [Read More]
Show that you support Donald Trump in the 2016 Presidential Election and let's Make America Great Again!! You are sure to get noticed everywhere you go in this tee.
This Colombia coffee was produced by some of the 600,000-plus members of the National Federation of the Coffee Growers of Colombia, an association of mostly small-holding Colombian growers whose reliably good-quality coffee, community support programs and sophisticated marketing campaigns around the Juan Valdez symbol together constitute one of the great successes of coffee history. That said, this is not a classic Colombia but an interestingly flawed version that also happens to be a remarkable bargain.
Thousands of nonprofit organizations, charities, political campaigns, causes, and groups rely on fundraising dollars to succeed. But competition for donations is stronger than ever. This guide teaches you how to set goals, create a plan, and tap into a financial goldmine of corporate and government endowments. It features timely information on how to: attract and work with volunteers; choose and organize campaigns and events; use corporate fundraisers to increase visibility; pitch to reluctant donors and sponsors; and more! This edition also includes completely new material on: Intranet sites ... [Read More]
This well-organized book provides a fact-based guideline for marketing professionals to successfully grow their brands. Following the footsteps of Byron Sharp, the author of How Brands Grow, and the researchers at the Ehrenberg-Bass Institute, Temel Aksoy presents 7 essential rules for successful marketing. Refined, insightful, and easy to follow, 7 Rules of Marketing that Get Results, demonstrates how to do marketing and what myths to avoid on the way. Whether you are a CEO, a marketing professional, or a student aspiring to work in marketing, this book will tell you what is myth and what i... [Read More]
This is the most complete guide ever written for non-specialists on direct mail fundraising.Ben Hart's direct mail programs have raised hundreds of millions of dollars for scores of non-profit organizations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises. According to Hart, the three important rules for success in marketing through the mail are:* make sure that you are writing to the right people, that is, that you have secured the right mailing list* your letters should come across as a personal... [Read More]
Engagement is the key to success for today’s businesses.The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with.In Engage to Win, author Steve Lucas intro... [Read More]
Let’s face it, Google Adwords is a powerful tool for generating revenue.This book provides step by step guidance to mastering Google Adwords. You shouldn’t have to break your wallet and pay a ridiculous amount of your hard earned money for other books that charge you too much.Take a look at the Table of Contents below and you will see that this book stands out from the rest.Table of Contents:Chapter 1 – What Is Google AdWords?Chapter 2 – How Google AdWords WorksChapter 3 – Pros and Cons of Google AdWordsChapter 4 – Key Parts of a Google AdWords ListingChapter 5 – How to Sign Up ... [Read More]
Who else wants a cute t-shirt that says "Fundraiser Ninja" for the multi-skilled fundraising squad, salespeople, marketing team and charity directors. Awesome funny gift for fast action volunteers, non-profit event organizers, and charity workers. A distressed design; to give you a vintage, collectible, nostalgic, and iconic look
MERCIER FOOD INTRODUCES... Pressogno Italian Premium NESPRESSO Compatible Decaf Levanzo Capsules! Pressogno Decaf Levanzo capsule is characterized by an aromatic flavor of a sumptuous blend of coffee from India and Central America with of Intensity 4/10. Owning a NESPRESSO coffee maker without a doubt is a joyful experience. But you have probably asked yourself:Can I enjoy a premium cup of coffee without breaking the bank?Can I enjoy other types of coffees with my NESPRESSO machine?The answer to the questions is YES, if you choose PRESSOGNO COFFEE CAPSULES!Discover the best ARABICA COFFEE that... [Read More]
The Everything Guide to Fundraising Book: From grassroots campaigns to corporate sponsorships -- All you need to support your cause; Capital ... / Cause marketing / Special EventsFormat: PaperbackAuthors: Adina GennISBN10: 1598698230Published:
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