“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than the... [Read More]
Everywhere acknowledged as a modern American classic, winner of the Pulitzer Prize, and chosen by the Modern Library as one of the hundred greatest books of the twentieth century, The Power Broker is a huge and galvanizing biography revealing not only the saga of one man's incredible accumulation of power, but the story of the shaping (and mis-shaping) of New York in the twentieth century. Robert Caro's monumental book makes public what few outsiders knew: that Robert Moses was the single most powerful man of his time in the City and in the State of New York. And in telling the Moses story, C... [Read More]
From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking, Fast and Slow* More than 1.5 million copies sold* New York Times bestseller * Named a Best Book of the Year by The Economist and the Financial TimesEvery day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how ... [Read More]
A New York Times, USA Today, Wall Street Journal, and Amazon Charts Bestseller! "the glowing ghosts of the radium girls haunt us still."—NPR Books The incredible true story of the women who fought America’s Undark danger The Curies’ newly discovered element of radium makes gleaming headlines across the nation as the fresh face of beauty, and wonder drug of the medical community. From body lotion to tonic water, the popular new element shines bright in the otherwise dark years of the First World War. Meanwhile, hundreds of girls toil amidst the glowing dust of the radium-dial fac... [Read More]
Updated 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, a... [Read More]
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently ov... [Read More]
In the years following her role as the lead author of the international bestseller, Limits to Growth―the first book to show the consequences of unchecked growth on a finite planet― Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible w... [Read More]
Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives and provides tips to help you achieve the opposite results. You’ll learn how to: identify a strategic list of genuine prospects; draft a compelling, customer-focused “sales story”; ... [Read More]
What is Instagram Secrets? Instagram Secrets is NOT a book about getting likes and comments or which hashtags to use. Instead, the information found inside of the 21 chapters lays out a step-by-step formula for the two things online entrepreneurs care about most: How to build a large following FAST. How to convert those followers into DOLLARS. The old way of being successful on social media meant that you had to spend a small fortune to build your following, then light your marketing dollars on fire trying to figure out Facebook ads. Instagram Secrets completely demolishes the old way entre... [Read More]
A NATIONAL BESTSELLERA NEW YORK TIMES NOTABLE BOOKAN NPR BEST BOOK OF THE YEARONE OF JANET MASLIN’S MUST-READ BOOKS OF THE SUMMERA NEW YORK TIMES EDITOR'S CHOICEONE OF OUTSIDE MAGAZINE’S BEST BOOKS OF THE SUMMERONE OF AMAZON'S BEST NONFICTION BOOKS OF THE YEAR SO FAR“A powerful and affecting story, beautifully handled by Slade, a journalist who clearly knows ships and the sea.”—Douglas Preston, New York Times Book Review“A Perfect Storm for a new generation.”—Ben Mezrich, bestselling author of The Accidental Billionaires: The Founding of FacebookOn October 1, 2015, Hurricane ... [Read More]
"A charming manifesto—as well as an intrepid do-it-yourself guide to building smart habits that stick. If you want to achieve more (without going nuts), read this book."—Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day.Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'l... [Read More]
Bestselling author and father of organizational culture studies, Edgar Schein and Peter Schein trail-blaze with a creative perspective on leadership that encourages vulnerability and empathy as a form of strength.The more traditional forms of leadership that are based on static hierarchies and professional distance between leaders and followers are growing increasingly outdated and ineffective. As organizations face more complex interdependent tasks, leadership must become more personal in order to insure open trusting communication that will make more collaborative problem solving and innovat... [Read More]
The captivating, inside story of the woman who helmed the Washington Post during one of the most turbulent periods in the history of American media.Winner of the Pulitzer Prize for BiographyIn this bestselling and widely acclaimed memoir, Katharine Graham, the woman who piloted the Washington Post through the scandals of the Pentagon Papers and Watergate, tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling. Here is the awkward child who grew up amid material wealth and emotional isolation; the young bride w... [Read More]
This book demonstrates four major social media platforms, Facebook, Twitter, Google and Linkedin business functions and how to create business account for them. Generally, the creating process is simple, but some steps seem tricky, this
Social media is vital for any modern business to thrive. Every application is a ballpark that needs mastering, and every business owner needs to know how to expertly handle these applications and consider them as
Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals!*Have you ever asked - *- can Social Media Marketing really help my
"You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now,
"Narrator Oliver Wyman brings his full complement of vocalizations to this polemic on social media and what it is doing to us. His cadence and delivery are spot-on..." — AudioFile MagazineTen Arguments for Deleting Your
Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Universität Kassel (Betriebswirtschaftslehre), Veranstaltung: Corporate Communications, Sprache: Deutsch, Abstract: Aufgrund der zunehmenden Relevanz werde ich mich in der
A timely call-to-arms from a Silicon Valley pioneer.You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for
Social Media Marketing in 2019Thrоugh the help оf ѕосiаl mеdiа marketing, a new mаrkеting strategy gеаrеd tоwаrdѕ tаррing online сuѕtоmеrѕ, buѕinеѕѕеѕ hаvе leaped from thеir uѕuаl traditional mаrkеting strategies аnd wеlсоmеd thiѕ nеw mаrkеting ѕtrаtеgу
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