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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
- ASIN: B01B35M3SM
- ASIN: B01B35M3SM
- Brand: Successwise
- Manufacturer: Successwise
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]
- ASIN: B06XFJ2JGR
- ASIN: B06XFJ2JGR
- Brand: HarperCollins Leadership
- Manufacturer: HarperCollins Leadership
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Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right
NATIONAL BESTSELLERONE OF THE NEW YORK TIMES 10 BEST BOOKS OF THE YEARWho are the immensely wealthy right-wing ideologues shaping the fate of America today? From the bestselling author of The Dark Side, an electrifying work of investigative journalism that uncovers the agenda of this powerful group.In her new preface, Jane Mayer discusses the results of the most recent election and Donald Trump's victory, and how, despite much discussion to the contrary, this was a huge victory for the billionaires who have been pouring money in the American political system.Why is America living in an age ... [Read More]
- ASIN: 0307947904
- ASIN: 0307947904
- ISBN: 0307947904
- Brand: Anchor
- Manufacturer: Anchor
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Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.
- ASIN: 039472903X
- ASIN: 039472903X
- ISBN: 039472903X
- Brand: Vintage Books
- Manufacturer: Vintage
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One Million Followers: How I Built a Massive Social Following in 30 Days
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer a... [Read More]
- ASIN: 1946885371
- ASIN: 1946885371
- ISBN: 9781946885371
- Manufacturer: BenBella Books
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Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)
Updated 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, a... [Read More]
- ASIN: 1539598144
- ASIN: 1539598144
- ISBN: 1539598144
- Brand: CreateSpace Independent Publishing Platform
- Manufacturer: CreateSpace Independent Publishing Platform
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Advertising by Design: Generating and Designing Creative Ideas Across Media
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This... [Read More]
- ASIN: 1118971051
- ASIN: 1118971051
- ISBN: 1118971051
- Manufacturer: Wiley
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Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years a... [Read More]
- ASIN: 1119235596
- ASIN: 1119235596
- ISBN: 1119235596
- Brand: For Dummies
- Manufacturer: For Dummies
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.Growth hackers... [Read More]
- ASIN: 1591847389
- ASIN: 1591847389
- ISBN: 1591847389
- Brand: Ryan Holiday
- Manufacturer: Portfolio
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in... [Read More]
- ASIN: 1119164001
- ASIN: 1119164001
- ISBN: 1119164001
- Brand: Wiley
- Manufacturer: Wiley
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The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers. Following the success of their first book, U... [Read More]
- ASIN: 0749460628
- ASIN: 0749460628
- ISBN: 9780749460624
- Manufacturer: Kogan Page
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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
NEW CUSTOMERS ARE WAITING...FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads ... [Read More]
- ASIN: B0765VWPB8
- ASIN: B0765VWPB8
- Manufacturer: Entrepreneur Press
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Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2019 Edition)
2019 UPDATED EDITIONLearn Google Ads (AdWords) in Plain English - Step by Step!Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising. Updated - Fully updated for 2019, and focused on the new Google Ads InterfaceGoogle Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other booksLearn to Advertise Your Business on Google without losing moneyWatch Videos - view step-by-step companion VIDEOS that SHOW you ... [Read More]
- ASIN: B071DB4DSB
- ASIN: B071DB4DSB
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more All-new chapter on leveraging today’s rich online, email, and mobile metrics Expert guidance for clarifying what to measure, and testing reliability and validity Now extensively updated, this award-winning book will help you apply today’s most effective metrics to all yo... [Read More]
- ASIN: 0134085965
- ASIN: 0134085965
- ISBN: 0134085965
- Manufacturer: Pearson FT Press
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Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline o... [Read More]
- ASIN: 1506358039
- ASIN: 1506358039
- ISBN: 9781506358031
- Brand: SAGE Publications, Inc
- Manufacturer: SAGE Publications, Inc
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The Direct Mail Revolution : How to Create Profitable Direct Mail Campaigns in a Digital World
In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want
- UPC: 807182648
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Where the Suckers Moon : The Life and Death of an Advertising Campaign
A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world. Reprint. 15,000 first
- UPC: 380216
- Rating: 4.0
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Ogilvy on Advertising in the Digital Age
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy’s bestselling advertising handbook featuring essential strategies for the digital
- UPC: 56073124
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Paid Attention : Innovative Advertising for a Digital World
"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless
- UPC: 42082861
- Rating: 3.0
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The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement
The authors of "Understanding Digital Marketing" present an overview of the global industry and highlight a selection of the best digital marketing campaigns in the world chosen by a panel of
- UPC: 13995574
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How to Start a Advertising Campaign Creation and Realisation Business (Beginners Guide) - eBook
This publication will teach you the basics of how to start a Advertising Campaign Creation and Realisation Business. With step by step guides and instructions, you will not only have a better understanding, but gain
- UPC: 675057224
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Facebook Advertising: Marketing Guide To Create Social Media Fb Ads For Your Business; How To Build Your Ppc Strategy And Optimize Your Sponsored Advertisement Campaign Selling Cost - eBook
This book is a must-have for any Facebook advertising beginner, it gives you confirmed established steps and secret strategies on how to make mind-blowing adverts using the best advertising platform of our century, "Facebook"!Facebook advertising
- UPC: 871535851
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The Benetton advertising campaigns: Intentions, receptions and the legitimacy of raising global issues in advertising - eBook
Seminar paper from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B-68, University of Canterbury (Department of Mass Communication and Journalism), course: COMS 406 Advertising and Society, 17
- UPC: 132660491
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Aggressively Grow Your Business With Growth Hacking Marketing: Tips and Case Studies Showcasing Social Media, Advertising and Digital Marketing Techniques - eBook
Expand Your Business and Reach New Audiences!Do you want to grow your online business? Are you trying to get an “Edge” on your competition? Would you like to catch the attention of more potential customers
- UPC: 122469326
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Drawing Attention : How to Unleash the Incredible Power of Cartoons in Marketing, Advertising, Sales Promotion, Job Search, VIP Contact Campaigns and More
From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world's biggest marketers --
- UPC: 53340990
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