Best Consumer Engagement Campaigns - April 2024

Engage to Win: A Blueprint for Success in the Engagement Economy

Engagement is the key to success for today’s businesses.The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with.In Engage to Win, author Steve Lucas intro... [Read More]

• ASIN: B07FPPZLV5
• ASIN: B07FPPZLV5
• Manufacturer: Greenleaf Book Group Press

Engagement Marketing: How Small Business Wins in a Socially Connected World

• ASIN: B007SI6N30
• ASIN: B007SI6N30
• Manufacturer: Wiley

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan:• The Feel-Good Method: Use the experience of pleasure and positi... [Read More]

• ASIN: 0230116450
• ASIN: 0230116450
• ISBN: 0230116450
• Brand: Palgrave Macmillan
• Manufacturer: St. Martin's Press

The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement

The authors of "Understanding Digital Marketing" present an overview of the global industry and highlight a selection of the best digital marketing campaigns in the world chosen by a panel of

• UPC: 13995574